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If You Want to Survive, Build an ROI-Focused Sales and Marketing Team Now

Downturns happen. We saw them in 2000 and 2008. Granted, this one is a little more interesting and there’s no question restarting the economy will be bumpy, but the return on investment (ROI) is a measurement that always sells. Gone are the days where sales are driven by gut feel or “nice to have.” If you want to restart strong, focus your Sales and Marketing efforts on ROI.   Strong Benefits Matter, Weak Ones Don’t Technically, there are four ways to realize benefits, from first-order (cutting a cost now) to fourth-order…

Businesses Rejoice: Brainito Delivers DIY Marketing Strategies, Driving Results and Boosting ROIs

The newly launched marketing firm seeks to solve business owners’ biggest marketing headaches by arming them with proven, easy-to-employ DIY marketing strategies Brainito, an exciting collective of entrepreneurs who deliver winning marketing solutions to businesses across the globe, recently opened its virtual doors for business. The solution-driven firm’s mission is to arm businesses with the tools needed to help them see prolific marketing results by solving customers’ biggest problems. Brainito’s suite of services and…

Microsoft Family Safety App Rolls out iOS and Android Preview Versions

Technology is making life easy for everyone, as social distancing monitoring norms tighten for good. From various apps to track mobility to linking your mobile banking apps for essential goods ordering, technology at your fingertips encourages quarantine is followed strictly. In a major step toward boosting social distancing norms and personal healthcare, Microsoft has officially launched the preview versions of its Family Safety App on Android and iOS. For the preview link, click here. Microsoft had announced its…

Doxim Offers the Best of Both Worlds: A Customer Communications Business Continuity Solution with Immediate ROI

Business continuity solution will allow organizations to reduce operational risk and avoid revenue disruption and regulatory penalties while realizing immediate value Doxim, the leading customer communications and engagement technology provider serving financial and regulated markets, today announced the availability of its Customer Communications Business Continuity Solution, Doxim BCS. An on-demand overview of the solution was made available online for interested parties to review. Doxim BCS has been designed to enable…

PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

Friendable Completes Beta Testing and Prepares for iOS and Android Fan Pass App Application Submissions

Link to Promotional Video Below Provides Sneak Peak at App Features and Design Friendable, Inc. a mobile-focused technology and marketing company, connecting and engaging users through two distinctly branded applications, today announced its completed beta testing of version 1.0 of the Fan Pass mobile applications. The Company’s target release date of May 5, 2020, has now arrived and with internal testing complete, Friendable believes the mobile applications will soon be available for download on the Apple and Google Play…

MediaTek to Enable Cutting-edge AV1 Video Codec Technology on Android Smartphones

MediaTek Dimensity 1000: World's first hardware AV1 video decoder for smartphones MediaTek has announced it will enable YouTube video streams using the cutting-edge AV1 video codec on the MediaTek Dimensity 1000 5G SoC. The MediaTek Dimensity 1000 is the world's first smartphone SoC to integrate an AV1 hardware video decoder, enabling it to play back AV1 video streams up to 4K resolution at 60 fps. With its improved compression efficiency, AV1 gives users incredible visual quality and smoother video experiences, while…

Personalized Commerce Drives Higher ROI for Retailers According to Kibo Study

Fourth annual survey reveals half of retailers that personalize across the entire customer lifecycle earn 300% ROI or more Kibo announced the results of their fourth annual Personalization Study, which compared multichannel personalization return on investment across shopping and marketing customer touchpoints. The survey found that brands that offer “personalized commerce” are more likely to achieve the highest ROI. These retailers are also in the best position to quickly pivot the business to meet changing customer…

AirDroid Business Introduces Geofencing Solution to Enhance Efficiency and Device Security for Businesses

Mobile device management solution improves remote capabilities through location-based technology and virtual fencing zones Sand Studio, a mobile device management (MDM) solution provider, today announced AirDroid Business Geofencing, a location-based solution for businesses to monitor and track device location, automate tasks and receive notification alerts all in one place. With Geofencing, organizations that have vehicles, personnel or valuable assets in the field can use tracking data and workflows to enhance security…

