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AgendaZoom, Proof Analytics Team Up to Reveal B2B Event ROI

Corporations spend a lot of money to sponsor B2B events. Last year, companies shelled out more than $300 billion to sponsor or otherwise participate in industry and professional events around the world. Yet few companies have any reliable readout on the actual business impact or financial value of those event investments. AgendaZoom, a division of Pop-Up Media, and Proof Analytics are partnering to help sponsors and speakers better understand where they should be making event investments, how much they should be spending,…

ThoughtSpot Announces SearchIQ, New Voice-Driven Analytics for the Enterprise

ThoughtSpot 5 Includes a New Voice-Driven Analytics Interface, Along with New Capabilities for Search & AI-Driven Predictions ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced the release of ThoughtSpot 5, which includes multiple industry-first features. Notably, ThoughtSpot 5 includes SearchIQ, which empowers business users to search their data—and get instant and predictive results—from anywhere, with just their voice, and a new suite of advanced analytics tools that bring data…

TIBCO Unveils Unprecedented Analytics with Spotfire X and the A(X) Experience

AI-Driven Insights, NLQ, New Interface, Auto-Recorded Workflows, and Native Support for Streaming Data Accelerates Enterprise Time-To-Insights TIBCO Software Inc., a global leader in integration, API management, and analytics, announced the official release of TIBCO Spotfire X, now showcasing real-time and historical data in the same environment, supported by the groundbreaking A(X) Experience, which fuses multiple AI-powered interaction models that adapt to user preference and style. The offering combines three new…

Predictive Data-Driven Messaging Platform Dynamic Response Helps Companies Build Better Responses to Crises and Issues

Developed by Language and Messaging Firm maslansky + partners and Based on 20 Years of Studying the Effectiveness of Different Approaches to Crisis Response, Dynamic Response Uses Algorithms to Match the Appropriate Messaging Approach to the Specific Details of a Company’s Crisis or Issue to Ensure the Content and Tone of the Response Is Pitch-Perfect Leading communication strategy firm maslansky + partners launched Version 2.0of Dynamic Response, a predictive data-driven messaging platform that compiles market research…

InsightSquared’s Marketing Analytics Helps Erase The Lines Between Marketing and Sales

Comprehensive Marketing Analytics Solution Allows Marketers to Better Understand, Measure, and Prove Marketing’s Impact on Revenue Is Now Generally Available InsightSquared, the leading provider of Revenue Intelligence solutions, announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, is now generally available. Originally launched in private beta at InsightSquared’s annual Ramp Conference, Market Analytics is now available to any marketing teams looking for a complete…

5 Shrewd Ways of Using Big Data Analytics To Enhance Customer Service

Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s very common for a customer to see advertisements for products that they may have recently searched for, but also sometimes the marketing emails and pop-up ads are not necessarily suitable with the consumer’s interests and may come across as more annoying than actually useful. More of customer service is the aspect that is vital in any of the fields to rule the market — unless your customer is satisfied your business is…

SalesFocus Delivers Advanced Sales & Marketing Visual Analytics Solution

SalesFocus Solutions, developer of the MARS product suite for the asset management industry, announced that its new MARS v9 platform is available for general release. “We are excited about the value that this new major release of MARS will provide to our asset management clients to assist them with increasing sales and retaining assets within their retail and institutional businesses,” said David Halligan, Director of Sales and Account Management. The MARS product suite is designed to accommodate the unique product…

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution, and their Data Innovators program. Using these new audience segments, advertisers can reach consumers…

Softbank-Funded Cinarra Launches Vitalsight Attribution Platform Providing Advertisers with Real-Time Analytics Measuring Correlation…

Introducing forward-looking mobile advertising technology to the US marketplace that’s already benefited advertisers, carriers and consumers in Japan, SoftBank Corp.-funded innovator Cinarra Systems unveils VitalSight, the first known platform to use mobile carrier data for analyzing the link between mobile website views and real-world venue visits. As a result of VitalSight’s highly-sophisticated analytics technology, advertisers can fine-tune their online messaging to better reflect consumer needs, interests and…

More Than Half of Organizations Say Analytics Makes Them More Innovative, According to a SAS Survey

72 Percent Recognize the Benefits of Analytics but Only 39 Percent Use It to Inform Strategy ANALYTICS EXPERIENCE -- Nearly three-quarters of organizations (72 percent) claim that analytics helps them generate valuable insight and 60 percent say their analytics resources have made them more innovative, according to research commissioned by SAS, the leader in analytics. That is despite only four in 10 (39 percent) saying that analytics is core to their business strategy. A third of respondents (35 percent) report that…

Alteryx Recognizes the Next Class of Analytics Excellence Award Winners and ACEs at Inspire Europe

