Getty Images And Cortex Partner On Artificial Intelligence Platform For Creatives

Cortex Uses Artificial Intelligence to Analyze Large Sets of Data and Then Recommends the Best Getty Images Content Getty Images, a worldwide leader in visual communication, announced a partnership with Cortex, an artificial intelligence platform for creatives that recommends the best Getty Images content for social media campaigns. Cortex's artificial intelligence analyzes several years' worth of data from over 33,0000 brands to predict and recommend which color schemes, imagery, and keywords perform best on social…

Frost & Sullivan Names IBM A Leader In Customer Value Within Integrated Commerce Order Management Space

IBM Watson Commerce Order Management Helps Retailers Deliver Outstanding Customer Experience by Optimizing Order Management and Fulfillment Based on its recent analysis of the integrated commerce order management space, Frost & Sullivan recognizes IBM with the 2017 Global Customer Value Leadership Award for its order management solution, part of IBM's Watson Customer Engagement portfolio. "IBM Watson Commerce order management brings together capabilities, such as inventory visibility, distributed order…

Interview with Jay Baer, Founder, Convince & Convert

"Content and social work closely together, with social as an amplification engine that brings new viewers to content executions." Tell us about your professional journey as a tech entrepreneur. What inspired you to set up a digital marketing firm? I somewhat accidentally got involved in online marketing at the very beginning, way back in 1993. I was the spokesperson for a government agency and hated it. My friends from college had started the very first Internet company in Arizona, and I was looking to do ANYTHING…

New ContentSquare Integration With Adobe Analytics Cloud Unlocks Enhanced Revenue Attribution

AI-Based Solution Enables Everyone on the Digital Team to Measure Content Efficiency at an Elemental Level in Order to Improve Experience and Increase Revenue ContentSquare, a digital experience insights platform, announced an integration with Adobe Analytics Cloud, enabling customers to attribute revenue to their investments in user experience (UX) and in-page content. This new integration will allow Adobe customers to pinpoint the value of every content element on a web page, mobile and app screen - something that would…

The State Of Play With OTT Sports Streaming

The starting whistle has blown, the spectators are watching eagerly, and a major metaphorical match has just kicked off in the world of media. Battling it out are the biggest ‘Over The Top’ (OTT) media streaming services, and sat on the sidelines, plugged into the wall and gathering dust, is cable TV. The prize at stake? The attention and subscriptions of millions of viewers, all tuning in to watch live coverage of sports. With OTT sports streaming already racing ahead as an area of growth, it’s time to take a look at…

TechBytes with Patrick Welch, President and COO, Bigtincan

Patrick Welch President and COO, Bigtincan Sales Enablement is a sector of the martech universe that grown by leaps and bounds in the last few years. Bigtincan recently unveiled Bigtincan Hub, an AI-driven Sales Enablement Automation Platform. We spoke to Patrick Welch, President and COO, Bigtincan to understand how their product helps users achieve better ROI. Tell us about your role and how you got here? What inspired you to be a part of a sales enablement company and Bigtincan specifically? As the…

Blis Explores the Meaning of A “Conscious Consumer” in a New Report

In Their Latest Study, Blis Examines Consumer Research Married with Their Own Location-Based Data to Construct a New Framework for Conscious Consumer The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path. In their recent report, Blis, a leading provider of advanced location data technology, has unvieled a …

AI-Powered Personalization Drives Great Customer Experience

Kevin Bobowski Said That Personalization Technologies and Data Allow BrightEdge to Segment Customers into More Targeted Groups and Provide Them More Accurate Information 60 percent of marketers surveyed said they are likely to incorporate AI into their content marketing strategy –– up 17 points from last year’s 43 percent. The greatest reported benefit of AI is aiding marketers in a better understanding of the customer and driving productivity/ time savings. The greatest deterrents to AI-adoption are confusion on…

Accent Launches New CRM Supercharger That Enhances CRMs With AI

CRM Supercharger Extends Sales Enablement with Guided Selling and Sales Performance Capabilities Accent, the technology leader in sales enablement, announced the release of its new Accent CRM Supercharger application. The software improves sales team productivity by applying intelligent data analytics to sales and buyer engagement data. The software works within CRM helping sales reps and teams get a better visual picture of sales situations, focus on the right opportunities and get recommendations on next steps. CRM…

Why Will RCS Messaging Be More Effective Than Apps

Businesses across industries are always looking for new ways to effectively communicate and engage with customers via a mobile device. Over the last few years, many businesses relied on their own branded app as a way to conduct this type of communication with customers. However, there is recent evidence that a growing number of consumers are beginning to eliminate apps from their phones, with fewer app downloads and lower app engagement. According to an article in PC World, app downloads decreased more than 20% last year,…

