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New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues

Conviva's Quarterly State of Streaming Report for Q1 2020 Details Streaming Quality Challenges and Which Sports Teams are Winning with Social Video Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space. Content Anytime, On Any Device Streaming consumption…

Roku Unveils OneView Ad Platform

Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S. Roku, Inc. unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming platform in the US to manage advertising — across OTT, desktop and mobile campaigns — that reaches an estimated four in five homes in the U.S. As consumers move to TV streaming, advertisers are seeking a toolset to scale their OTT advertising. Marketers want self-serve capabilities to…

Roku Arrives in Brazil

Roku TV Launches in Brazil in Partnership With AOC; Globoplay Channel Debuts on the Roku Platform Roku, Inc., the No. 1 TV streaming platform in the United States, announced its arrival in Brazil, bringing affordable streaming to consumers in the country. “I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world” “I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world,” said Anthony Wood, Founder and CEO of Roku. “With the arrival of Roku, consumers in…

Roku TV Momentum Grows with New Licensee Brands

15 Global Brands to Make Roku TV Models in North America and Europe in 2020 Roku, Inc. announced that 15 TV brands will launch Roku TV™ models in Canada, Mexico, the United States and the United Kingdom in 2020, providing consumers with a premium smart TV experience at an affordable price. Roku TV brands in 2020 include ATVIO, Element, Hisense, Hitachi, InFocus, JVC, Magnavox, onn., Philips, Polaroid, RCA, Sanyo, TCL and Westinghouse. Roku TV now on 15 brands including ATVIO, Element, Hisense, Hitachi, InFocus, JVC,…

Roku Announces “Roku TV Ready” Program; Denon and TCL North America to Launch First Products

New Home Entertainment Program Enables Third-Party Consumer Electronics Products to Work Seamlessly with Roku TV models Giving Consumers Incredible Ease of Use Roku, Inc. announced Roku TV™ Ready, a new program that allows consumer electronics companies to partner with Roku to help their products work seamlessly with Roku TV for an incredible home entertainment experience. The first partners under the program are TCL North America and Sound United, parent company to Denon, Polk Audio, Marantz, Definitive Technology and…

Walmart and Roku Launch New Atvio Roku TV Lineup in Mexico

New 32, 50 and 55 inch models available exclusively at Walmart stores in Mexico starting at $3,499 pesos Walmart and Roku, Inc. announced the launch of the new Atvio Roku TV lineup of smart TVs, exclusively available in Walmart stores in Mexico. Atvio Roku TVs will offer consumers a smart TV experience that is easy to use so they can enjoy streaming entertainment at an affordable price. Atvio Roku TV models will be available in the upcoming weeks and will include a 32 inch HD screen, and a 50 and 55 inch UHD screen,…

Roku Completes dataxu Acquisition

Roku, Inc. announced that it has completed its acquisition of dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. “This acquisition reinforces our already strong position in the OTT ad space” Announced on Oct. 22, the acquisition of dataxu provides Roku with a DSP, device graph technology, and analytics platform and is expected to accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. Marketing Technology News: Astute Business Solutions Appoints…

Roku to Acquire dataxu to Strengthen Industry-Leading OTT Advertising Platform

Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. dataxu provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. dataxu utilizes advanced TV and OTT media planning tools, a proprietary device graph, and data science to help marketers optimize for business outcomes across TV, OTT, desktop and…

NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution

NinthDecimal, the leading omni-channel marketing platform, announced that it has joined Roku Measurement Partner Program as an offline attribution measurement partner. As a member of Roku’s Measurement Partner Program, NinthDecimal’s offline attribution solution, Location Conversion Indexâ (LCIâ), will help brands evaluate the effectiveness of OTT (over-the-top) and Connected TV advertising campaigns on the Roku® platform. Through the partnership Roku advertisers are able to quantify the impact their OTT ad spend has on…

Roku Introduces New Analytics and Planning Tools for OTT Advertisers

ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand’s linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform. “By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a…

Roku Devices Can Now Interact with Amazon Alexa

Roku, Inc. announced that Roku devices are now compatible with Amazon Alexa-enabled devices through the new Roku skill for Alexa. Roku streaming player and Roku TV owners in the US can now control their Roku devices using Alexa. The new voice control compatibility further expands the flexibility and choice for how consumers control their Roku devices and get to their entertainment quickly. “Consumers often have multiple voice ecosystems in their homes. By allowing our customers to choose Alexa, in addition to Roku voice…

Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the…

Roku Introduces Audience Marketplace for OTT Ad Sellers and Buyers

Publishers Can Leverage Roku Data and Tools to Deliver Targeted OTT Advertising Roku, Inc. introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform to advertisers. Roku has extensive insights into its millions of OTT streamers, and offers the ability to precisely target specific…

Swrve Adds Roku to Its Suite of Streaming Video OTT Platforms

Streaming Video-on-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue and Retention Across Mobile, Web and Apple tvOS, Android TV, Amazon Fire TV, and Roku Apps Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused…

Roku Introduces New Ad Insights Suite to Better Quantify OTT Advertising Results

Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement Roku, Inc announced further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyze the engagement of TV audiences as they rapidly shift their viewing towards streaming. The insights are derived from Roku’s…

LiveXLive and PodcastOne Team with Adam Carolla to Combine Stand-Up Comedy with Musical Performances in Live Streamed Video Podcast

Airing as Part of "Adam Carolla Is Unprepared" Stand-up Comedy Tour, Event Showcases New 'Music Meets Comedy' Franchise for LivexLive and PodcastOne LiveXLive Media, Inc. , a global digital media company focused on live entertainment, and PodcastOne, a leading subscription and advertiser-supported podcast network, announced today a first-of-its-kind live streamed and video podcast format combining stand-up comedy with musical performances in collaboration with Adam Carolla -- a Guiness World Record holder for "most…

VUniverse App: Channel Guide for the Streaming Universe Now Available for Early Access

Platform makes recommendations for viewers based on their personal tastes, providing suggestions for content available on Netflix, Hulu, Disney+, Amazon Prime Video, HBO and more VUniverse, a personalized movie and show recommendation platform that enables users to browse their streaming services in one app, released early access to its streaming service companion, simplifying the way viewers find content from popular services such as Netflix, Hulu, Disney+, Amazon Prime Video, HBO, and AppleTV+. Designed as a…

Cinedigm Expands US Distribution Via Launch of CONtv, Dove Channel, Comedy Dynamics & Docurama on Amazon’s IMDb TV

Further expands the rapid growth and reach of Cinedigm’s ad-supported, linear streaming business Cinedigm announced today that IMDb TV is now offering Cinedigm’s free ad-supported linear channels CONtv, Dove Channel, Comedy Dynamics and Docurama. The launch of these four channels on Amazon’s IMDb TV further extends the reach and distribution of Cinedigm’s ad-supported business. Cinedigm continues to make good on its commitment to bring the Company’s diverse and eclectic portfolio of channels to as many consumers as…

67% of US Broadband Households Own and Use at Least One Internet-Connected Video Device

Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm's Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…