Talk to People, Not Numbers: How Email Personalization Can Turn a Cold Lead Warm

Our inboxes are constantly flooded with sales pitches. Attend a single conference and you find yourself weeding through a slug of generic mass emails, that are little more than weak attempts to grab more of your money. With the rise of new sales and marketing enablement technologies, teams are now able to increase their communication cadence with prospects by staggering rates. What this means is that they no longer need to be drowning in the clutter of their inboxes. Rising from the clutter and staying afloat requires…

Machine Learning Company Soteria Intelligence Releases New Social Media Analytics Tools, Website

Soteria Intelligence's New Tools Empower Companies by Delivering Social Media Analytics and Intelligence Solutions That Use Natural Language Processing (NLP) to Build Context Around, and Extract True Meaning From, Posts on Social Networks After being in stealth mode for the past six months while working on R&D focused on applying deep learning to social media analytics, Soteria Intelligence announced the release of powerful new tools for brand reputation management, customer service and marketing as well as a new…

NetBase Unveils the Most Comprehensive Cross-Channel Social, Earned, And Owned Engagement Analysis

Industry Leading Social Media Analytics Solution Tracks Engagement Across Twitter, Facebook, Instagram, and YouTube NetBase, a global leader in enterprise social analytics, recently announced it is the first global social media analytics solution to track comprehensive engagement across Twitter, Facebook, Instagram, and YouTube. NetBase’s analytics platforms (NetBase Enterprise and NetBase Pro) aggregate the engagement metrics data into a single dashboard to provide for easy analysis of trends, popular posts and…

Equals 3 Expands Lucy’s Toolkit to Help Marketers Derive Even More Value from Data

Lucy, The AI-Powered Assistant, Now Includes Workflow Automation and Predictive Media Modeling Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced the beta launch of Lucy 2.0. Building off of Lucy’s initial success since launching in May of 2016, Equals 3 expanded her capabilities—adding automated workflow, predictive media modeling and more than 20 additional features and enhancements to help marketers derive value from their data more efficiently and effectively. Also Read:…

Digimind Social Intelligence Solution Unveiled with Advanced Listening and Analytical Capabilities

Digimind Social Now Seamlessly Integrates Thousands of Global TV and Radio Sources with over 850 Million Online Data Sources, Providing Brands with a 360-Degree View of Brand Reputation, Consumer Insights, and Market Trends Leading social listening and intelligence software provider, Digimind, has announced the monitoring of more than 2,000 international TV and radio sources within its platform. Expanding its enhanced listening and analytics capabilities to international offline sources, Digimind Social enables brands to…

Yext Launches Conversational UI In Winter ’18 Release

The Winter '18 Product Release Includes the Yext Knowledge Assistant, New Support for ATMs, Kiosks and Other Specialized Business Entities, Yext's WeChat Integration, and New Competitive Intelligence and Sentiment Analysis Tools Yext, Inc., the leader in Digital Knowledge Management, announced early access for its Winter '18 Product Release. Packed with powerful, next-generation updates, the Winter '18 Release offers Yext users an entirely new way to update their digital knowledge, deep insights to help them make informed…

Voysis Unveils ‘Voysis Commerce’ for Better Product Discovery and Customer Experience

Following Their Advances in Google’s Wavenet Technology, Company Launches Voysis Commerce to Make It Easy for Any Retailer or Brand to Stand Up Native Voice Experiences At an event in New York, Voysis, announced its new product, Voysis Commerce. The provider of Voice AI for search also released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow The launch of…

Smartsheet Acquires Converse.AI

Acquisition of 'ChatFlow' Creator Will Deliver 'No-Code' Workflow Automation That Can Link Across Popular Messaging Platforms And Business Systems Smartsheet, a leading cloud-based platform for work execution, today announced that it has completed its acquisition of Converse.AI, a UK-based pioneer in the field of intelligent bots for business automation. With these new capabilities, Smartsheet customers will be empowered with new natural language user experiences and sophisticated workflow automation that can link - with…

Interview with Paige Leidig, CMO, NetBase Solutions

"The biggest growing challenge CMOs in my industry will face in 2018 is the continued explosion of consumer data from social networks, consumer reviews, industry and interest forums. "Tell us about your role at NetBase? What inspired you to be part of a social media analytics platform? I am the Chief Marketing Officer at NetBase. I am responsible for all aspect of marketing at the company – public relations, digital marketing, field marketing, product and solution marketing, and marketing operations.  I joined NetBase…

Drift Introduces Sequences: Email That Helps Customers Buy

Conversational Marketing and Sales Platform Sets Out To Kill Spammy Sales Email Once And For All; Announces New Email Platform That Will Put The Buyer Experience First Drift, the world’s first and only conversational marketing and sales platform, announced the launch of Drift Sequences, a revolutionary new way for sales reps and prospects to communicate. With context of conversations happening outside of email, Machine Learning to manage unsubscribes automatically, and the ability to send personalized messages to each…

