"What remains constant is the need for brands to stand out and reach their potential by enabling meaningful connections and lasting engagement with their customers."Tell us about your role at Mapp Digital and how you got here. What…
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Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies…
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IRI Verified Audiences Enable Unprecedented Personalization, Targeting and Messaging Capabilities That Improve Marketing Performance IRI, a global leader in innovative solutions and services for consumer, retail and media companies,…
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Luxoft Purchased Smashing Ideas From Penguin Random House Luxoft Holding Inc, a global IT service provider, announced the acquisition of Smashing Ideas, a Seattle-based design and innovation agency. Smashing Ideas consults across the…
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Real-time Consumer Intelligence Platform Gaining Momentum with 75 Enterprise Customers Onboarding Since Its Fall 2017 Launch New York-based technology platform SUZY has announced that it will formally unveil SUZY 2.0, the most powerful…
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"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but data is usually the bottleneck."Tell us about your role at Azuqua and how you got here? What made you join a martech…
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David Sasson, an Industry Veteran Joins the Company to Support the Rapid Global Expansion   Dynamic Yield, the AI-powered omnichannel personalization engine, announced the hiring of David Sasson as Chief Operating Officer. In this role, he…
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Pega Paves Path to One-to-One Marketing with Launch of Self-Optimizing Campaigns; New AI-powered Pega Marketing capability Smashes Through Campaign Development Hurdles for Faster, More Effective Results Pegasystems Inc. has announced…
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"In order to master ABM strategy, CRM data has to be as clean, accurate and as up-to-date as possible – down to the account, buying center and contact."Tell us about your role at Folloze and how you got here. What’s the most fascinating…
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Drilling Deeper Into Understanding User Personalization and Behavior The biggest challenge to adopting any marketing automation tool is to first prepare a clear strategy on how automation could deliver business results. Marketing…
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Partners Recognized for Outstanding Solutions Built on Microsoft Technology Microsoft Corp announced the winners and finalists of the Microsoft 2018 Partner of the Year Awards. The annual awards recognize top Microsoft partners…
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"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company?…
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Integrating Quality Data Sets Is Critical for Accurate Customer Views and Optimizing Media Mix Research Now SSI, the global leader in digital market research data and data services, has released a report with Econsultancy…
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When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report Climbing Mount Everest is a tricky journey. Does it look like…
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"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training…
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"End-users have come to expect to be dazzled with exquisitely produced, authentic, attention-grabbing, personalized content."Tell us about your role at PowerInbox and how you got here? What inspired you to join PowerInbox?  I saw a…
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CSO Insights releases 2018 Buyer Preferences Study to Find Half of the B2B Buyers Make Up Their Minds Before Talking to B2B Sales Reps; Sellers Need to Provide More Insights, Expertise and ‘Perspective’ During the Sales Process B2B sales…
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Pega Infinity™ Unifies AI, Robotic Process Automation, and CRM to Deliver Speed and Power Beyond Low-Code App Development Pegasystems Inc, the software company empowering customer engagement at the world's leading enterprises, announced…
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"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value opportunities."Tell us about your role at Exceed.ai and how you got here. What galvanized you to co-start an…
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