Banner Before Header

ListenFirst Wins 2019 MarTech Breakthrough Award for Best Social Media Monitoring Software

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World ListenFirst, the most comprehensive social media analytics solution for the enterprise, announced that it has been selected as the winner of the "Best Social Media Monitoring Software" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. This year's program…

Actifio GO Expands to Copy Data Management-as-a-Service Offering Now Available on Google Cloud Platform Marketplace

One of the First SaaS Offerings to Perform Backup, DR, Database Cloning for Both On-Premises & Multi-Cloud Workloads on Google Cloud Platform Actifio, a pioneer of multi-cloud copy data management software, announced the expansion of its Actifio GO offering to full Copy Data Management-as-a-Service on Google Cloud Platform (GCP) Marketplace. Actifio GO for GCP is a Software-a-a-Service (SaaS) offering, first announced in April as a backup-as-a-service offering. Now, it enables enterprises to consume backup, disaster…

Fraud Evasion Must Start with Data Sources

Consumer data is ubiquitous in Advertising today; its role made only more vital by the digital landscape. The more we know about our potential customers, who they are, how they feel, what they think and what information they seek, the better we can engage with them. The power of data though, is directly proportional to the truth it captures. If data does not capture true insights, the campaign that follows will be misguided. For many, this has driven interest in first-party data, with an emphasis on capturing proprietary…

FocusVision Announces New Chief Product and Technology Officer Henry Harbury

Seasoned technology veteran to lead innovation on industry-leading insights technology FocusVision, the leading provider of comprehensive survey and customer insights software solutions that enables brands to understand their customers’ truth, announced that Henry Harbury, Ph.D., has joined the company as Chief Product and Technology Officer. Harbury will drive strategic, cross-company product and technology innovation designed to advance the Company’s flagship insights solutions. Marketing Technology News: TA Digital…

SAP Kicks Off First SAP.iO Foundry in Asia

SAP SE announced the launch of the first SAP.iO Foundry in Asia: SAP.iO Foundry Tokyo. Over the next 12 weeks, SAP.iO Foundry Tokyo will accelerate five business-to-business (B2B) Japanese technology startups, providing them access to curated mentorship, exposure to SAP® technology and application programmable interfaces (APIs), and opportunities to collaborate with SAP customers. Unique to SAP.iO Foundry Tokyo, the cohort also will have access to the newly opened SAP Leonardo Experience Center and Inspired.Lab. "We see…

Talend Appoints Lauren Vaccarello as Chief Marketing Officer

Award-winning SaaS Marketing Executive to Help Fuel Continued Cloud Business Growth Talend, a global leader in cloud data integration and data integrity, announced it has appointed Lauren Vaccarello, former vice president of marketing at Box, as chief marketing officer. Vaccarello brings significant SaaS-industry marketing experience to Talend and has a lengthy track record of accelerating revenue growth at some of Silicon Valley’s fastest-growing SaaS companies through modern digital marketing, branding, and demand…

Edge Delta Raises a $3.0 Million Seed Round to Bring Federated Learning to Enterprise Devops and Security Teams

Edge Delta, a Seattle-based analytics startup leveraging federated learning in DevOps and Security, raised a $3.0 million seed round led by MaC Venture Capital and Amity Ventures. Edge Delta has developed a federated learning platform that allows enterprises to use a distributed analytics approach to identify and remediate potential DevOps and Security incidents. This approach allows for better accuracy, speed and higher levels of security and privacy than previously possible…

Dream It, Build It – RainFocus Revolutionized Event Design With the Release of Workflow Builder

RainFocus, the leading Event Marketing Platform, announced the release of its game-changing Workflow Builder. The ability to automate event processes is essential to event teams. They're searching for new ways to efficiently and intelligently assist their attendees in registration and drive them to value. The new RainFocus Workflow Builder delivers this technology to the event industry. The RainFocus Workflow Builder fundamentally changes how event teams plan, build, and deliver event experiences. Teams can now…

M1 Selects Pareteum Experience Cloud to Power Pan-Asian Mobility Services

Pareteum Platform to Underpin Leading Singaporean Operator's Regional Hub for Iot, Enterprise and Consumer Services Pareteum Corporation, the rapidly growing cloud communications platform company, announced that it has been selected by leading Singaporean mobile operator M1 Limited (M1) to power the expansion of mobility services across the Asia-Pacific region. M1, which is owned by Keppel Corporation and Singapore Press Holdings, will deploy Pareteum Experience Cloud™ to enable its partner brands to launch mobility…

Oracle Named a Leader in Vendor-Managed Enterprise Business Intelligence by Independent Research Firm

Oracle Analytics Cloud Receives Among the Highest Scores in the Strategy Category and Attains Highest Possible Scores in the Commercial Model, Delivery Model, Execution Roadmap, and Product Vision Criteria Oracle has been named a leader in The Forrester Wave™: Enterprise Platforms (Vendor-Managed), Q3 2019 report, encouraging businesses to "trust like you've been trusting Oracle's database and applications for decades." Oracle believes that this report validates its strategy to deliver a world-class enterprise analytics…

