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Boosting Brand Loyalty and Customer Experience for a German Logistics Company | Quantzig’s Social Media Analytics Engagement

A global data analytics and advisory firm, Quantzig, has announced the completion of their latest social media analytics engagement for a leading logistics player. During the course of this engagement, the analytics experts at Quantzig helped a leading logistics player based out of Germany to transform their business model and monitor the effectiveness of media investments and digital marketing campaigns. Quantzig's social media analytics solutions help businesses to analyze the effectiveness of company communications and…

Actian Launches New Partner Program That Maximizes Value for Partners Delivering Data and Analytics Solutions for the Cloud and On-Premise

Innovative Partner Program Sets the Bar by Aggressively Expanding Actian’s Global Channel Partner Ecosystem with a Compelling Array of New Features and Benefits Actian, the hybrid data management, analytics and integration company, announced the launch of its new global partner program, targeting resellers, value-added distributors and system integrators. Actian’s innovative solution portfolio includes the industry leading Avalanche cloud data warehouse that delivers up to a 20X performance advantage over competing…

iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry

Drawing from its rich experience in data-driven marketing and digital transformation solutions, iKala GCP.expert has invented a Cloud for Marketing (C4M) strategic structure. Utilizing its Big Data Lake solution, and with Google Cloud's powerful data analytics and AI technology at its core, iKala can help customers quickly implement four smart marketing strategies to efficiently complete their digital transformation, while increasing the revenue and value of the company brand. Trust the Data: Four E-Commerce Marketing Tips…

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

New Era of Business Intelligence Belongs to AI ML and Data Analytics

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. The combination of BI and Data Analytics is a massive force driving the transformation of all businesses today. Fact Check: As per an industry report, the global analytics of things market was USD 8.1 billion in 2018 and is expected to reach approximately USD 56.8 billion by 2025. AI ML and Predictive Analytics make this transformation sustainable with numerous advantages added to the…

Merkle Earns Google Cloud Marketing Analytics Partner Specialization

Merkle, a Specialized GCP Partner, Redesigns Data Integration Strategy for Clients Including Canon U.S.A. Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it has received Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program. Achievement of this Specialization demonstrates Merkle’s ability to help brands integrate data from disparate sources to enable data-driven, customized marketing. This includes collecting, transforming, analyzing, and…

TIBCO Spotfire X Recognized by SIIA as Best Business Intelligence Reporting & Analytics Solution

Comprehensive Analytics Platform Earns Prestigious Industry Recognition TIBCO Software Inc., a global leader in integration, API management, and analytics, won the Best Business Intelligence Reporting & Analytics Solution of 2019 for TIBCO Spotfire®, by the Software & Information Industry Association (SIIA) CODiE Awards. The prestigious CODiE Awards recognize companies producing the most innovative business technology products across the country, and around the world. The win adds to the Spotfire® solution's many…

Adoreboard Recognised as a 2019 Gartner ‘Cool Vendor ‘in Artificial Intelligence for Customer Analytics

Adoreboard, a pioneer in Emotion AI for measuring Human Experience (HX) across enterprises, has been designated by Gartner as a 2019 'Cool Vendor' in Artificial Intelligence for Customer Analytics. Adoreboard unites customer and employee experience through its Human Experience (HX) measurement platform Emotics. The system automatically links the emotional intensity expressed in any unstructured text with the themes that matter most to enable executives to prioritise decisions to drive better business outcomes.…

Tellius and Snowflake Partner to Deliver Cloud-Native Augmented Analytics at Scale

Tellius and Snowflake Customers Benefit from Modern AI-Powered Analytics Leveraging the Data Warehouse Built for the Cloud Tellius, a leading provider of AI-powered augmented analytics software, today announced a partnership with Snowflake, Inc, the data warehouse built for the cloud. Through the partnership, the Tellius Search and AI-Powered Analytics platform is certified to natively connect to the Snowflake data warehouse, allowing customers to discover insights at scale without worrying about analytics performance.…

Larsen & Toubro Infotech Eyes AI ML and Analytics Market with Lymbyc’s Acquisition

Acquisition to enhance Larsen & Toubro Infotech 's Mosaic platform with Deep Learning, NLP, and Visualization capabilities Larsen & Toubro Infotech Ltd., a global technology Consulting and Digital Solutions company, is acquiring Lymbyc. Lymbyc is a specialist AI, Machine Learning, and Advanced Analytics company. The acquisition further strengthens LTI’s fast-growing Digital and Analytics offerings. Larsen & Toubro Infotech will Compete in AI-Based Cloud Computing Market With growing dependence on data, global…

