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More Than 80% of People Have Purchased a Product or Service as a Result of Content Marketing, New Survey Finds

Most People (67%) Consider Content Marketing 'Useful and Valuable,' Which Is Why When They Interact with Content Published by a Company Online, They Are More Likely to Purchase Its Products or Services Content marketing significantly influences the decision to purchase a company's product or services, according to a new survey from Clutch, a B2B research, ratings, and reviews company. Eighty-two percent of people (82%) have purchased a product or service from a company as a result of consuming content published by a…

HubSpot to Launch Enterprise-Level Products and More at INBOUND 2018

Hubspot’s New Products and Capabilities Will Assist Growing Businesses of All Sizes HubSpot, the leading growth platform, has announced that it will be launching major upgrades to its Marketing Hub Enterprise product, new Sales Hub Enterprise Product, new Growth Suite Software bundles, new Service Hub Enterprises and Service Hub Starter products, new platform-wide video functionality and a lot more at INBOUND 2018. INBOUND is Hubspot's annual event and year-round media platform. Brian Halligan, co-founder, and CEO…

MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners

Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.…

Pegasystems Appoints Jeff Farley as Vice President of Global Sales Operations

Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, announced it has appointed Jeff Farley as vice president of global sales operations. Mr. Farley will lead the operational functions that support Pega's global sales team to help Pega meet its growth goals. With more than 30 years of experience in sales operations, strategic business partnerships, and finance, Mr. Farley most recently joins Pega from Red Hat where he was the global business finance leader for their…

Evergage Named ‘Best Customer Data Platform’ in MarTech Breakthrough Awards

While Traditional CDPs Serve as Systems of Record, Evergage Recognized for Also Being a System of Action Evergage, The 1-to-1 Platform company, announced it has been named "Best Customer Data Platform" in the inaugural MarTech Breakthrough Awards. The awards program – a new addition to the Tech Breakthrough Awards organization – recognizes the best companies and products in the fields of marketing, sales and ad technologies. More than 2,000 nominations were received from organizations all over the world. Judges –…

Digitas and 3|SHARE Launch “Adobe Center of Excellence”

Digitas, The Connected Marketing Agency, is combining our existing capabilities with 3|SHARE, a key Adobe solution partner, to create an Adobe Center of Excellence. The goal is to deepen Digitas' ability to help clients quickly build customer experiences that are whole and creatively connected—fast tracking their ROI on Adobe investments. The Center of Excellence will live within Digitas and be comprised of 200+ Adobe experts in strategy, design, technical development, data and media—working seamlessly across capabilities…

Interview with Maria Pergolino, Chief Marketing Officer, Anaplan

"We condense information from campaign performance, behavioral data, surveys and other research to build a comprehensive view of the customer landscape."Tell us about your role and how you got here? I’m CMO at Anaplan, and we’re pioneering the category of Connected Planning. Our platform connects people, data, and plans to enable real-time decision-making in today’s rapidly changing business environment which gives our customers a competitive advantage. I joined Anaplan following two remarkable experiences – being…

Online Grocery Farmdrop Taps Selligent Marketing Cloud to Drive Customer Engagement

Selligent Marketing Cloud, the B2C marketing automation company, announced online ethical grocery company, Farmdrop, as its latest client. The partnership will help to drive customer engagement for Farmdrop as well as support its exponential growth. Farmdrop is an online grocer distributing high-quality, fresh food and household products direct from local farmers, fishermen and food makers. The company uses proprietary technology to sell thousands of products from hundreds of independent producers to customers in the…

SkySync Raises Bar for Enterprise Content Migration Performance

Sets New Industry Milestones for Both Speed and Accuracy Continuing to ride growth momentum of companies migrating to the cloud, SkySync announced that its Enterprise Content Integration platform hit new performance records, significantly exceeding industry averages for both speed and accuracy. As part of a large-scale enterprise content migration initiative for a multi-national consumer packaged goods (CPG) enterprise, the SkySync platform performed file transfers at a rate of almost 60 terabytes per day from an existing…

KnowledgeLake Recruits Bob Fresneda to Lead Sales and Marketing Growth After Acquisition

