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BigCommerce Launches B2B Ecommerce Initiative Targeted at Wholesalers, Manufacturers and Distributors

BigCommerce for B2B Bolsters the Ecommerce Platform’s B2B Capabilities Through Applications from Industry-Leading Partners Apruve, Brightpearl, Bundle B2b, Nextopia, punchout2Go and Shipperh BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, announced the rollout of BigCommerce for B2B, a comprehensive suite of applications tailored specifically to accelerate the success of B2B merchants selling online. Available immediately, BigCommerce for B2B is the result of the strategic…

Neurala Launches Brain Builder Platform to Accelerate Creation of Custom Vision AI Solutions

Neurala announced the launch of Brain Builder: an end-to-end SaaS platform to streamline the creation of custom vision AI solutions. By giving organizations an all-in-one tool for data tagging, training, deployment and analysis, Brain Builder makes custom vision AI creation more efficient and accessible for AI beginners and experts alike.  “While investments in AI have increased exponentially in recent years, a staggering 91 percent of organizations still face significant barriers to adoption, including a lack of IT…

Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Analytics, Q1 2019 authored by analyst Allison Snow. Lattice Engines continues to be a leader recognized not only by independent analysts but by customers as well for helping B2B marketers improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. "Now more than ever, B2B…

MarTech Interview with Christophe Collet, Chief Executive Officer, S4M

"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make your company, and all of the people who make it, evolve at the same time as the market and grow with it." Tell us about your role and journey into technology. What inspired you to create S4M? I started my career in the mobile industry in 2004, at a time when the word “smartphone” didn’t even exist. After a few years, I co-founded the Mobile Marketing agency, Adenyo, which was later acquired by Motricity for $100 million.…

Appen to Acquire Figure Eight to Create Industry-Leading Solution for High-Quality Machine Learning Training Data

Appen Limited, a global leader in the provision of high-quality, human-annotated datasets for machine learning and AI, announced it has signed a definitive agreement to acquire Figure Eight, a best in class machine learning software platform which uses highly automated tools to transform unlabeled text, image, audio, and video data into high-quality AI training data. Appen to Acquire Figure Eight to Create Industry-Leading Solution for High-Quality Machine Learning Training Data #MachineLearning This acquisition combines…

Trustpilot Closes $55 Million Series E Funding Round Led by Sunley House Capital Management

Funds Will Support Trustpilot’s Strategy to Be the Leader in Trust and Transparency Trustpilot, the leading independent platform for companies to build trust with consumers, announced it has raised $55 million in a Series E equity investment round. The round was led by Sunley House Capital Management, an affiliate of global private equity firm Advent International, with strong participation from existing shareholders Vitruvian Partners, Draper Esprit, Index Ventures, Northzone and Seed Capital. Trustpilot Closes $55…

TapClicks Partners with Snap, Inc. to Deliver Analytics and Reporting Capabilities to Snapchat Marketers

Snapchat Ads Manager Integration Will Enable Marketers to Create Actionable Marketing Insights Using TapClicks' Unified Marketing Analytics Platform TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, announced a strategic partnership with Snap, Inc. to integrate Snapchat into the TapClicks Connector Marketplace. Through this partnership, marketers using Snapchat's business services, such as ads, sponsored geofilters, lenses and more, will now be able to harness the power of the…

Impact Secures $75 Million in Funding Led By Providence Strategic Growth

Financing to Accelerate Growth for the Leading Partnership Automation SaaS Provider Impact, the global leader in PARTNERSHIP AUTOMATION, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in this investment. Analysts, technology…

RocketDocs Solves Corporate America’s Biggest Nightmare: Information Chaos

Company Names New Executive Team to Launch ResponseFull, a Breakthrough SaaS Platform That Creates and Leverages a Seamless Fullscale Response Value Chain to Enable Effective Business Response Capabilities RocketDocs, a business-to-business software development company, has launched a breakthrough SaaS platform that provides a seamless FullScale Response Value Chain to help companies better manage vast amounts of content to increase profitability. The platform, called ResponseFull, enables B2B companies to prepare and…

ActiveCampaign Invests $10 Million in Brazil Helping Small Businesses to Get the Tools They Need to Grow Their Business

