Flashtalking Launches Beta Social Integration, Delivering Industry’s Leading Creative Personalization Management to Facebook and Instagram,…

Flashtalking, the leading global independent primary ad server specializing in open web creative personalization, is extending its expertise to social networks, beginning with Facebook and Instagram integrations. The move comes at a time when there are an estimated 2.7 billion social media users worldwide, and socially driven commerce continues to thrive. As sophisticated marketers strive to provide the consistent, personalized stories that customers across the open web and social platforms expect, Flashtalking's Social…

Pepperjam and RevLifter Partner to Deliver the Affiliate Industry’s Leading Turnkey Content Personalization Solution

Market-Leading Ascend Affiliate Cloud Platform Integration Makes Onsite AI-Personalization Effortless for Growth Marketers Pepperjam, a leading affiliate marketing technology and services provider, announced an integrated partnership with RevLifter to bring turnkey AI-personalization to the affiliate channel on a performance-based payment model. The real-time personalization technology provider joins the company’s partner ecosystem, which collectively delivers best-in-class capabilities and rapid integration for growth…

Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences

Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company's efforts to offer enhanced personalization solutions to its thousands of customers. This acquisition comes on the heels of Evergage being named a Leader in The Forrester WaveTM: Digital Intelligence Platforms, Q4 2019. In addition, Evergage earned numerous awards in 2019, most recently being named "CDP of the Year" and "Personalization Tech Solution of the Year" in the inaugural Rele Awards.…

Laying the Foundations for Successful Online Personalization

Rising to the Challenge Personalization is an increasingly important tool for marketers, with Forbes predicting it will be a top marketing trend in 2020. With 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, it is clear that users favor personalized content over traditional. So, why isn’t every brand using it? The truth is that many companies simply don’t know-how. More than half of marketers (59%) agree that they find it difficult to personalize…

Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales

In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage's CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog on his company website. Why Salesforce Bought Evergage? Last year, Evergage's competitor Monetate was acquired by Kibo. At that time, we had predicted that companies that make Content Personalization engines, CDPs and Mobile Marketing tools would cause a…

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…

2600Hz Launches Next-Gen Call Center Solution Targeting Personalization of the Customer Experience

Cloud Communications Platform Offers Enhanced Call Center Functionality for CX Optimization 2600Hz, a leading provider of unified business communications and the world-renowned KAZOO platform, unveiled their next-gen call center solution, rivaling market leaders in the call center space. Call Center Pro (CCPro) offers an intuitive and seamless call center experience and helps SMBs transform basic call center experiences into opportunities to amplify the customer experience through scalable architecture, untapped integration…

The Price of Personalization: Unpacking the Realities of Consumer-Brand Engagement in the Digital Age

In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this phrase. Like oil, data is “valuable, but if unrefined it cannot really be used. Oil has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analyzed for it to have value”. Even as consumer information…

Personalization, Customization, Configuration: An Intro for E-commerce Marketers

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities – and do it well – can expect an ROI on Marketing spend of 500 to 800 percent. In the four years since then, brands interested in enjoying such ROI have faced two major problems: first, one of definitions. While Deloitte writes about “Personalization,” what the study describes is a blend of personalization, customization, and configuration. The difference between these is…

Dynamic Yield Named Visionary Innovation Leader in Personalization Engines market by Frost & Sullivan

Recognized for transforming the way individuals and businesses perform their daily activities Dynamic Yield, the AI-powered Personalization Anywhere platform, announced it has received the Global Visionary Innovation Leadership Award for Personalization Engines from Frost & Sullivan. As part of the consulting firm’s Best Practices research on the market, Dynamic Yield was positioned highest for its Focus on the Future and shared highest for Best Practices Implementation. A complimentary copy of the report is…

Evergage Named ‘Global Company of the Year in Personalization Engines’ by Frost & Sullivan