A Bright Future for Finance — Tipalti Generates 597% More Leads with Hushly, Achieves ROI of 400%

Hushly, the leading content engagement & lead conversion platform powered by AI, announced a case study with Tipalti. “We were looking to drive conversions and capture additional quality leads,” said Brett Greenbaum, Senior Inbound Marketing Manager at Tipalti. “Especially those earlier in the funnel not necessarily ready for a demo of our product.” Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus Customer Highlights:…

Verimatrix and Broadcom Join Forces to Support Rapid Android TV Deployment with 4K/UHD Compliance

Pre-integrated Solution Reduces Time and Complexity for Set-Top Box Vendors and Video Service Providers Transitioning to Android TV Verimatrix, formerly known as Inside Secure, a global provider of innovative, customer-friendly cybersecurity solutions that protect content, devices, software and applications, and Broadcom announced a new collaboration to streamline Android TV set-top box (STB) deployments. By pre-integrating components of the Verimatrix Video Content Authority System (VCAS™) with Broadcom’s Android TV…

Zuant Delivers Universal Access to Mobile Lead Capture with Release of Android Version

Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices; the goal for creating the Android version is to provide universal access to the platform Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices. The Android platform currently powers 2.5 billion devices worldwide. The goal for creating the Android version is to provide universal access to the…

Marketers Faced With A Content Conundrum Lose Sight Of ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

Blaze Verify Partners With Stream to Improve Email Deliverability and ROI

Leading email verification solution Blaze Verify partnered with game-changing API feed and chat builder Stream to bring affordable and easy-to-use email verification solutions to the users of their open-source application, Combase. The partnership enables Stream's Combase users to improve ROI from email marketing campaigns and deliverability altogether. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations Email verification is an essential step in any email marketing…

Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive ROI

Zuant understands the pain of leads that die from neglect after an event.  To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up. This seamless lead flow process ensures leads are followed up quickly and nurtured through to close. “In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim…

Rakuten Ready ROI Study Reveals The Fastest And Most Profitable QSR Order Channel

Rakuten Ready, the mobile Order for Pickup technology leader defining the future with solutions that deliver a superior in-store experience, unveiled their inaugural Rakuten Ready 2020 ROI Study to understand how and why to shift the order mix to Order for Pickup, and why utilizing the right technology will improve both profitability and the customer experience. Secret shoppers visited Burger King, Chick-fil-A, McDonald's and Taco Bell locations in 30 cities to place in-person orders. The Rakuten Ready ROI Study showed…

Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

Esper.io Announces $7.6 million Series A to Offer Full Stack Development and Management Platform for Dedicated Android Edge Devices

Madrona Venture Group leads round Supporting First DevOps platform for Orchestrating Android Smart Devices Esper.io announced the closing of their Series A funding round led by Madrona Venture Group with participation from all existing seed investors including Root Ventures, Ubiquity Ventures, Haystack Ventures, and Pathbreaker Ventures. “Esper’s team brings years of the platform, mobile, retail and customer experience at Amazon, Samsung, and Microsoft to this problem and their platform provides a clean end-to-end…

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

Zuant, the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Since then, Zuant’s client base has grown to more than 575 clients. The company added 36 new clients since January 2019, 10 of which joined in January 2020. Current clients include 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others. According to a recent article by Inkwell Global Marketing, the average budget…

Research Finds Companies Using Impact’s Partnership Cloud See Three Year ROI Of 314%

A study conducted by an independent research firm confirms that Impact’s Partnership Automation software brings growth, efficiency, cost-savings and an increased ROI Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting that discovered organizations that deploy Impact’s Partnership Cloud experience an ROI of 314 percent with payback in under six months. Furthermore, the study, titled “The Total Economic Impact™ of Impact’s Partnership Cloud,” found that…