Pricefx Makes Rapid Strides Amidst Growing Demand for a True Cloud-Native Pricing Platform

Company inked 12 new customers in Q2 across retail, CPG, energy, manufacturing and technology industries Pricefx, the global leader in cloud pricing software, announced another quarter of spectacular growth during its fiscal second quarter ending June 30. The company delivered 134% year-over-year revenue growth, with annual recurring revenue (ARR) increasing by 90%. The impressive numbers validate the acceptance of Pricefx’s leading price optimization and management platform by global enterprises. The company signed 12…

Stefanini Offers Tailored Cloud Infrastructure for Better Adoption

The Company Aims to Accelerate Processes and Support Its Customers on the Digital Cloud Transformation Journey The cloud market is booming. According to the International Data Corporation (IDC), worldwide spending on public cloud services and infrastructure is forecast to reach $210 billion in 2019, an increase of 23.8% year-to-year. Gartner estimates the worldwide public cloud services market will grow 17.3% in 2019 to $206.2 billion, up from $175.8 billion in 2018. The fastest-growing segment of the market is cloud system…

TechBytes with Parth Mukherjee, Head of Product Marketing at Chorus.ai

Tell us about your role and the team/technology at Chorus.ai Chorus.ai is the leading Conversation Intelligence Platform which identifies and helps teams replicate the performance of top-performing reps by analyzing their Sales meetings. These insights serve as the foundation of an effective coaching strategy for Sales and customer success teams and provide insight into the voice-of-the-customer across the entire organization. Chorus.ai’s advanced Speech Recognition, Natural Language Processing (NLP) and AI technology…

AdRoll Group Posts Double Digit Growth, Fueled by New PaaS, Data and Licensing Revenue

Slate of Senior-Level Hires and Expanded US Presence Positions Company to Drive Further Growth in Its Data-Driven Marketing and Advertising Business AdRoll Group, a leading marketing technology as a service company, announced the company achieved 16 percent revenue growth in the second quarter of 2019, and that it expects growth to continue to accelerate in the second half of this year. The company’s profit has grown by 300 percent year-over-year, and headcount is forecasted to grow 35 percent over the next twelve months…

Pricefx Delivers Best Performance to Date, More Than Doubling Q2 Year-Over-Year Growth

Company inked 12 new customers in Q2 across retail, CPG, energy, manufacturing and technology industries Pricefx, the global leader in cloud pricing software, announced another quarter of spectacular growth during its fiscal second quarter ending June 30. The company delivered 134% year-over-year revenue growth, with annual recurring revenue (ARR) increasing by 90%. The impressive numbers validate the acceptance of Pricefx’s leading price optimization and management platform by global enterprises. The company signed 12…

OneLogin Appoints Rick Barr as Chief Operating Officer

Barr Brings Global Business Strategy and Customer Enablement Expertise to Identity and Access Leader from Snowflake, DocuSign and Jupiter Networks OneLogin, the leader in Unified Access Management, announced that Rick Barr will join the company as its first-ever chief operating officer. Rick has a long track record of success in executive roles at leading technology companies like Sun Microsystems, Oracle, Juniper, DocuSign, and most recently Snowflake Computing where he built and managed teams focused on customer…

Nuxeo Recognized as a “Strong Performer” in ECM Content Platforms by Independent Research Firm

Analyst Firm Cites Nuxeo for Scalability & Open Source Approach to Content Management Nuxeo, a leading cloud-native Content Services Platform (CSP) provider, announced the company has been recognized as a “Strong Performer” in The Forrester Wave™: ECM Content Platforms, Q3 2019, an evaluation of top enterprise content management (ECM) platform vendors by Forrester Research Inc., a leading global research and advisory firm. The Forrester Wave™: ECM Content Platforms, Q3 2019 report assesses the state of the ECM…

MindTickle Raises $40 Million in Series C Funding to Accelerate Customer-Facing Capabilities of Global Organizations

Norwest Venture Partners invests in leader transforming sales enablement and readiness MindTickle, the leader in Sales Readiness technology, announced that it has secured $40 million in Series C funding. New investor Norwest Venture Partners led the round with participation from all existing investors including Accel Partners, Canaan, NewView Capital, a spinout of New Enterprise Associates, and Qualcomm Ventures LLC. In addition, Scott Beechuk, partner at Norwest Venture Partners and former Senior Vice President of Product…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

Joveo Strengthens Leadership Team With the Appointment of Vice President of Engineering

Joveo, the leader in programmatic recruitment technology, announced that Prajakt Deshpande has joined the company as Vice President of Engineering. His responsibilities include leading the continued innovation of Joveo products and technology, as well as optimizing the operational efficiency of the Joveo engineering teams. "Prajakt is a proven leader with a history of building great teams, technology, and culture to deliver exceptional results," said Jahangir Mohammed, CTO and Head of Product…