Honorees Leverage Alteryx to Alter Careers, Alter Culture and Alter Communities Alteryx, Inc. revolutionizing business through data science and analytics, announced the new recipients of the 2018 Alteryx Analytics Excellence Awards and the new ACE program members at the company's annual Inspire Europe conference. During a keynote addressing the event audience, Olivia Duane Adams, co-founder and chief customer officer (CCO), recognized Alteryx customers for spreading the culture of analytics and uncovering insights that…

Impartner Lays Foundation for Prescriptive, Predictive Engine to Optimize Channel Performance

New Release Mirrors Transactional Data into Separate Data Lake Optimized for Analytics: Provides Prescriptive/Predictive Recommendations to Maximize Every Partner Interaction Engineers in Impartner's global Channel Innovation Labs have set the stage for a new era of data-assisted decision making in the Partner Relationship Management (PRM) industry with the company's Fall '18 release. With the new release, Impartner technology will mirror transactional data into a data lake optimized for analytics, which, as it learns,…

TechBytes with Edward Chu, Director of Software Engineering, Bedrock Analytics

Edward Chu Director, Software Engineering, Bedrock Analytics Most CMOs would agree that the power of data intelligence and automation tools helps drive efficiencies in reporting and analytics. Edward Chu, Director, Software Engineering, Bedrock Analytics, shares his predictions about the future of Analytics-as-a-Service, and the key skills needed to succeed in the sales analytics space.Tell us about your role at Bedrock Analytics and the team and technology that you handle. I’m the director of software engineering at…

Glympse Delivers Personalized Predictive Experience for TruGreen Customers

Nation's Largest Lawn Care Company Leverages Engagement Through ETA Updates and Live Map View of Specialists on the Way to Service Appointments Glympse, the pioneer of real-time location technology, is proud to announce they are working with TruGreen, the nation's leading professional lawn care company helping people live life outside, to deliver information to consumers and businesses-including the location and estimated time of arrival (ETA) of TruGreen specialists via the TruGreen mobile app. Glympse has integrated its…

Fastbase Becomes #1 Business Analytics Software, Analyzing an Incredible 1.33 Billion Website Visitors Weekly

Fastbase, the prominent web analytics leader, has surpassed Hubspot and Clearbit in the number of website visitors being analyzed. In just two years, Fastbase has achieved massive success with almost one million top brands using its software to identify important website visitor data. Fastbase's success has been propelled by its popular add-on to Google Analytics that can identify website visitors in real-time providing businesses with powerful insights into their website users' behavior. The Fastbase Webleads software…

Procurement Services Provider Chooses the Bridgeline Unbound Insights Product for Web Analytics Solution

Bridgeline Digital, Inc., a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that a procurement services provider has chosen Bridgeline Insights as their website analytics solution. The customer seeks to understand the website usage and behaviors of different audiences and will use the Insights product in conjunction with the products the Bridgeline Unbound Digital Experience Platform to power its new website launching in the coming weeks. Also Read: Bynder unveils…

Squirro Breaks Into Forrester’s List of Leading Augmented Intelligence-Based Analytics Platforms

Squirro has announced that it has been included in Forrester Research, Inc.’s “Master The Mechanics Of Analytics For Revenue Growth” report, published on 16 August 2018. The report examines common revenue-supporting objectives for B2B customer insights (CI) leaders supporting marketing and sales as well as “how-to” analytical techniques to drive these objectives. Squirro is a leading Augmented Intelligence solutions provider. At the time of this announcement, Dorian Selz, CEO and Co-founder of Squirro, said, “This report…

NICE and Mattersight Unite to Herald a New Era in Customer Analytics

NICE Announces Closing of Mattersight Acquisition to Bring Together Behavioral and Cloud Analytics Innovators to Provide Smarter Connections Between Customers and Organizations NICE has announced the completion of its acquisition of Mattersight Corporation. The finalization of this deal brings together the market’s leading behavioral analytics and cloud innovators, empowering organizations to provide exceptional customer experience through a deep understanding of the customer persona. For the first time, organizations can…

Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data

Research Shows Just 30% of Organisations Use Analytics to Improve Their Data Insight Experian has launched a new analytics solution in the UK to help organisations make fast, reliable decisions with deeper insight than ever before. Experian Ascend Analytics on Demand is an integrated data and analytics platform which offers cutting-edge insights to businesses of all sizes. The UK launch follows a successful introduction in North America. Ascend allows Experian’s clients to access a full range of Experian’s anonymised…

AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology

The Denver-Based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-Based Analytics Pros AdSwerve, a leading Google Marketing Platform Partner, announced it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the entire spectrum of the Google…