Banner Before Header

DMEXCO Learnings and the Future of AI in Marketing

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies around data are affecting the way brands communicate and understand their customers. This year marked Selligent Marketing Cloud’s 8th year attending the show and, in case you missed it, here are a few of the major trends and takeaways that may be helpful to your brand. Read More: What…

Online Medical Records Company WebPT Enhances Customer Experience and Agent Engagement with NewVoiceMedia

NVM Platform Supports Improved Coaching and Performance Management; Interaction Assistance; And Personalized Customer Service NewVoiceMedia, a leading global provider of cloud contact centre and inside sales solutions, announced that web-based medical records company WebPT is reporting an improved experience for its customers and sales and service agents using the NVM Platform. Based in Phoenix and founded in 2008, WebPT provides a web-based medical record system for physical therapists. The organization aims to offer…

Videolicious Announces MarTech Veteran Ashley Deibert as New CMO

Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption Today, Videolicious, the pioneer of video automation for high-volume b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Ashley has been tasked with carving out a new market category, positioning the company’s video platform for wide enterprise adoption, and developing a partnership program with a focus on technology integrations…

Laserfiche Named a Challenger in 2018 Gartner Magic Quadrant for Content Services Platforms

Laserfiche, a leading provider of enterprise content management (ECM) and business process automation solutions, was named a Challenger in the Gartner Magic Quadrant for Content Services Platforms. Laserfiche was evaluated as one of 18 vendors in the market, and was recognized based on its completeness of vision and ability to execute. This is the second year Gartner has published the Magic Quadrant for Content Services Platforms. The report represents an evolution of the Gartner Magic Quadrant for Enterprise Content…

Brainshark Introduces Sales Coaching ‘Practice Field’ – to Help Sellers Rehearse and Master Their Messages

Sales Readiness Leader Unveils Other New Capabilities in its Coaching and Learning Software - Improving Sales Team Productivity and Effectiveness Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced powerful enhancements to its award-winning sales coaching technology. Chief among them is a Practice Field for sellers – increasing sellers' confidence and competence, so they can master key messages. Recognized with gold-level Stevie Awards in The International Business Awards for the…

X2Engine, Inc. Releases X2CRM Enterprise Version 7.0

X2CRM Enterprise Provides Increased Levels of Customer Engagement and Behavior Monitoring Across All Modules, Improving Business Value and Efficiency X2Engine, Inc., provider of the award-winning X2CRM software, which includes sales force automation, marketing automation, service, and workflow, announces the release of its latest edition—X2CRM Enterprise 7.0. X2Engine is revolutionizing a software industry that has become ineffective due to old proprietary coding options, inferior data management practices, and…

H2O.ai’s Full Suite of AI Platforms Now Available in the Microsoft Azure Marketplace

Microsoft Azure Customers Worldwide Can Accelerate AI and Machine Learning Capabilities with H2O and H2O Driverless AI in the Cloud H2O.ai, the open source leader in artificial intelligence, announced the availability of its full suite of products – including open source platforms H2O, Sparkling Water and the award-winning automatic machine learning platform, H2O Driverless AI in Microsoft Azure Marketplace, the online store providing applications and services for use on Microsoft Azure. H2O.ai customers can now take…

Ingram Micro’s New Digital Marketing Platform Now Available

“Partner Connect” Simplifies the Complexities of Digital Marketing for Channel Partners #ONEIngram Ingram Micro Inc. announced the launch of its new digital marketing program Ingram Micro Partner Connect. Designed to enable channel partners to establish a meaningful digital presence for their brands, the new program simplifies the complexities of digital marketing with personalized, premium digital marketing content delivered as-a-service. Launched in beta earlier this year with members of Ingram Micro’s Trust X…

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid adieu to the traditional ways of LinkedIn ad measurement. Today, LinkedIn announced a major integration with Google Marketing Platform to provide accurate attribution of every LinkedIn ad inside a single, unified reporting dashboard. For B2B marketing teams, this new integration could solve complex issues pertaining to LinkedIn ad measurement. Recommended: …

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…

21Vianet Blue Cloud Joins Hands With Microsoft, Partners to Build Intelligent Cloud Ecosystem in China

On October 25th, Shanghai Blue Cloud Technologies Co., Ltd held the Microsoft - 21Vianet Blue Cloud Solution Launch Ceremony at the Microsoft Tech Summit 2018. Partners of 21Vianet Blue Cloud at home and abroad, including Binary Tree, Qingteng Cloud Security, BitTitan, AgilePoint, Avepoint, InfoCore and Riverbed, released a number of cloud innovations based on Microsoft Azure and Office 365 that can be applied in various fields and industries. While expanding and enriching Microsoft's intelligent cloud native ecosystem,…