Evergage's Real-Time Personalization and Customer Data Platform Achieves Highest Vendor Ratings in Visionary Innovation, Performance and Customer Impact Evergage, The 1-to-1 Platform company, announced that Frost & Sullivan, a leading global research and consulting firm, has recognized Evergage as the "Global Company of the Year in Personalization Engines" by its Best Practices Awards team. Evergage was selected based on the firm's recent analysis of the global personalization engines market and rigorous,…

Precima Presents the Latest Trends in Digital Shopper Personalization at NRF’s 2020 Big Show

Precima, a global retail strategy, analytics and cloud software company that provides data-driven solutions to retailers, is starting off the new year sharing impactful research on how shopper behaviors are changing the way retailers need to engage them in an Exhibitors Big Ideas session at the National Retail Federation’s Big Show 2020. The session, which includes data and insights from the latest research from IDC, sponsored by Precima, titled: Personalization is Driving Digital Food Retailing, will be presented by…

Genesys Introduces Experience as a Service Enabling Organizations to Deliver True Personalization

Rapid innovation, lightning-fast deployments and infinite scale solidifies Genesys Cloud as the world's leading public cloud contact center platform Genesys, the global leader in omnichannel customer experience and contact center solutions, announces it is changing the name of its flagship software as a service (SaaS) offering, PureCloud, to Genesys Cloud. This shift reflects the evolution of the company and marks the launch of Experience as a Service powered by Genesys Cloud, which enables organizations to achieve true…

Personalization Drives 5x Conversion Rates During Black Friday and Cyber Monday

Monetate Research Shows Increase in Personalization and Better Performance over Last Year Monetate, a Kibo Company and a worldwide leader in personalization, announced findings from Thanksgiving weekend including Black Friday and Cyber Monday. The company, which experienced a 2x increase in session volume this year over last year, found that retailers have increased their use of personalization, and are benefitting this holiday season with dramatically better conversion rates and order values. U.S. Conversion Rates…

An Identity Crisis: Organizations Grapple With Growing Consumer Expectation for Personalization and Security Challenges

Deloitte reveals eight qualities of a good digital identity management program Growing consumer expectations, the breakdown of traditional "walls" and emerging technologies have given rise to a digital identity crisis. More than ever before, identity management is at the center of cybersecurity, regulatory compliance and consumer trust, and many organizations are struggling to define digital identity both internally for the enterprise and externally for consumers. "In a digital economy, identity is a point of trust,…

Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice

In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their eye. This trend is nostalgia, and it’s hot across the board; think retired logos reemerging, vinyl sales surging, and Netflix’s top 80s-throwback show Stranger Things. But there’s more to nostalgia than these big generational touchstones. Throughout the research we’ve conducted this past year, we’ve seen nostalgia emerge in sometimes unexpected places. It may be one of the biggest weapons in the TV…

Advanced Personalization Helps Top Retailers Make More Money and Hold off Amazon

Today’s retail and e-commerce email marketers face a twin set of challenges as they head into the holiday shopping season and beyond: making more money through email and competing against Amazon for the minds and wallets of their customer base. Now, new research shows how they can fight both battles with the same weapon: advanced personalization, which can help their messages stand out from their inbox competition and make them the go-to brand for their customers. Email marketers stand to gain at least two big…

Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio

The Acquisition Immediately Enhances Episerver’s Analytics and Personalisation Capabilities to Deliver Customer-Centric Digital Experiences Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations. The acquisition significantly accelerates the analytics and personalisation roadmap for Episerver Customer-Centric Digital…

ADARA Releases Results of Travel Marketing Personalization Study With Skift

ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, announced new research detailing travel marketer use of advanced marketing tactics for personalization entitled "Getting to Peak Personalization". The study, which included responses from close to 500 US-based travel marketers, finds that few travel brands have employed the most advanced tactics such as AI-driven prediction and dynamic use of data across channels, but that many plan to do so in the next year.…