ActiveCampaign has grown organically 40% year over year in Brazil as small businesses are looking to save time by adopting marketing automation to create personalized customer experiences and improve internal processes. By investing directly in Brazil, ActiveCampaign can give small businesses even more resources -- from education, to online communities, local customer success reps, and more -- so they can focus on growing their business. “We’re on a mission to give all businesses around the globe access to the best tools so…

Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10 Gurus on Future of PPC: AI and Machine Learning for PPC Campaign Management PPC has become the most powerful way of marketing tactics and an inventive method to boost…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…

Linius Partners with Hemisphere to Build Hyper-Personalized Advertising Prototype

Zero Development Cost to Linius, with a Revenue Share from Commercial Transactions Back to Hemisphere Linius Technologies Limited- the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine  -- has partnered with video solutions experts, Hemisphere, to launch its Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius has previously stated that one of the…

Tray.io Launches Embedded Edition That Enables Software Companies to Dramatically Accelerate Their Data and Application Integration Velocity

Offers Unique Combination of API-Powered Plug-And-Play Design, Drag-And-Drop Builder, and Transparent User Experience Built to Speed Time-To-Market and Delight End Users Tray.io, the General Automation Platform that puts deep software integrations and enterprise-class automation into the hands of everyone, has launched Tray Embedded Edition. Software companies can now rapidly meet market demand by easily, seamlessly, and rapidly upgrading their products so that their customers can instantly activate integrations and…

enosiX Appoints D. Wayne Poole as New CEO

enosiX Inc., an innovative provider of integration solutions between Salesforce and SAP, announced the appointment of D.Wayne "DP" Poole, former executive vice president at ExactTarget and Salesforce, as the company's new chief executive officer. Gerald Schlechter, enosiX's co-founder and former CEO, will continue to serve on the board of directors and transition to the chief technology officer role. "Coming off of our successful Series B funding, it's time to bring on leadership that can guide us into our next phase of…

Crownpeak Achieves Amazon Web Services Digital Customer Experience Competency Status

Crownpeak, the enterprise-grade, cloud-first Digital Experience Management (DXM) platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status. This designation recognizes that Crownpeak provides proven technology and deep expertise to help Digital Customer Experience customers, by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle. Crownpeak specializes in content management on AWS and helps customers build the…

MarTech Interview with Paige O’Neill, CMO, Sitecore

"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide content that is received as a value addition." Tell us about your role and journey into Marketing Technology. How did you arrive at Sitecore? I lead Sitecore's global marketing organization, including the company's marketing strategy, product marketing, communications, demand generation, partner marketing, and branding. The MarTech space is my passion — I’ve been involved in…

iClick Makes Controlling Investment in Changyi to Accelerate Smart Retail Transformation

Strategic Move Develops Business Intelligence Portfolio with Enterprise Solution iClick Interactive Asia Group Limited, an independent online marketing and data technology platform in China, announced a controlling investment in Changyi (Shanghai) Information Technology Co., Ltd. The investment is part of an inorganic growth strategy pursued by the Company as it seeks to extend its client solutions beyond the core digital marketing business, addressing enterprise needs in China. In particular providing products in the…

CCG Analytics Launches Customer Intelligence for Retail

Early Adopter Vineyard Vines Realizes 150 Percent Return on Investment in First Year of Utilizing Solution CCG Analytics  has launched Customer Intelligence (CI) for Retail, an analytics platform designed to help mid-market retailers improve customer acquisition and retention, uncover business insights and extend reliable customer data throughout the entire organization. Early adoption of the solution by vineyard vines netted the American clothing and accessory retailer a more than 150 percent return on investment in the…

TrueVault Launches Solution to Automate the Daily Grind of GDPR Compliance

New Solution Is the Only Product That Automates the Day-To-Day Compliance Tasks of GDPR and the Upcoming California Consumer Privacy Act TrueVault, the first data security company completely focused on helping businesses protect personal data, launched TrueVault Atlas, the only solution that is designed to introduce efficiency and give businesses confidence by automating critical GDPR tasks, such as fulfilling data subject requests and detecting data processing anomalies. TrueVault Atlas is an essential tool for any…