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Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…

NetBase Launches Cross-Channel Customer Experience Analytics

Social Analytics Leader Provides Out-of-the-Box Availability of Comprehensive Voice of the Customer Feedback for Actionable Business Insights NetBase, a global leader in enterprise social analytics, announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly…

Invoca Named a Strong Performer in AI-Fueled Speech Analytics Providers Report by Independent Research Firm

Invoca Earned a Differentiated Rating in the Real-Time Speech Analytics, Business Insights, and Product Roadmap Criteria Invoca, the call intelligence company, announced that Forrester Research identified the company as a strong performer in The Forrester New Wave: AI-Fueled Speech Analytics Solutions, Q2 2018 report. The report reveals that AI is broadening the number of non-traditional use cases for speech analytics, including marketing optimization, emotion or effort detection, or real-time conversation guidance.…

SAS Named As A Leader in AI-based Text Analytics By Independent Research Firm

SAS Earned Top Marks in the Forrester Report in Many Sub-Categories Finding insights in unstructured data befuddles many organizations, but overcoming the challenge is possible with next-generation analytics tools powered by artificial intelligence. SAS' best-in-class analytics help businesses uncover these opportunities, and SAS has been named a Leader in The Forrester Wave: AI-Based Text Analytics Platforms, Q2 2018. The report also noted SAS' "comprehensive" visual user interface. "Text analytics can…

Wrench.AI Launches Suite of Enterprise-Level Artificial Intelligence and Data Analytics Products

Technology Empowers Organizations with the Analytics and Data Insights They Need to Significantly Improve Marketing and Sales Initiatives, Driving Greater Efficiencies and Avoiding Disruption Wrench.AI , announced that its proprietary artificial intelligence platform has officially launched and is now open to enterprise and client-driven organizations world-wide. The launch comes on the heels of a tremendous response from the market during the pre-launch phase of the platform. With features uniquely designed with the B2B…

Sisense Eureka! Brought Together Hundreds of Analytics & AI Innovators to Discuss the Future of Business Intelligence

Sisense Also Announced a Virtual Data Scientist Bot That Allows Anyone in a Simple Drag and Drop to Run AI on Her/His Data Sisense, disrupting the BI market by simplifying business analytics for complex data, recently announced the successful conclusion of Eureka!, its sold-out, invitation-only, global client event in New York City June 12 through June 13, 2018. Eureka! was an impactful two-day event where hundreds of senior business leaders and analytics professionals came together to learn and share innovative best…

Datorama Launches Data Canvas — AI-supported Data Visualization for More Impactful Marketing Analytics

Ticketmaster, iProspect, Spark Foundry, Huge among early adopters Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualization capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have empowered marketers in similar ways to manage data integration,…

Adobe Named a Leader in Customer Analytics by Independent Research Firm

Adobe Received the Highest Scores Possible in the Product Vision, Product Roadmap, Performance and Partner Ecosystem Criteria Adobe announced it was recognized as a Leader in “The Forrester Wave: Customer Analytics Solutions, Q2 2018” report by Forrester Research, Inc. Adobe received the highest scores possible in the product vision, product roadmap, performance, partner ecosystem, action, customer analytics solution revenue and number of customers criteria. Adobe is one of three leaders in the report, based on evaluations…

Versium Surpasses 1 Billion Monthly Records Scored with its AI Predictive Targeting Engine

Expanding Proprietary LifeData to 1.5 Trillion Attributes Hones Targeting Predictability Versium, a market-leading predictive analytics company, announced a major milestone in the usage of the company's automated AI predictive targeting engine. Versium has eclipsed 1 Billion prospect records scored per month, helping companies significantly increase sales and marketing efficiencies by leveraging machine learning technologies. In addition, the company's proprietary LifeData warehouse that powers its AI engine now…

Two Worlds Converge: Predictive and AI Capabilities of 6sense + ZenIQ’s ABM and Sales Orchestration Smartplays

6sense Has Combined Its Core Strengths with the Last Critical Piece of the ABM Equation – Orchestration The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Because Forrester's evaluation was conducted before 6sense's recent acquisition of ZenIQ, Forrester states in the report: "6sense announced its acquisition of ZenIQ on April 11, 2018. This graphic does not reflect the positioning of the combined entity." So what does it mean for 6sense now that it is combined with ZenIQ?…

conDati Marketing Analytics Unveiled to Transform Digital Campaigns

Cloud-based Platform Combines Data Science and Machine Learning to Provide Predictive Analytics and Insights to Marketers and Improve Campaign Performance conDati has announced the first commercial release of conDati Marketing Analytics, a cloud-based platform that applies data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics integrates previously siloed data from multiple martech systems to deliver a single, unified data asset that…

Analytics Ventures Launches New AI Venture Dynam.AI

Dynam.AI Taps Time-Series Data to Create AI Models Tailored for Customers Analytics Ventures, a fund dedicated to creating and building venture companies that harness the power of artificial intelligence (AI), publicly recently unveiled Dynam.AI, a company focused on helping organizations of any size, stage or industry maximize the potential of AI. Over the course of 18 months, the Dynam.AI team has built a suite of AI algorithms and tools that can now be adopted by organizations worldwide seeking best-in-class, rapid…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

GoodData Unveils New UI Capabilities to Make Analytics Pervasive

With GoodData Spectrum, Businesses Can Leverage Data and Insights to Support the Complete Range of Business Decisions GoodData, the leader in embedded and distributed analytics, has launched GoodData Spectrum, a suite of user interface (UI) capabilities to deliver the right insights to line-of-business users to support a full gamut of decision-making, from transactional to strategic, all at their point of work. Spectrum fundamentally changes how analytics are used and adopted throughout the organization. Recommended…

Adobe Brings Accurate Attribution with Advertising Analytics

New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. This marks a unique integration in Adobe's marketing technology ecosystem that helps organizations to clearly understand the efficiency of their search advertising investment. This is done by combining offsite advertising tied to context intent…

Analytics Insight Announces ‘The 10 Most Valuable Business Intelligence Companies in 2018’

Business Intelligence Is One of the Key Pillars of New-Edge Information Ecosystem Analytics Insight Magazine, a brand of Stravium Intelligence and an influential platform for big data, analytics and insights has named 'The 10 Most Valuable Business Intelligence Companies in 2018' in its April-May issue. The issue features Altair as the Cover Story. Altair transforms design and decision-making by applying simulation, machine learning and optimization throughout product life cycles. The company's broad portfolio of…

ThoughtSpot Raises $145 Million To Boost Adoption of Search and AI-Driven Analytics

Hundreds of Global Enterprises, Including 3 of The Fortune 5, Leverage Thoughtspot’s Next-Generation Analytics Platform to Digitally Transform Their Businesses ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced it has successfully closed $145 million in Series D funding. The funding was oversubscribed with strong participation from both existing as well as new investors. Existing investors Lightspeed Ventures, Future Fund, Khosla Ventures, and General Catalyst participated, alongside…

AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace. With new Symphony segments, marketers and advertisers can improve their campaign efficacy by understanding consumers based on specific characteristics, interests, propensities and motivations that…

How App Science Will Lead to Better Predictive AI

Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the ability to see in the future, so to speak, or at the very least detect the general trends amongst their target audiences that will then inform the way companies advertise and reach out to consumers. Any system that relies on AI, however, is only as good as the data you give it. Needless…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…