KnowledgeLake welcomes Bob Fresneda as its Vice President of Sales and Marketing as a leader capable of driving additional revenue and opening new markets with his extensive global experience around capture and transaction processing. Fresneda's first goal at KnowledgeLake is to accelerate its growth in the transactional content management market for cloud technologies, leveraging his sales and marketing experience in the Microsoft ecosystem and beyond. He will help the organization to focus on key strengths in its…

Clear Software Announces Series A Funding Round

Plan to Scale Sales and Marketing Efforts Clear Software, the market leader in the simplification of business software, announced their Series A funding round. The round is being led by Collina Ventures with participation from The Knall/Cohen Group and Bill Oesterle, co-founder of Angie's List. Repeat investors include Charmides Capital, MK Capital, and Hyde Park Venture Partners. Clear provides a cloud-based automation platform that enables enterprises to streamline complex business processes across many software…

For the Second Time, Search Discovery Appears on the Inc. 5000

Search Discovery is No. 2351 on Inc. magazine's 37th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. Search Discovery, a leading provider of full-service business intelligence, analytics, and digital marketing solutions, began in 2004. The company works with Fortune 5,000 companies across a variety of industries and offers data solutions at every stage of data enablement. "It is a great honor to make the Inc. 5000 for two years in a row," said President Mike Gustafson.…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

Lucidworks Site Search Cloud App Goes International With Multiple Language Support

New Site Search Features Make Powerful AI/ML Accessible to the Global Enterprise Lucidworks, the leader in intelligent search and discovery, announces new features for their embeddable, easy-to-configure, out-of-the-box site search solution that runs anywhere, Lucidworks Site Search. Now with multiple language support tailorable to deployment regions, international teams using Site Search can deliver actionable intelligence faster than ever before. Site Search, an enterprise-grade application, now supports multiple…

Zeropark Introduces AI-Powered Ad Campaign Optimization

Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, announced that it has launched the addition of Smart eCPA to Zeropark, Codewise's ad exchange platform. Utilizing Artificial Intelligence, the new feature will allow Zeropark's users to automatically optimize their ad campaigns to a predefined eCPA goal. Zeropark provides thousands of performance…

Zype Wins Stevie Award for Excellence in Customer Service

Zype's Customer Success Department Recognized with Bronze International Business Award Zype, the video content management and distribution infrastructure company, was named the winner of a Bronze Stevie Award by the International Business Awards in the Customer Service Department of the Year category. "Customers are at the core of everything we do, so we are proud to receive this award for providing excellent customer service," said Ed Laczynski, CEO at Zype. "One of our strong differentiators as a company is the high…

Jornaya Joins Prestigious Inc. 5000 for Second Year in a Row

Inc. Magazine Unveils Its 37th Annual List of America's Fastest-Growing Private Companies For the second year, Jornaya joined the Inc. 5000—Inc. magazine's most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at independent small businesses, often considered the most dynamic segment of the American economy. Of the tens of thousands of companies that applied to the Inc. 5000, only a fraction have made the list more than once—only one in three have made the list…

TechBytes with Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM

Chris Zaloumis Senior Director, Enterprise Video Offerings, IBM Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM.Tell us about your role at IBM and the team and technology that you handle. I am the Senior Director of Enterprise Video Offerings at IBM, where I lead a team of product managers and strategic technology…

Interview with Mark Gorman, CEO, Matrix Solutions

"The ad industry should take the initiative of working to standardize data collection and usage and market this to the consumer as a whole to ensure a better understanding of created value."Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find technology and technology enabled companies that have good fundamentals, but where there is an opportunity to change the organization and reignite growth. As part of our strategy,…

Digital Marketing Leaders Summit Singapore 2018 – Less than 4 Weeks to Go

PR Newswire Is the Official News Release Distribution Partner of Digital Marketing Leaders Summit Singapore 2018 The Digital Marketing Leaders Summit 2018 is now under 4 weeks away, taking place on September 12 & 13, at the spectacular Marina Bay Sands! Over the past two years, this summit has experienced global success, in Sydney, Singapore and Boston. The 2018 Singapore summit will be returning with 25+ digital marketing leaders across industries. After attending this 2-day event, attendees will see what's…