Interview with Louis-David Mangin, CEO and Co-Founder, Confiant

"Our efficacy at detecting and protecting from malicious ads better than others has always been the main driver of our growth." Tell us about your role and journey into technology. What made you start Confiant? Meeting Jerome Dangu, the Co-Founder and CTO of Confiant. His in-depth knowledge of digital security was very compelling. As I started researching and learning more about the digital ad ecosystem, it became abundantly clear that this was a problem that needed a real solution. Every platform and publisher I spoke…

TechBytes with David A. Yovanno, Chief Executive Officer, Impact

David A. Yovanno Chief Executive Officer at Impact When most people think of partner marketing, they think of traditional affiliate marketing, which has been one of the top three paid marketing channels for decades, alongside search and email. We spoke to David A. Yovanno, Chief Executive Officer, Impact, to understand partner recruitment from a current B2C commerce perspective and how technologies such as AI/ML and virtual assistance could disrupt it.Tell us about your role at Impact and the team/technology you…

Vinay Ramani joins Pipedrive as Chief Product Officer

Pipedrive Inc., a leading sales pipeline software and CRM of choice for over 75,000 companies, announced the appointment of Vinay Ramani as the company’s Chief Product Officer, based in London. Vinay Ramani now leads the product vision and strategy essential to Pipedrive realizing its true potential. He will lead the product, data, design and research organizations for the company. Vinay joins at an exciting time for the global CRM market. Gartner reports that SaaS CRM is currently the largest application software market…

Global Companies Drive Faster Innovation with Oracle Cloud

Ebates, Mitsubishi Electric and Office Depot Accelerate Go to Market and Cut Manual Processes with Oracle Cloud Applications and Platform Oracle OpenWorld -- Oracle announced that a number of global enterprises have implemented a combination of Oracle Cloud Applications and Oracle Cloud Platform to power their businesses. Using Oracle Cloud Platform and Oracle Cloud Applications, customers including Office Depot, College Board, Ebates, Mitsubishi Electric, Solairus Aviation, Turning Point and The Wonderful Company have…

Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Early Leader in Amazon Advertising Aims to Capitalize on $100B Opportunity by Accelerating the Momentum and Development of its Machine Learning-Powered Retail Optimization Platform With Amazon Advertising poised to become a $100 billion business over the next decade, Teikametrics, the leading Retail Optimization Platform (ROP) that helps retailers, brands and agencies grow revenue and increase profitability on Amazon, announced that it has raised $10 million in a Series A funding round led by Granite Point Capital, Jump…

Gainsight Acquires Aptrinsic to Enable Product Growth for Subscription Businesses

Customer Success and Product Teams Are the ‘New Sales and Marketing’ in the Age of the Customer Gainsight, the Customer Success company, announced it has signed a definitive agreement to acquire Aptrinsic, a privately held company based in San Mateo, California and Tel Aviv, Israel. Aptrinsic is a product-led growth solution that delivers powerful analytics and in-product engagements used to increase adoption, retention and expansion in B2B companies. The acquisition strengthens Gainsight’s ability to help subscription…

Urban Airship Expands Senior Leadership Team with VP Appointments for Sales and Product Marketing

Urban Airship Bolsters Product Management Team with Proven Executives from Enterprise Software Leaders Today, leading customer engagement company Urban Airship, announced two senior leadership appointments including Jessica Mattson as vice president of sales, Americas, and Simone Kriz as vice president of product marketing. Mattson will lead the rapid expansion of Urban Airship’s sales team and drive exceptional end-to-end customer experiences with high business value. She will report to Eric Holmen, SVP of worldwide…

Ushur Accelerates Growth in Automated Service Workflow with $12 Million in Series A Funding

SaaS Platform Provider to Enhance Capabilities and Expand Client Base with Funding Led by Premier Silicon Valley Firm 8VC Ushur, a service engagement SaaS platform provider harnessing the power of enterprise data, Robotic Process Automation and Language Intelligence Service Architecture (LISA), announced a $12 million Series A funding round led by premier Silicon Valley venture capital firm 8VC with participation from new and existing seed investors. “We are now servicing repeatable use cases across a number of…

Choosing the Right Ingredients for the Content Management System Recipe

Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy if the development of these systems is directed accurately to gratify client requirements. In part three of this ongoing series on the sphere of Content Management Systems, MarTech Series is focusing on popular technologies that help CMS come alive. The writing aims to provide information for both sellers and buyers about what technology is commonly available out there for the…