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Yext Names Wendi Sturgis CEO, Yext Europe

A Twenty-Year Marketing and Technology Veteran and Longtime Yext Leader, Sturgis Will Lead Yext's Business and Operations in Europe Yext, Inc., the leader in Digital Knowledge Management (DKM), has named Wendi Sturgis as CEO of Yext Europe, bringing her technology and marketing leadership to the company's rapidly growing European footprint. Sturgis is Yext's Chief Client Officer, and has been a leader at Yext for nearly eight years, during which she has held a variety of executive roles, including leading Sales,…

SnapLogic Expands Partnership With Snowflake to Help Organizations Turn Data Into Insights Within Minutes

SnapLogic Intelligent Integration Platform Now Accessible from Within Snowflake Partner Connect SnapLogic, provider of the #1 intelligent integration platform, announced that it has expanded its strategic partnership with Snowflake Computing, the only data warehouse built for the cloud, and has joined Snowflake’s Partner Connect program. Starting today, self-service customers can access the SnapLogic Intelligent Integration Platform from within Snowflake Partner Connect, and with just a few simple clicks they can…

Tapad Appoints Ajit Thupil as First SVP of Identity

Tapad Expands Senior Leadership Team with the Addition of Industry Veteran and New Role Tapad, a global marketing technology company and leader in digital identity resolution solutions, has appointed Ajit Thupil as the company's first Senior Vice President of Identity. Based in New York, Thupil leads digital identity product, business development, and related strategic initiatives. He will work to bring advanced identity resolution solutions to clients and brands through partnerships and technology-led efforts. He will…

MarTech Interview with Jim Nichols, CMO, Partnerize

"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in this very crowded space will do the same." Tell us about your role and journey at Partnerize. I am CMO at Partnerize. We are a SaaS company that makes it easy for leading brands to form and manage all types of business partnerships. In my role, I am responsible for marketing across all regions — Americas, EMEA, and APAC. What made this job so appealing to me when I was interviewing was the spirit of…

New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising

Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a commissioned study conducted by Forrester Consulting on behalf of PubMatic, which found that buyers are allocating nearly a quarter of digital advertising budgets to mobile apps to capitalize on increased targeting and customer engagement, despite concerns about in-app fraud and measurability. The…

Movember Leverages Marketing Tech Leader Swrve to Triple Mobile Customer Engagement

Intelligent Messaging, AI and Integration with Oracle Eloqua Delivers Connected Experiences Across Channels and Devices for Leading Global Organization Swrve, the global leader in intelligent customer engagement across devices, announced that the Movember Foundation, the leading global organization committed to changing the face of men's health has leveraged Swrve’s AI-enabled platform to improve the reach and advance the relevance of in-app and push messaging. These efforts have led to a 3x lift in engagement amongst…

NetSuite Announces New Industry Cloud Solutions to Help ANZ Organisations Grow

New Industry-Specific Cloud Solutions and Financial Management Capabilities Help ANZ Organisations Increase Efficiency and Achieve Faster Time to Value Oracle NetSuite announced a series of new innovations to help ANZ organisations gain the visibility and control needed to navigate change and accelerate growth. The latest innovations within the NetSuite platform include new SuiteSuccess industry cloud solutions and financial management capabilities that are designed to help organisations in ANZ drive growth, reduce costs…

Ace Metrix Releases Standout Super Bowl LIII Ads

Based on Emotional Impact from Consumer Generated Data Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world viewers all across the country. @Ace_Metrix releases lists for standout Super Bowl LIII ads based on emotional impact from consumer generated data “The day after the Super Bowl seemingly everyone wants to put out a…

MarTech Interview with Alison Durant, SVP of Corporate Marketing, LogMeIn

"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing teams to deliver compelling content, and most importantly, be ready to create immediate value to the customer base." Tell us about your role and journey into technology. What made you join LogMeIn? I currently lead a team of talented and passionate marketing professionals at LogMeIn. I’ve been in the tech industry for more than 25 years leading marketing teams at both small and large organizations, and now I…

TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform

New Enhancements Provide Expanded Account-Level Insights and Access to Buying Team Insiders to Accelerate Sales Opportunities and Revenue Growth TechTarget, Inc., the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority Engine platform that help B2B sales teams identify Confirmed Projects within their active Total Addressable Market (TAM). TechTarget’s Priority Engine is the leading SaaS-based B2B purchase intent insight platform, delivering direct access to…

Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms

Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across Sales & Marketing Platforms. Leadspace Recognized as a Leader in Category in 2018 Forrester Analyst Report, Doubles ARR Growth with Key Enterprise Customer Wins Including Iron Mountain, Splunk and 8x8 Leadspace, the leading Customer Data Platform (CDP) for B2B Sales and Marketing, announced record growth in 2018, driven by continued success among enterprise customers. Numerous Leadspace…