DTiQ Launches Enhanced Video Analytics Capabilities

Enables Restaurant and Retail Operators to Track, Maximize In-store Customer Engagement DTiQ announced Enhanced Video Analytics for customers in the restaurant and retail industries. With Enhanced Video Analytics, DTiQ clients will be able to monitor the customer experience across various real-time dimensions, including: customer count, traffic heatmapping, speed of service, combined video/audio analytics, POS station interaction analysis (counter, kiosk, drive-thru), customer abandonment, custom analytics and more.…

Dentsu Aegis Network Takes Majority Stake in Ugam, a Global Leader in Data and Analytics

Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business and business-to-consumer enterprises. Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of Dentsu Aegis Network. With more than 1,800 employees in India, the United States, and Australia, Ugam represents one of the largest transactions in Merkle’s history. Ugam’s comprehensive set of solutions are highly…

Tech Data Announces Solution Catalog and Accelerated Enablement for Analytics and IoT

Offering aggregates market-ready solutions, enabling partners to scale analytics and Internet of Things (IoT) applications Tech Data launched its new Analytics and IoT Solution Catalog, featuring over 30 market-ready, vetted solutions with proven outcomes for specific use cases in healthcare, industrial, retail, transportation and logistics, and smart cities—among other vertical markets. The Solution Catalog lowers partners’ barriers to entry and speeds their time to market by delivering proven solutions to fulfill their…

Kaltura Introduces Industry’s Most Advanced Video Analytics Platform To Drive Actionable Business Insights from Video Data

Kaltura Video Analytics provides its Enterprise and Education customers highest level of data granularity around viewing and engagement and content creation, as well as actionable insights Kaltura, the leading video technology provider, has announced the launch of new advanced video analytics for its video platform, serving Kaltura’s Enterprise and Education customers, with a focus on new viewing, engagement and creation dimensions with detailed dashboards with actionable insights on audience engagement. Analytics is a…

QBE North America Appoints Risa Ryan SVP to Help Drive Analytics Ecosystem

QBE North America, an Integrated Specialist Insurer, is pleased to announce that Risa Ryan has joined the company as SVP—Analytics to lead the development and delivery of analytic services. Based in QBE's New York office, Ryan will be responsible for further strengthening QBE's innovative analytics strategy for North America and cultivating a team to drive the use of state-of-the-art modeling and analysis methods to support business objectives. "Risa is a proven leader and talented insurance executive who is joining QBE…

What is the Current State of Email Marketing and Analytics?

Analysis of more than 10 billion global emails reveals when and how people engage with email Litmus, a leader in email marketing and analytics, today shared a report on the State of Email Engagement, based on the company's analysis of more than 10 billion emails sent globally across a range of industries. Despite shrinking attention spans, Litmus found that email reading time has increased 21 percent over the past three years. The report also revealed the best time of day to send an email and that a substantial…

Oracle Ushers in New Era of Analytics

Oracle Announces New Vision, New Experience and New Era of Augmented Analytics to Automate Insights Oracle unveiled a new, customer-centric vision for Oracle Analytics at the company's Analytics Summit.  With Oracle's industry-leading data platform and business applications, Oracle Analytics is uniquely positioned to marry data, analytics and applications, and address the needs of business users, analysts and IT.  Oracle Analytics empowers customers with industry-leading AI-powered self-service analytic capabilities for…

Experian Appoints Shri Santhanam as Executive Vice President and General Manager of Global Analytics and AI

Santhanam will lead Experian in helping clients succeed using ML, AI and advanced analytics Experian announced that Shri Santhanam will join the company as executive vice president and general manager of global analytics and AI. In this new position, Santhanam will help the already successful global decision analytics business advance forward by taking full advantage of the opportunities of big data analytics. Santhanam also will chair Experian's global analytics council, working closely with the regions to shape and drive…

Ksquare’s Google Analytics Connector 2.0 for Mulesoft 4.X Provides an Out-Of-The-Box Solution to Integrate Your Google Analytics Data…

Developed by Ksquare, the Google Analytics Connector for MuleSoft allows the user to design, build and integrate Google Analytics data with Mule Flows. The Google Analytics Connector enables your organization to have seamless integration of website analytic data with your enterprise applications to help with data decision making, advertising campaign evaluation, and more. The MuleSoft Google Analytics Connector comes out of the box with custom matrices layered on top of analytic data provided by Google. Easily design,…

Sisense Brings Power to the Builders With New Cloud-Native Linux Platform, Insights to Everyone With Predictive AI Technology

Innovations unveiled at Sisense Eureka! customer conference, kicking off today in New York with 1,000 industry experts Sisense, the world's leading modern platform for analytics builders, kicked off its second annual customer conference, Sisense Eureka!, with a series of product innovations designed to help developers, data scientists and business analysts simplify complex data and provide insights to everyone across a business. The first major announcement, Cloud-Native Sisense, is a new cloud-native Linux architecture…