New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization Parks Associates' recent consumer research…
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Pre-eminent industry barometer transforms into an actionable tool for brands to evaluate responsibility of multiple media types across 150+ global partners IPG Mediabrands and its intelligence arm MAGNA, unveiled the 4th issue of its…
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With 55 million cord-cutters in 2022, connected TV (CTV) and over-the-top (OTT) advertising are not just a 'nice to have' but an essential part of a media strategy. The addition will give Bidtellect users access to new audiences,…
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Relo Metrics customers can now access broadcast impressions and viewership for cross-channel sports content Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, announced today that it…
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Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022…
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Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning Blockgraph, the technology company making the future of privacy-focused, data-driven TV…
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This new access through Adnimation to Google video ads for CTV offers publishers high-priced video ads to increase their ad revenue from their OTT channels and CTV apps. Adnimation is pleased to announce it has launched a…
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Rewarded TV Launches in Alpha, Demonstrating How Blockchain Enables Real-Time Video Consumption and Payment ​​Replay, the blockchain video tracking & payments platform powering the web3 content economy, today announces the alpha launch…
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Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server SpringServe, the leading independent TV ad serving platform, today announced the launch of BidLink. BidLink is designed…
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Expands US Presence and Global Leadership with Strategic Hires from Legacy DCO and CTV Providers Clinch, the company that leads the industry in AI-driven personalized advertising and dynamic ad-serving across CTV, OTT, programmatic,…
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- SLING International subscribers are able to access more than 650 hours of premium shows and web originals from MX Player's SVOD Subscription Service in USA: MX ONE  SLING TV, the leading provider of international content, continues to…
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Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for local and mid-market advertisers, to measure the direct sales impact of clients' advertising based…
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ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers…
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Digital advertising solutions provider now offering advertisers and agencies the ability to reach, engage and influence growing streaming content audiences as part of their multichannel marketing strategies Atedra, a leading global…
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New research reveals 82% of US broadband households subscribe to at least one OTT service and 58% subscribe to a traditional pay-TV service Parks Associates announced the release of its latest Consumer Insights Dashboard, a new ongoing…
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The company’s updated CTV/OTT capabilities extend machine learning-powered yield optimization to work with multiple demand formats Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils Prebid…
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Flip Named Best New TV/Streaming Ad Sales Program/Product for Its Full-Funnel Attribution Tracking & Automated Campaign Optimization Digital Remedy, a leader in data-powered technology and services for marketers, today announced its…
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Achievement adds to Comscore's industry-leading ad measurement suite and underscores commitment to innovation Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and…
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BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilizing Pixalate's pre-bid ad…
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Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and automated deal management tools. CTV ad spend is…
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