Accenture Interactive Positioned as a Leader in Independent Research Report on Digital Experience Agencies in Asia Pacific

Accenture Interactive has been named a leader in the latest Forrester Research report on digital experience service agencies in the Asia-Pacific (APAC) region. The report, titled “The Forrester Wave: Digital Experience Agencies In Asia Pacific, Q4 2018,” evaluated Accenture Interactive and 12 other vendors on 23 criteria, including Current Offering, Strategy and Market Presence. “To win in today’s digital world, brands must create experiences that provide value across every interaction. Accenture Interactive combines the…

Kustomer Raises $35 Million Series C Led by Battery Ventures, Further Challenging Salesforce and Zendesk as it Expands Into the Enterprise…

Adds Neeraj Agrawal, General Partner at Battery Ventures, to Board of Directors Kustomer, the next-generation customer management platform for the people-first enterprise, announced a $35 million Series C round led by Battery Ventures, bringing Kustomer’s total funding to $73.5 million. The investment comes just 6 months after its Series B round in June of 2018. Kustomer plans to use the capital to accelerate its go-to-market strategy, expand internationally, and invest in its platform, launching new products while…

Six Ways to Engage With Worldwide Audiences in 2019

SDL Study Recommendations Help Global Brands Unlock Value Across Their Content Supply Chain and Build Better Experiences for Customers SDL, a global leader in content creation, translation and delivery, outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019, giving them the ability to engage with anyone, anywhere, in their own language and device of choice. A November 2018 Forrester Consulting study, 'Today's Content Supply Chains Prevent…

Information Builders Unveils New Global Partner Program

Robust Program Supports Data and Analytics Expansion Opportunities for the Channel Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, announced the launch of a new Global Partner Program to provide its partners with the benefits, investment, and resources needed to drive profitability and success in the data and analytics market. As organizations around the world recognize the inherent value of their information assets, the data management, BI, and analytics market has…

Cisco and AppDynamics Ignite New Era of AIOps, Unveiling Vision for the Central Nervous System for IT

The Central Nervous System for It Gives Enterprises the Deepest Visibility into Complex Multi-Cloud Environments, Delivers Machine Learning Insights, and Automates Tasks to Free up Resources and Accelerate Innovation AppDynamics, a Cisco company, unveiled its vision for the Central Nervous System for IT, igniting a new era of AIOps. The Central Nervous System for IT will give businesses full visibility, deep insights, and automated actions across all technology domains that run modern companies: the application,…

Digitas Global Head of Programmatic Joins OpenX To Lead Agency and Brand Strategy

Experienced Agency Leader Previously Led Programmatic Media and Brand Strategy Over 15 Year Stint at Publicis Owned Digitas OpenX, the world's largest independent advertising technology provider, announced that agency and digital media veteran Carol (Chung) Reed is joining the company as global senior vice president of buyer development. In the role, Reed will lead all agency and brand relationships for OpenX. Reed comes to OpenX after 15 years at Digitas, part of Publicis Media, where she led the transformation of the…

3 out of 4 Brands Will Sell on Amazon in the Next Five Years, Feedvisor Study Finds

Brands See New Customer Acquisition, Meeting Existing and Future Customers Where They Are as Biggest Opportunities Feedvisor, the AI-driven, machine-learning and big data company that helps brands and retailers optimize their e-commerce businesses with Amazon at the core, unveiled the findings of a first-of-its-kind analysis on the evolving relationships between brands and Amazon. The report, Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce, surveyed business leaders from major US…

The Evolution of the Chatbot Experience

We’ve all had experiences with chatbots and automated phone systems. From product and support issues to scheduling and ordering information, these automated platforms have become commonplace in customer service and other industries. Early in the chatbot era, the experience was often painful — several different menu options would frustrate consumers, leading them to hit 0 just to speak to a live person. But thanks to advancements in technology and general comfort level, the experience and attitude toward these experiences…

Serial Entrepreneur, Godard Abel, Leads $10 Million Investment in 3D Product Visualization Technology, ThreeKit

Strategic Investment Further Strengthens 3D Visualization Capabilities, Allowing Brands to Create More Interactive and Personalized Online Shopping Experiences Serial entrepreneur, Godard Abel, has led a $10 million seed round investment in ThreeKit, a 3D product configuration and visualization platform, to help the company further meet the demands of brands for more interactive and personalized e-commerce experiences. The investment will fund talent acquisition, and product and business development for the rapidly…