Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influencing consumer decisions in their video…

Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service

Parks Associates' OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research from Parks Associates finds more than 85% of Millennials in US broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, such as Netflix, HBO, YouTube, and Amazon. The Tracker…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…

Synamedia Partners with Google Cloud to Elevate its Video Network Portfolio with “as-a-Service” OTT Offerings

Technology innovators join forces to maximize OTT service uptime, achieve broadcast quality latency, and ramp up scalability for global customers Synamedia, the world's largest independent video software provider, announced that it has partnered with Google Cloud to expand its video network portfolio with new over-the-top (OTT) "as a service" offerings. This partnership enables Synamedia to further address customer needs for high availability, increased scalability and maximized performance for OTT services while…

Vidaa and OTTera’s Streaming Video Service Join Power on Hisense Smart TVs with Vidaa Platform

Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to onboard onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's simple-to-use integration and already integrated advertising solution for a speedier onboarding to its platform. "Hisense and Vidaa have been very aggressive since their entry into the connected TV space, and as an early partner, we are very happy to be a continued part…

iMedia Brands’ Float Left Interactive Partners with 24i to Deliver Leading OTT Solutions for Roku

iMedia Brands, Inc. announces its subsidiary, Float Left Interactive (Float Left) and streaming video experience specialists 24i will partner to leverage the power of Float Left OTT technology to offer advanced applications on Roku, one of the leading connected TV devices. Float Left has over a decade of experience in the OTT space, having served as Roku's first development partner and as a Roku Preferred Developer today. Over the years, Float Left’s native codebase has evolved immensely with the growing industry. What…

Firstlight Media and Evergent Team Up to Deepen OTT Subscriber Relationships

Partnership boosts management and flexible monetization to build long-term value Firstlight Media and Evergent Technologies are integrating their cloud-based capabilities to help OTT and pay-TV providers  deliver end-to-end solutions that optimize and monetize audiences. The partnership brings together the customer engagement power of Firstlight Media's Content Management System (CMS) and integrated revenue and customer management of Evergent's OTT and traditional video solution to significantly enhance user and…

SurveyMonkey Announces Integration with ServiceNow to Prepare Organizations for the Future of Work

SurveyMonkey and ServiceNow bring enterprise organizations a smarter way to work by enhancing the overall feedback experience for employees, customers, and IT across digital workflows SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback,  announced a new integration with cloud services and workflow management provider ServiceNow to enable enterprises to seamlessly pair mission-critical feedback data with digital workflows. The integration provides customers with…

Verve Group Acquires Digital Video Ad Platform From Nexstar Inc.

Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform Verve Group, a global brand performance ad platform, announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, mobile, in-app, and connected TV devices and provides Verve Group with sophisticated video advertising capabilities as it continues to scale its business following other…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

The SeaChange Framework Solution Enabling Content Owners & Providers a Complete OTT Streaming Platform

SeaChange International, Inc., a leading provider of cloud based video delivery platforms worldwide, equips Content Providers and Owners with a cloud-based end-to-end OTT Streaming Platform, from Content Acquisition to Delivery, for Direct To Consumer (DTC) providers. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships The SeaChange Framework offers best in class video back-office, asset management for automated content curation, metadata enrichment and…

Crackle Joins the IRIS.TV Contextual Video Marketplace

IRIS.TV, the leading video intelligence company, announced the introduction of Crackle, a free AVOD service of Crackle Plus, a Chicken Soup for the Soul Entertainment company, and one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks, to the company’s Contextual Video Marketplace. With this integration, Crackle’s vast array of streaming CTV content will be contextually segmented by a growing list of leading data providers including Oracle Data Cloud, Comscore, GumGum, Zefr and…

SpotX Releases 2021 Global Trends Report for Video Advertising

Growth in Addressable TV, Programmatic, Supply Path Optimization, and Data-Layered Campaigns Among Predictions by Industry Leaders SpotX, the leading global video advertising platform, announced the release of its "2021 Global Video Advertising Trends" report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year. "With the incredible growth of digital TV and streaming in the past year, it's evident that we are in the midst of…

Starz Launches Premium Direct to Consumer OTT App ‘Lionsgate Play’ in India

Starz, one of the leading premium global streaming platforms, has launched its independent direct to consumer OTT app 'Lionsgate Play' in India, the company announced at a virtual press conference in the presence of Mr. Jeffrey A. Hirsch, President and Chief Executive Officer, Starz and Mr. Rohit Jain, Managing Director, Lionsgate South Asia. Building on its reputation for disruption, Lionsgate Play is committed to innovation in its content, technology, pricing, and accessibility by making premium Hollywood content available…

PlaySight Announces Updated Product Portfolio With GO and PRO Sports Video Platforms

PlaySight Interactive, the leading global sports AI video technology platform, is pleased to announce its new product portfolio and innovations for the global sports market. The company offers both fixed and portable connected multi-angle camera systems for over 30 sports in close to 40 different countries. Its updated product suite includes the PlaySight PRO, a fixed and permanent connected camera platform validated by the top teams in sports, and PlaySight GO, a fully-portable sports video platform that is powering the…

iOiO Integrates Zixi SDVP for Live Video

Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award-winning architect of the Software-Defined Video Platform (SDVP), announced an integration and partnership with iOiO, a SaaS platform that accelerates live streaming, video encoding, and channel playout in the AWS Cloud. iOiO provides automated solutions for creating end-to-end video workflows by utilizing the power of AWS Media Services, serverless architecture, and cloud scalability. With over 12 years of experience in…

Study: 61% of US Broadband Households Subscribe to Two or More OTT Services

New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next 'Big 3' in OTT evaluates this rise in service stacking and the impact of new SVOD services, including Disney+, HBO Max, Peacock, and Apple TV+, plus an…

NexTech AR Acquires Self-Service Event Software Platform: Map Dynamics

The acquisition of Map Dynamics brings self-service event solutions to NexTech’s rapidly growing portfolio of event offerings and strategically positions the company for the shift to hybrid events post COVID NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce, education, conferences and events  announced that it has acquired event management platform, Map Dynamics. The company's self-serve virtual events platform…

Evolve IP Named To The Gartner Magic Quadrant for Contact Center as a Service

Evolve IP, the world's leading provider of Work Anywhere solutions, announced that Gartner has named it to the Magic Quadrant for Contact Center as a Service. Evolve IP's omnichannel offering, which runs 30-40% less than comparable services, also rates higher for client satisfaction from validated users. On Gartner Peer Insights, the service has received 4.7 out of 5 stars and a 92% client recommendation rate. "No other contact center provider in the world delivers an award-winning omnichannel solution for agents and…

VideoElephant TV Launches More Free Digital Channels

VideoElephant TV, a free OTT streaming service that provides viewers access to short-form video content from over 200 award-winning global news, entertainment, sports, and lifestyle partners, announced the addition of more than 15 new digital channels. These digital channels of premium content have been added to the service featuring videos from some of the world's leading media brands. In addition, it has expanded content in multiple languages and from providers from around the world. VideoElephant TV's award-winning…