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Informatica Announces Industry’s First AI-Powered, Cloud-Native Solution for Reference Data Management

Microservices-Based Reference 360 Solution Automates and Simplifies Master Data Initiatives With AI-Powered Insights at Scale Informatica World 2019 in Las Vegas, Informatica, the enterprise cloud data management leader, announced the industry's first microservices-based 360 solution for reference data management. Informatica MDM Reference 360 provides the trusted, accurate, and complete reference data that enterprises need for their digital transformation initiatives, including customer experience programs, marketing and…

MarTech Interview with Glenn Shoosmith, Chief Architect and Founder, JRNI

"It’s also important not to get to caught up in the hype around AI. Like anything, the wrong use devalues the right use and AI is certainly being overused right now." Tell us about your role and journey into marketing technology. What inspired you to launch JRNI? In 2008, I started working with some of the world’s largest banks, including Bank of America and Merrill Lynch and during my “out of office” time, I enjoyed playing squash. Trying to find a court near my London residence, I found it virtually impossible to find…

Latest Version of the Appian Platform Increases Speed and Impact of Low-code Development

No-Code “Connected Systems,” Simplified Design, and Worry-Free Deployment Appian announced the newest version of the low-code Appian Platform, which increases the speed and business impact of low-code development. The release fulfills Appian’s “Connected Systems” vision for no-code integration across a host of popular enterprise systems and services. The release extends Appian’s commitment to simplicity through visual query design of business data sources and intuitive controls to easily display that data in a grid. The new…

Vyond Announces End of Beta for Vyond Studio, Enhanced Security Features

New Capabilities Provide Faster, Improved User Experience Alongside Vyond Secure Suite for Enterprise Customers Vyond, a SaaS video creation company that allows everyone to create video quickly and easily, announced that the Company's video creation platform, Vyond Studio, is out of beta and designated General Availability (GA). Moving out of beta signifies the integration of a year's worth of customer feedback with product enhancements and stability improvements to deliver a best-in-class video creation platform.…

Travel Tech Providers Gimmonix and Trip Sciences Strike a Strategic Partnership to Deliver Travel Industry’s First White-label Native…

Gimmonix Technologies, the Israel- and UK-based travel technology developer of cutting-edge hotel distribution and management solutions, and Trip Sciences, developer of a mobile travel e-commerce platform, have joined forces to create an innovative, white-label hotel point-of-sale on mobile apps. The joint offering delivers a SaaS mobile solution pre-integrated into the Travolutionary platform, arming travel agencies with a point-of-sale mobile app for hotel bookings, under their own brand. Agencies viewing accommodation…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

"When a client can connect their data to movement or location data, they can expand their understanding of their customers and leverage this new view." Tell us about your role and journey into Marketing Technology. What inspired you to start Ubimo? We started Ubimo in 2013, at a time when people were trying to replicate the desktop-based digital ecosystem to mobile. They were looking at low context online behavior in-app to try and estimate things like the propensity of an audience to visit a brick-and-mortar location. We,…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

The Vitamin Shoppe Takes Omnichannel Customer Experience to New Heights with Aptos Retail Technology

Leading Specialty Retailer and Wellness Lifestyle Company Was Recognized at Aptos Engage Conference for Omnichannel Transformation and Retail Innovation Aptos, Inc., a recognized market leader in retail technology solutions, announced that The Vitamin Shoppe, an omnichannel specialty retailer and wellness lifestyle company, is successfully leveraging Aptos solutions, including Aptos Store for point of sale and Aptos CRM, as part of the retailer's ongoing advancements in omnichannel excellence and customer loyalty. An…

Sumo Logic Completes $110 Million Funding Round to Further Fuel Growth and Expansion

Battery Ventures, Tiger Global Management and Franklin Templeton Sign on to Back Sumo Logic’s Industry Leading Continuous Intelligence Platform Sumo Logic, the leading cloud-native, machine data analytics platform that delivers continuous intelligence, announced a $110 million funding round led by Battery Ventures, with contributions from new investors including Tiger Global Management and Franklin Templeton, as well as participation from existing investors.  With a current valuation over $1 billion, a record FY19…

