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TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle

Tell us about your role at Oracle and the team/technology you handle. I lead the Oracle Customer Experience Product Management team responsible for SaaS-based sales applications, including Oracle’s Engagement Cloud, Sales Performance Management, Customer Data Management, and Partner Relationship Management. How do you see sales roles evolving with the maturity of Automation and Intelligence tools? First, let’s talk about how buyers have changed. Today’s buyers do most of their research online before reaching out to a…

OppSource Announces Addition of Oracle CX Sales User: Ricoh

OppSource, a leading provider of next-gen sales engagement for Oracle, announced the addition of its newest customer. Ricoh USA, Inc., part of the global technology company, will be using OppSource in conjunction with their Oracle CX Sales instance to provide higher quality and more consistent customer experiences. By using the integrated machine learning and AI in OppSource Aptitude, Ricoh will have actionable insights to better understand and address customer pain points. Ricoh empowers digital workplaces to help…

MRP and Oracle Marketing Cloud Work Together to Advance Account-Based Marketing

Integration Powers Target Account Precision Email Marketing MRP, a leading global provider of AI-powered customer acquisition software and services, announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients…

JOANN Stores Tailor Better Customer Experiences with Oracle

Oracle Retail and Marketing Solutions Deliver Cross Channel Intelligence to Help Largest Craft and Fabric Retailer in the US Better Target and Engage Customers with Personalized Offers JOANN Stores, one of the nation's largest craft and fabric specialty retailer, has chosen Oracle to help create a modern experience with a 360-degree view of customer engagement. With Oracle, JOANN can better understand and engage customers across its omnichannel footprint, including leading web and mobile properties and more than 865…

Grupo Nazan Drives Seamless Shopping Experiences with Oracle Retail

Mexican Footwear Retailer Taps Oracle to Maximize Omnichannel Customer Engagement National Retail Federation — Creating a seamless customer experience across channels, Grupo Nazan has embarked on a digital transformation initiative with Oracle. Grupo Nazan sells footwear brands Impuls, Destroyer, and Playa Mayoreo through 100 stores and wholesale channels in Mexico. With a business that was historically driven by catalog, the company recognized an opportunity to expand digitally and physically with the adoption of a…

Oracle Retail Omnichannel Suite Innovations Power New Consumer Experiences

New Cloud Service, Greater Inventory Visibility and Mobile Reporting Help Retailers Engage Customers While Improving Operational Efficiency and Insights National Retail Federation - Oracle Retail continues its momentum in enabling digital transformation in the retail community with the launch of Oracle Retail Xstore Office Cloud Service. The service centralizes all back-office elements of store operations, eliminating the need for data center investment, providing a faster implementation timeline and creating a more…

Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls

Bloomberg Media Group, Bonnier Corp., Vox Media Among Early Adopters Oracle Data Cloud announced Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics helping publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and are delivered in a brand safe environment. Moat Yield Intelligence capabilities have been extensively tested through early implementation with key publishers, including Bloomberg Media Group, Bonnier Corp., and Vox Media. Using this new functionality, publishers have…

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which…

Accenture Acquires PrimeQ, Further Strengthening Its Digital Transformation Capabilities on Oracle Cloud

Acquisition Makes Accenture the Largest Oracle Cloud Systems Integrator in Australia and New Zealand Accenture has acquired PrimeQ, one of Australia’s and New Zealand’s top Oracle Software as a Service (SaaS) Cloud implementation service providers. With the addition of PrimeQ, Accenture is now the largest Oracle Cloud systems integrator in the region. The acquisition bolsters Accenture’s leading Oracle capabilities and helps deliver new value to clients by accelerating their digital transformation through Oracle Cloud.…

Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels. The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital…

Oracle Data Cloud Launches ‘Pre-Bid By Moat’ To Help Marketers Identify Brand Safe, Fraud Safe, & Viewable Ad Inventory

Pre-Bid by Moat Will Be Integrated with Top DSPs Including Adobe Advertising Cloud, Amobee, Basis by Centro, dataxu, MediaMath, The Trade Desk, and VideoAmp Oracle Data Cloud has announced Pre-Bid by Moat, a placement solution for marketers to identify and utilize ad inventory that meets their high standards for third-party viewability and invalid traffic (IVT). These new capabilities will join existing brand safety segments available through Oracle Data Cloud to create a powerful suite of media-spend protection…