InMoment Unites Two Essentials for Dominating the Experience Economy in The CX Intelligence Cloud™

New Platform Provides A Modernized Feedback Environment To Enrich Data And The Customer Experience, Including Beautiful And Engaging Surveys, Video, Voice, And More InMoment announced the immediate availability of the next evolution of its technology platform—the CX Intelligence Cloud™—arming the world’s largest and most successful brands with creative self-service to effectively manage what, where, and when they engage customers in feedback, as well as advanced data science to better understand and deliver customized…

Five DIY Activities to Become a B2B Content Rockstar

In Our Primer On Mastering B2B Content Marketing, We Outline Time-Tested and Verified Strategies To Drive Traffic To Your Website. If the content is king, then the intent driving that content is the ‘king maker’. In 2018, content marketing strategies are directed at customers who are not only willing to purchase but also influence others in the community to drive actions via recommendations, reactions, promotions, and contribute UGC (User-Generated Content). Fact-Checking Content Marketing Trends According to the B2B…

Beating the Big Guys Is All About Brand Loyalty

There’s an imbalance in the sales and marketing industry today between small business and the industry giants of the world. With deeper pockets, wider budgets, and seemingly limitless tools at their fingertips, competing against the “big guys” can seem like an insurmountable task. But it doesn't have to be this way. With the right solutions and customer insights, smaller businesses can be just as competitive at winning over their customers. Regardless of the size of your business, the most effective way to drive customer…

Insightly Adds Enterprise-Grade CRM Dashboards and Insight Cards

Mid-Sized Businesses Seeking Alternatives to Underutilized, Costly, Legacy CRMs, Can Now Make Better Business Decisions Based on Real Insights Insightly, the CRM for building lifelong customer relationships, has released new dashboards and Insight Cards that allow companies to visualize their operational and customer data directly within Insightly CRM. For most midsized companies, the CRM is their primary system of record and therefore a natural place in which to capture, visualize and share data. Read More: S4M…

Sephora Selects Salesforce to Power Digital Shopping Experiences in Europe

With Salesforce, the Retail Cosmetics Giant Will Be Able to Roll out New Products and Services Faster and Keep up with Fast-Changing Consumer Expectations Salesforce, the global leader in CRM, announced that Sephora — a global leader in retail cosmetics — is deploying Salesforce Commerce Cloud and Service Cloud in Europe to accelerate growth and deliver more personalized, intelligent shopping journeys—on any channel and any device. Sephora is one of the world's most loved beauty communities, offering a unique…

[24]7.ai Removes Time, Cost and Risk Barriers to Chatbot Deployment

Industry-First Fixed Price Offer Empowers Companies to Deploy an Enterprise-Ready AI Virtual Agent in Just 60 Days 7.ai, a global leader in intent-driven customer experience solutions, announced the industry's first ever fixed price offer that empowers large companies to deploy enterprise-ready chatbots in just 60 days. Now, large companies in any industry can provide better customer service while saving money, whether their customers engage with them via voice or digital channels. The offer eliminates barriers to AI and…

Seismic Wins Gold For Sales & Customer Service At The 2018 Stevie Awards

The Stevie Awards are the World's Top Honors for Customer Service, Contact Center, Business Development and Sales Professionals Seismic, the leading global sales and marketing enablement solution, has announced that they have been presented with the Gold Stevie® Award in the Sales Enablement – New Version category at the 12th annual Stevie Awards for Sales & Customer Service. Read More: Fireside Chat with Shawn Schwegman At the time of this announcement, Doug Winter, Seismic co-founder and CEO, said,…

Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem

Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), a leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company's existing partner ecosystem platform. These integration partnership announcements were made live from the world's largest mobile technology event, alongside existing partners including Appsflyer, global leader in…

Customer Data Is the Next Competitive Battleground Shaping the Future of Digital Marketing

Customer Data Is the Next Competitive Battleground: 5 Trends Shaping the Future of Digital Marketing As the world grows more digitally savvy, brands must leverage technology across devices and channels to build more direct, intimate relationships with their customers. Gathering and activating customer data is the key to unlocking these successful consumer experiences, but not all brands are seizing the opportunity. Here are five data-driven trends that will shape the future — and expose the widening gap between companies…

Pegasystems and Idio Join Forces for AI-Driven B2B Content Intelligence

The Latest Pegasystem Partnership Brings Together Unified Customer Engagement and Content Intelligence; Clients to Close More Deals with More Effective and Relevant B2B Content Intelligence Pegasystems, a leader in Customer Engagement Software, and Idio, a demand orchestration platform for B2B Marketing, announced a strategic partnership that will enable B2B organizations to present the most relevant content that accelerates customer buying journeys. By combining the power of Pega’s AI-driven real-time customer…