AI-Powered ‘Intelligent’ Marketing Will Keep It Real

Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late Late Show and of “carpool karaoke” fame. Central to Corden’s talk was the importance of truth and transparency in both comedy and marketing. And aside from the obvious irony in today’s era of alternative facts and fake news, he made a great argument for keeping things real. In addition to Corden, the buzz at the summit was all about the latest trends in marketing tech,…

TechBytes with Bo Krogsgaard, Co-founder and CEO, Cobiro

Bo Krogsgaard Co-founder & CEO - Cobiro Last month, the Google AdWords automation platform, Cobiro announced a $2 million grant from the European Commission. The company, using automation and AI technology, optimizes the small businesses advertising campaigns on Google, adjusting and improving in real-time. To delve deeper into the services that Cobiro offers as part of their autonomous Google advertising suite,we spoke to Bo Krogsgaard, CEO, Cobiro.Tell us about your role at Cobiro? Being Chief Executive at…

Kika Tech Sweeps Four Innovation Awards at the 2018 Consumer Electronics Show

Company Ventures into the Automobile Sector with KikaGo, a Driving Assistant Which Will Revolutionize How People Communicate on the Road Kika Tech, who revolutionizes communications with AI technology, announced that it has been awarded four 2018 CES Innovation Awards, which is rare for any start-up in its first year of U.S. market expansion. Kika Tech secured awards in the following categories: Smart Home, Software and Mobile Apps, In-Vehicle Audio/Video, and Tech for a Better World for its newest product KikaGo.…

Marketing Strategies Turn to Mobile for Data and the Role of AI in 2018

The average millennial exchanges 67 text messages per day and 95% are read within 3 minutes of being sent. Text messaging is a trend that’s not fading and companies who accelerate mobile engagement in their marketing initiatives will see an increase in sales. Although mobile tools have been at marketers’ disposal for years, most struggle to produce enough content to support actionable experiences at scale. The following predictions for 2018 address why companies will be spending their marketing and customer service…

Cobiro Raises $2 Million to Launch Proprietary AI Advertising Tool for SMBs

Cobiro Launches Its Autonomous Google Advertising Service, Powered by AI In an effort to provide small businesses a hands-free solution to manage and optimize Google AdWords, Cobiro announced a $2 million grant from the European Commision last week. Cobiro would launch its AI-driven Google AdWords service for small businesses using the newly acquired funding from the European Commission. The service is fully automated allowing small businesses to take advantage of the benefits of Google advertising, without the need…

TechBytes with Peggy Chen, Chief Marketing Officer, SDL

Peggy Chen CMO, SDL Personalized content provides more value to marketers through highly influential brand messaging and consistency achieved via reusable and scalable content. Multi-channel content that matches customer buying patterns and behavioral information help in establishing a real-time personalized connection with powerful web experience management. To understand how marketers can create a mix of marketing, commerce and product content in a programmatic manner for contextual consistency, we spoke to Peggy…

Twinword included among top seven companies on Amazon Web Services Marketplace

Twinword Has Established Itself As An API Supplier In The AI Solution Sector Twinword, a company that has developed a platform that collects, analyzes, and uses big data based on natural language processing technology, was recently ranked among the top seven companies on Amazon Web Services (AWS) Marketplace. A member company of the K-ICT Born2Global Centre, Twinword announced on December 8 that it had been designated as an API supplier in the AI solution sector by AWS Marketplace and featured on its main page.…

Passage.AI Partners With Edgewood Networks to Expand Into Key Vertical Markets

Strategic Agreement Enables Edgewood Networks Customers In Various Industries to Quickly Deploy AI-Powered Chatbot Solution  Passage.AI, a pioneer in AI/NLP-enabled conversational interfaces, announced a strategic partnership with Edgewood Networks, a leading network security and integration firm. Through this partnership, Edgewood Networks will leverage its relationships with leading companies in the telecom, government, travel and entertainment industries to now offer a AI-powered conversational interface…

Education, IT, E-Commerce and Financial & Legal Services Are the Leading Bot Verticals

Analysis Based on the 6,022 Bots Developed Using SnatchBot’s Platform in 2017 With 30 million users chatting with bots created using the SnatchBot bot building platform through October 2017, the company discovered that the average bot session length was one minute and 32 seconds. According to SnatchBot, 11.8% of users abandon their bot session while 14% escalate to a human-based chat. In addition, the company reports that in 80% of the bot sessions, the user writes ‘Thank you’, during the chat session, indicating…

The New Disruptor-Conversational Marketing and its Practices

Would You Like To Understand What Customers Really Want And How To Give It To Them? Then Start Conversations! Conversational Marketing Is The Latest Buzzword In Marketing Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology. In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you…