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Oracle Partner Openprise Launches Data Orchestration Platform

Openprise Helps Marketers in Data Preparation, Decision Making, and Execution with Oracle Marketing Cloud Integration Openprise, an Oracle Partner Network’s (OPN) Silver Level and Cloud Standard Member, announced that it has launched a data orchestration platform on the Oracle Cloud Marketplace. Oracle customers can seek trusted service providers and business applications for unique customized solutions, including those that extend to Oracle Cloud Applications. The Oracle Cloud delivers enterprise-related services at…

Oracle Financial Services Global Survey Divulges Consumer Expectations for Digital Banking

67% of the Consumers Surveyed Have Switched to Digital and Become Open to Non-Bank Options Research from the New Digital Demand in Retail Banking shows that integration of banking needs to be better equipped with a customer’s digital lifestyle. The service should be instant, integrated with social platforms, and most certainly, with data being the driving force. In their latest report, Oracle has revealed the results of their survey which delved into a customer’s behavior, sentiments, and preferences on the banking…

Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities for Enhanced Brand Safety

Oracle's Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat's Advanced Functionality Uses Insights from Oracle's Proprietary Data Assets to Help Identify Bots & Other Invalid Traffic Oracle's Moat has announced new capabilities to detect invalid traffic, including traffic from sophisticated bots designed to look like consumers. Moat's new functionality utilizes insights gained from Oracle's proprietary data assets, including its Zenedge and Dyn acquisitions. Currently,…

Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud

Amobee's Sales Accelerator Solution, Powered by Oracle Data Cloud, Would Help CPG Marketers Measure Offline Sales Impact of Campaigns in Progress Amobee, a leading global digital marketing technology company serving brands and agencies, announced its revolutionary Sales Accelerator solution, powered by Oracle Data Cloud. The data connector enables consumer packaged goods (CPG) clients—including early adopter Del Monte Foods, Inc.—to connect digital ad impressions to offline purchase data while a campaign is still running,…

Customer Experience Professionals Embrace Innovation with Oracle

Oracle CX Cloud Suite empowers marketing, commerce, sales and customer service to quickly and easily tap into the latest innovations ORACLE MODERN CUSTOMER EXPERIENCE -- To help customer experience professionals accelerate the adoption of the latest innovations, Oracle brings together the most comprehensive selection of apps for sales, service, marketing and commerce within the Oracle Cloud Marketplace and ecosystem. Built on an open framework that connects data, apps and media, Oracle enables customer experience…

Mintigo Teams With Oracle to Enable Sales with AI Powered Prospecting Applications

Mintigo and Oracle Amplify Sales Prospecting with Oracle Profiler & Mintigo's AI-powered Sales Coach 360 Mintigo, a leading AI platform for marketing and sales and Gold level member of Oracle PartnerNetwork (OPN), announced an integration of its AI powered prospecting application, Sales Coach 360, with Oracle Profiler, a sales productivity application within the Oracle Marketing Cloud. Together, they enable sales and marketing organizations of all sizes the ability to learn, discover and engage their prospective…

Circular Edge Announces Oracle Sales Cloud Add-Ons and Oracle CX Cloud Integration Accelerators for Oracle’s JD Edwards Customers

Circular Edge Will Showcase its Oracle Sales Cloud Add-ons and Integrated ERP/CX Digital Experiences at Oracle Modern Customer Experience 2018 Circular Edge, a Gold level and Cloud Standard member of Oracle PartnerNetwork (OPN), recently announced the availability of several new Oracle Sales Cloud add-ons and Oracle Customer Experience (CX) Cloud Integration Accelerators, which will be showcased at Oracle Modern Customer Experience 2018, Oracle’s annual conference dedicated to helping customer experience (CX)…

CX And AI In Harmony: Oracle CX Cloud Suite To Deliver AI-Powered CX

There was plenty of action at the Oracle Modern CX. Today, the action got quicker with new updates being announced for the Oracle Customer Experience (CX) Cloud Suite. The addition of a host of new innovations is aimed at helping customer service, commerce, sales, and marketing professionals accommodate the dynamic expectations of modern-day customers. The innovations include enhancements in AI-based applications, video, voice, search, and data analytics to help the connected substratum of digital enterprise. Today,…

Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their Audiences To help organizations rethink how data is applied across the entire customer lifecycle, Oracle is completely transforming existing approaches to customer data analytics and audience segmentation. With the launch of Oracle Infinity and Oracle CX Audience, the Oracle Marketing Cloud now enables marketers to build deeper, more profitable customer relationships by eliminating data…

Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud

Oracle Loyalty Cloud Delivers Highly Personalized Experiences to Improve Customer Loyalty, Advocacy, and Value Today, as Event Partners, we are at the Oracle Modern Customer Experience 2018. From the world's most admired marketing event for Customer Experience and Technology, we were witness to a mega-announcement from Oracle as they unveiled the Oracle Loyalty Cloud to help organizations build and retain loyal customers. With the latest launch, Oracle has now extended the Oracle Customer Experience (CX) Cloud Suite with…

What Happened At Oracle’s Markie Awards Last Year?