What is your Marketing ROI: Understanding Real Impact to Grow Revenue

Dvanced Customer Lifecycle Management Platform, Clevertap Launches a Powerful Reporting Dashboard to Bring Longer Term Measurability to Marketing Initiatives  CleverTap, the advanced customer engagement platform, released a measurement dashboard, called Real Impact, to help marketers measure the consolidated impact of their campaigns over a long-term. With Real Impact, they can attribute the ROI of marketing spend to key business metrics such as revenue per user, conversion, retention, stickiness, recency and frequency.…

aqfer Launches Next-Generation SI-Ready Marketing Data Lake

Innovative Framework Enables Systems Integrators and MSPs to Customize Platforms with Speed and Cost Effectiveness aqfer, the leading SaaS provider supporting a data-centric marketing architecture, announced the launch of its next generation marketing data lake platform. The solution enables systems integrators (SIs) or engineers building digital marketing platforms for managed service providers (MSPs), ad tech companies or marketing agencies to drastically reduce the time and cost associated with customizing solutions for…

Goodbye BookingBug, Hello JRNI

The New Brand Reinforces the Company’s Focus on Providing Engagement Throughout the Customer Journey BookingBug, a leading customer engagement platform, announced the company’s rebrand to JRNI, Inc. This shift solidifies the company’s commitment to combining a customer engagement platform with applications that put omnichannel conversion at the heart of the enterprise. JRNI offers its industry-leading Appointments, Events, and Queuing applications, along with Call Center and Insights, designed to help organizations drive…

Acembly Launches C2C – Simplified Cloud to Cloud Big Data Transfers

Acembly Launches C2C - Simplified Cloud to Cloud Big Data Transfers There continues to be exponential growth in the cloud storage space due to more businesses understanding the value of creating a hybrid or multi-cloud storage plan for their data and content requirements. Acembly, a hybrid and multi-cloud management SaaS, has released a new feature that not only allows simple and fast migrations from your office to any cloud storage, but Acembly C2C now also allows users of any cloud provider to easily move or migrate…

Menlo Security Hires Scott Fuselier as Chief Revenue Officer and Young-Sae Song as Chief Marketing Officer

Secure Web Visionary Expands Sales and Marketing Teams with New Executive Hires to Drive Global Expansion Menlo Security, a leader in cloud security, announced it has hired Scott Fuselier as chief revenue officer (CRO) and Young-Sae Song as chief marketing officer (CMO), expanding the company’s sales and marketing teams. Both Fuselier and Song will report to the CEO and company founder, Amir Ben Efraim. As CRO, Fuselier will lead the company’s global sales efforts and be responsible for bolstering Menlo Security’s reach…

What Exactly Are the New Playin Ads That Are Appearing in Playable Ads?

Nowadays, the scale of mobile advertising never seems to stop expanding. However, we are not 100% sure if this is a good trend for advertisers. As products and their subject matter become more and more difficult to differentiate amongst industry players and more advertisements continue to bombard users, the tolerance for advertisements is at a new low. Advertisers are eager to sort out new ways to grab limited user attention in this fragmented modern media landscape. In the mean time, as the industry bids a long farewell to…

Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services

Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of Chicago, has entered into a multi-year agreement with Nielsen for Local TV and Audio electronic ratings services in multiple markets across the country.  Conroy Media, a long-time Nielsen Scarborough subscriber, has expanded its relationship with Nielsen, citing a number of reasons, notably accuracy and accountability. "We have a number of clients where it's…

Experience Management Leader Medallia to Acquire Customer Success Leader Strikedeck

The Acquisition Means Medallia Will Address the Full Spectrum of B2C and B2B Customer Experience Management Medallia, Inc., the global leader in customer experience management, announced its plans for the acquisition of Strikedeck, an advanced platform enabling companies to drive customer success (CS), which will further augment Medallia's leadership in B2B customer experience management. Medallia and Strikedeck, uniquely,  will promote seamless, 360-degree views on customer account health, including information on…

MarTech Interview with Yash Madhusudhan, CEO and Co-Founder, Fyle

"Organizations large and small can start by first being data oriented before anything. How the company consumes the data it generates is a good indicator of how AI-ready it can be." Tell us about your role and journey into Technology. What inspired you to start at Fyle? I am an engineer who became a sales professional right out of college. I have primarily worked in technology companies and have spent over a decade selling SaaS. Fyle was born out of trying to solve a personal frustration of many years. As a sales…

TechBytes with Suvish Viswanathan, Head of European Marketing at Zoho

Tell us about your role and the team/technology you handle at Zoho. I'm part of the European regional team and am responsible for looking after our marketing efforts in the continent. We have had a physical presence in Europe for around a year since opening our European HQ in Utrecht, The Netherlands and have since added further team members in other European countries.  While we had previously seen mostly organic growth in Europe, we have been driving proactive campaigns to engage prospective customers and to strengthen…