Banner Before Header

GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut

The Company’s Latest Adtech Solution, Verity, Leverages Proprietary AI Technologies to Scan Web Content – Including Images – for Contextual Classification, Keyword Extraction and Brand Suitability GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, has announced the official release of Verity, a first-of-its-kind content classification and brand safety solution. The product – which analyzes the full publisher content of web pages, including images, where…

MarTech Interview with Richard Stevenson, CEO at Red Box

" A central CRM platform is a key component of leveraging the insights derived from Voice analytics to ensure that 360 customer view for all lines of business. " Journey into Tech Hi Richard, tell us about your role and journey into Technology. What inspired you to take up the role at Red Box? I’ve worked in the Software and Financial Services sectors for over twenty years now, focusing on transformation and innovation. I joined Red Box as CEO in 2016 and it was really the inherent richness of Voice data and its ability…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

TechBytes with Abhishek Thakur, Chief Data Scientist at boost.ai

Tell us about your role and the team/technology you handle at boost.ai. I work as Chief Data Scientist at boost.ai, a Norwegian software company specializing in conversational Artificial Intelligence (AI). My role involves developing state-of-the-art algorithms for Natural Language Processing and Natural Language Understanding, as well as managing the Machine Learning team. I’m responsible for the machine work behind-the-scenes and building the backbone of our solution. Our work ensures that any customers interacting with…

Talview Partners With LinkedIn Talent Hub to Put AI-powered Live Video Interviewing Inside the New ATS

With the Integration of Live Video Interviewing, Users of Linkedin Talent Hub Can Interview Candidates Anywhere and at Anytime, Objectively Assess Hard and Soft Skills, and Verify Authenticity Artificial Intelligence (AI) recruitment startup Talview announces that it's an integration partner with LinkedIn's Applicant Tracking System (ATS), Talent Hub. LinkedIn Talent Hub allows organizations to source, manage, and hire candidates from one place, and Talview's live interviewing capabilities are now integrated into the…

How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet. A great deal of consumers are also incredibly skeptical of Machine Learning, Big Data, and Artificial Intelligence specifically. Only 35% of customers state that they are comfortable interacting with…

Ace Metrix Releases Round-Up of 2019’s Exceptional Video Ads

Nike, Mercedes-Benz, Pandora and Sherwin-Williams among those recognized Ace Metrix, the leader in measuring the impact of video advertising, today released its review of 2019’s top performing ads based on emotional connections and cultural perception. Out of dozens of measures for creative effectiveness, Ace Metrix recognized the Most Empowering, Best Storytelling, Funniest and Coolest. "To welcome in a new year, we always like to look back at that ads that shaped the last. Unlike many other "top ads" lists, these…

How AI-Powered Content Generation Software Solves Five Common Business Pains

The advances you hear about most when it comes to AI are the technologies once discussed in science fiction novels: nanobots that root disease out of the body; cars that navigate relentless traffic better than a human driver; scanners that detect potential skin cancer as well as a dermatologist. What you don’t hear about nearly as much, however, are the myriad ways that technologies powered by AI are transforming routine processes and common frustrations, and helping businesses handle mundane tasks so employees can focus on…

MarTech Interview with Eric Vardon, CEO at Morphio

"The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience." Could you tell us about your journey in technology and how you started at Morphio? Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology. In the founding days of building one of  North America's fastest-growing Marketing Technology agencies, it became apparent that the size and complexity of Digital Marketing spending was…

Crystal Gazing AI Trends: 20 Reasons Why 2020 Will Herald the Age of Intelligent Conversations

A Reflection on My Two Years of Journey Working in the Area of Conversational AI A spate of recent developments promises to drive great changes in the global economy. Technologies such as Robotics, Artificial Intelligence (AI), and Machine Learning (ML) have advanced to the extent that the world is ripe for a great leap into the age of intelligent automation. What does this intelligent automation portend, and why is this different from the earlier eras? For one, robots and computers of today can perform most routine…

How Conversational AI will Boost the 2020s Economy

It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future of work and commerce? There is certainly no shortage of statistics or speculation on the subject. But perhaps someone should ask Alexa. Smart speakers and intelligent virtual assistants have already had a significant impact on consumer culture, driving a preference for screenless, more natural interactions with brands. The latest research shows that Voice-driven self-service…

Can AI-Fueled Digital Marketing Change Landscape and Fuel Growth?

Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone competing to rank on the first pages of SERPs, the competition has become tougher than ever. However, the rising of challenges has also given the birth of rising of new technologies. Nowadays, terms like Blockchain, Artificial Intelligence, Internet-of-Things, Machine Learning, Data Science, etc. have found their strong places in human minds across various industries at a global level. These latest…

Vendasta Introduces Sentiment Analysis to Review Management Product

Artificial intelligence tool demystifies customer review trends online Vendasta partners now have the ability to better understand customer experiences through Reputation Management’s new sentiment analysis functionality. The natural language processing technique uses AI to identify and extract critical words and phrases from customer reviews. The result is a collective understanding of whether a business is succeeding or failing. Businesses can use the information to uncover trends, understand how customers in certain…

How Artificial Intelligence Can Transform Influencer Marketing

Power of AI Influencer Marketing is the newest breakthrough to have shaken up the Digital Marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion this year and projected to rise to up to $10 billion by 2020. Now a mainstay of Marketing organizations, the key success factor is figuring out how to get the most from it. Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are revolutionizing the way brands conduct…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

IEEE Computer Society’s Top 12 Technology Trends for 2020

AI@Edge, Non-Volatile Memory Products, and Digital Twins Lead the Disruptive 2020 Technology Outlook IEEE Computer Society (IEEE CS) tech experts unveil their annual predictions for the future of tech, presenting what they believe will be the most widely adopted technology trends in 2020. Six of the top 12 technology predictions have been developed into peer-reviewed articles published in Computer magazine's December issue, covering topics that include cognitive robotics, practical drone delivery, and digital twins.…

True Influence Launches InsightBase 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales…

InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase® 4.2, a single user interface for consolidated, intent-driven demand generation and sales. InsightBase 4.2 is a powerful integrated solution that allows B2B marketers to monitor the results of demand…

Baidu Leads the Way in Innovation with 5,712 Artificial Intelligence Patent Applications

Baidu, Inc. has filed the most AI-related patent applications in China, a recognition of the company’s long-term commitment to driving technological advancement, a recent study from the research unit of China’s Ministry of Industry and Information Technology (MIIT) has shown. Baidu filed a total of 5,712 AI-related patent applications as of October 2019, ranking No.1 in China for the second consecutive year. Baidu’s patent applications were followed by Tencent (4,115), Microsoft (3,978), Inspur (3,755), and Huawei (3,656),…

Mediavine Partners with GumGum as Verity Early Adopter

Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine's entire high-quality lifestyle publisher inventory Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more robust ad targeting and brand suitability in the era of cookieless data. Developed by the AI…

TechBytes with Daniel Winterstein, Co-Founder at Good-Loop

Looking back at the year 2019, how did it unfurl for you and the AdTech industry? 2019 has been a turbulent year in AdTech. At the time of writing, Facebook is staring down four separate antitrust investigations, Apple is polishing its privacy credentials by cracking down on cookie workarounds and the six months the UK Information Commissioner’s Office (ICO) gave the AdTech industry to get its real-time bidding house in order is almost up. Given this backdrop, the year 2020 could be very challenging for every AdTech…