Global Companies Drive Faster Innovation with Oracle Cloud

Ebates, Mitsubishi Electric and Office Depot Accelerate Go to Market and Cut Manual Processes with Oracle Cloud Applications and Platform Oracle OpenWorld -- Oracle announced that a number of global enterprises have implemented a combination of Oracle Cloud Applications and Oracle Cloud Platform to power their businesses. Using Oracle Cloud Platform and Oracle Cloud Applications, customers including Office Depot, College Board, Ebates, Mitsubishi Electric, Solairus Aviation, Turning Point and The Wonderful Company have…

Oracle NetSuite Helps Organizations Across Industries Grow with Powerful New Innovations

New Commerce, Global Tax Management and Analytics Capabilities Help Organizations Adapt to Change and Successfully Grow and Scale Today, Oracle NetSuite has announced a series of new innovations to help organizations across industries grow revenues, expand internationally and empower business users. The new commerce, financial management, and analytics capabilities help organizations take advantage of the NetSuite platform to exceed customer expectations, enable international expansion and respond quickly to vital business…

Oracle Delivers Personalized Digital Assistants for the Enterprise

AI Transforms Chatbots into True Digital Assistants That Help Employees Simplify User Engagement, Boost Efficiency and Improve Productivity Oracle OpenWorld -- Oracle announced the availability of Oracle Digital Assistant, enabling companies to build personalized digital assistants to help employees work smarter and more productively. With Oracle Digital Assistant, employees leverage one comprehensive digital assistant that can be trained to support domain skills from multiple applications such as HR, ERP, CRM and CX.…

Oracle Recognized as A Leader in Independent Analyst Report on Marketing Automation Platforms

Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence…

Oracle Launches New Data Cloud Solution for B2B Marketers

New Service Enables 1.5 Million Small and Mid-Size Businesses to Tailor B2B Marketing Across 48 Industry and Sub-Industry Segments Oracle OpenWorld – Oracle Data Cloud launched a new SMB data solution that helps B2B marketers reach over 115 million IDs at more than 1.5 million small and mid-sized businesses (SMBs) with effective digital campaigns. The new solution enables account-based marketing (ABM) for sales outreach to contacts at small and mid-size businesses across 48 industry and sub-industry segments, offering…

Accenture and Oracle Unveil Integrated Technology and Services Platform for Utilities to Help Clients Enhance Customer Experience

Accenture and Oracle unveiled an integrated technology and services platform for Utilities. The Accenture Customer Experience as-a-Service Utilities Platform helps utility companies achieve more meaningful interactions with customers and employees by incorporating the latest Oracle technology and learning applications, while dramatically lowering project implementation risk and reducing software integration costs. The announcement was made today at Oracle OpenWorld in San Francisco. “Our agile approach enables faster…

Oracle OpenWorld 2018 Launches Next Era of Cloud

Annual Technology Conference Ushers in the Autonomous Future Oracle OpenWorld — Oracle welcomes more than 60,000 customers and partners from 175 countries and 19 million virtual attendees to Oracle OpenWorld 2018, the world's most innovative cloud technology conference. At the annual event, Oracle Executive Chairman of the Board and Chief Technology Officer Larry Ellison will talk about the latest-and-greatest technologies being incorporated into Oracle's next-generation cloud that will make data an even more…

Global Software Vendors Reap Rewards with Oracle Cloud

Leading Brands FICO, FireEye and Others Tap Oracle Cloud Infrastructure to Power Business Innovation Oracle OpenWorld — Oracle announced that Independent Software Vendors (ISVs) around the world are rapidly adopting Oracle Cloud Infrastructure to run enterprise and cloud-native applications with mission-critical performance and core-to-edge security. Spanning multiple industries, leading brands, including FICO, FireEye, KNAPP, and Manhattan Associates have selected Oracle Cloud Infrastructure to power their market leading…

Oracle Cloud Gives Easy Access to Partner Solutions

Partners and Customers Can Now Publish, Find and Launch Business Applications from Oracle Cloud Console Oracle OpenWorld — To help customers take advantage of its growing ecosystem of partner applications and solutions, Oracle announced the inclusion of the Oracle Cloud Marketplace within the Oracle Cloud Infrastructure console. The Oracle Cloud Marketplace is an online store for thousands of Oracle and partner-built business applications and services, including FireEye, HighJump, and ICS Financial Systems. As part of…