The Markie Awards 2017 Recognized Top Companies and Leaders for Creative, Innovative, and Effective Modern Marketing Campaigns That Delivered Increased Engagement, Conversion and ROI In its 11th year, the Markie Awards 2017, hosted by Oracle, featured 17 categories that reflect the evolving marketing landscape, including: Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign, and Modern Marketing Leader of the Year.…

Oracle Industry Connect 2018 Draws Top Business Leaders to Share Insights and Strategies for Digital Transformation

At Oracle Industry Connect, Industry Peers Join Together to Share Deep-Domain Expertise Oracle announced its 5th-annual Oracle Industry Connect conference. The event brings together business leaders and experts from across industries to share deep sector expertise and strategies for innovation and organizational transformation. In addition to leading customer executives, the conference will feature keynotes from Oracle CEO Mark Hurd and Bob Weiler, executive vice president of Oracle's Global Business Units. The event…

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about your professional journey. What drew you to marketing a cloud suite? I spent 9 years at Apple and 17 years in Silicon Valley cloud-based CX startups as a CEO or marketing leader and now I’m at Oracle leading product management for our CX Cloud Suite. I joined Oracle because I saw both tremendous products and people in the CX organization, yet the brand wasn’t well known in the larger CX community. As a…

Oracle to Break Down the Barriers to Creating Epic Customer Experiences at Modern Customer Experience 2018

Dedicated Marketing, Commerce, Sales and Customer Service Sessions to Help Attendees Meet Skyrocketing Expectations and Advance Careers To help organizations create epic experiences that deliver predictable and tangible business results, Oracle is hosting Modern Customer Experience 2018 in Chicago, Illinois, between 10 and 12 April. Held at McCormick Place hotel convention center, Modern Customer Experience 2018 will bring together thousands of marketing, commerce, sales and customer service professionals to share best…

Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digital Data

Nine Leading Retail Automotive Marketing Agencies Are First to Complete Comprehensive Program, Receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) Designation Oracle Data Cloud launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle also announced the first nine leading Tier 3 auto marketing agencies to qualify for the rigorous program and receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) designation. Those companies included: C-4…

Oracle Buys IT security firm Zenedge To Secure Cloud-Based Infrastructure

Adds Leading Cloud-Based Network and Infrastructure Security Capabilities to Protect Enterprises From Today’s Complex Digital Threats Oracle announced that it has signed an agreement to acquire Zenedge, which helps secure critical IT systems deployed via cloud, on-premise or hybrid hosting environments. Customers leverage Zenedge’s Web Application Firewall (WAF) and Distributed Denial of Service (DDoS) mitigation products to secure their applications, networks, databases, and APIs from malicious Internet traffic.…

Oracle Is Integrating Machine Learning Across All Its Platform-As-A-Service Offerings

Will Make Cloud Platform Services 'Self-Driving, Self-Securing and Self-Repairing' Cloud giant Oracle has announced its expanding its AI and machine learning technology from its Autonomous Database across all its platform-as-a-service offerings. Revealing the news at its annual CloudWorld conference in New York, Oracle said the move will make all its Cloud Platform services “self-driving, self-securing and self-repairing”, which in turn will help save on admin labor. “Now Oracle is adding autonomous capabilities to…

Lionbridge Launches Oracle Responsys Application that Delivers Personalized Marketing in Every Language

Lionbridge Helps Marketers to Deliver a Cohesive Message Across Channels, Devices And, Now, Languages Through Integration to Oracle Marketing Cloud Lionbridge Technologies Inc., the world's most trusted translation and global digital communications company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has launched Lionbridge Connector, now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. The new application empowers marketers to plan and execute…

Leader Grupo Martí Deploys Suite of Oracle Retail Technology, Improving Customer Experience

A Leading Provider of Sporting Goods in Mexico Gains Single View of Inventory and Operations Oracle announced that a leading provider of sporting goods in Mexico, Grupo Martí has deployed Oracle Retail technology to make goods available to consumers in stores faster. As part of their implementation project, Grupo Martí has implemented Oracle Retail Merchandise operations management suite, Oracle Retail Store Inventory Management and Oracle Retail Allocation. With Oracle Retail at the core, Grupo Martí can enhance…

Global B2C and B2B Businesses Achieve Success with Oracle Commerce Cloud

Oracle Commerce Cloud Empowers Business Innovation and Sales Growth for Organizations across the World Global B2C and B2B businesses of all sizes have invested in Oracle Commerce Cloud, part of the Oracle Customer Experience (CX) Cloud Suite to drive sales, customer loyalty, and growth. Oracle Commerce Cloud customers include Denby Pottery, Komori American Corporation, Laura Ashley, Lenox, Team Sportia and Vermont Country Store. Oracle Commerce Cloud is the industry's only unified enterprise-grade B2C and B2B…