Rhonda Wunderlin Also Served as a Board Member for KaiNexus and Oracle Marketing Cloud Customer Advisory Board Informa Engage a renowned leader in marketing services, announced that Rhonda Wunderlin, VP of Performance Management has been…
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AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium…
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bpm'online 7.12 Comprises of Tools to Accelerate Four Key Business Transformation Cycle  Implementation, Adoption, Alignment and Change bpm'online, a global business software company leading in the space of business process automation…
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Certain CMO Kristen Alexander Unravels Her Strategy on How Event Automation Could Be the Biggest ROI Churner for Every Business in 2018 This year, MarTech Series has partnered with leading B2B marketing and sales conferences around the…
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Insightly’s Metadata-driven Architecture Allows For Rapid Innovation on Its Customer Relationship Platform, Outpacing That of Legacy CRMs Insightly, the CRM for building lifelong customer relationships, announced its latest product…
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World's First AI-Powered Digital Adoption Solution to Accelerate Customer Retention and Growth WalkMe, the leading digital adoption platform and one of the fastest-growing software companies globally, announced that it has launched…
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"The challenge remains of how to translate complex customer journeys and omnichannel marketing into actionable insights to empower marketers, not tie them up in technology knots." Tell us about your role and how you got here? What…
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Creates Industry's Most Comprehensive Platform for Account Based Marketing 6sense, a Demand Orchestration Platform, announced that it has completed the acquisition of ZenIQ, an account-based marketing and sales orchestration…
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Oracle Honors the Best of the Best Customer Experience Heroes at the 2018 Markie Awards To celebrate the legendary efforts of the people and organizations that push the boundaries of innovation to create closer connections with their…
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"There’s a convergence taking place in managing data, giving AI an opportunity to go to work and enable businesses to make better, faster decisions within the SaaS product itself." Tell us about your role at Mavenlink and how you got…
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Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their Audiences To help organizations rethink how data is applied across the entire customer lifecycle,…
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Oracle Loyalty Cloud Delivers Highly Personalized Experiences to Improve Customer Loyalty, Advocacy, and Value Today, as Event Partners, we are at the Oracle Modern Customer Experience 2018. From the world's most admired marketing event…
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Hyland Receives XCelent Service Award From Celent for Exceptional Customer Service Hyland, a prominent content services solutions provider, was profiled as a leading vendor for customer communication management (CCM) capabilities…
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Workflow Integrations Begin to Unlock Next-Level Value, says A Report Buyer Study The UCC industry continues to evolve under the impact of multiple socio-economic and technology trends. Accelerating cloud communications services adoption…
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"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers cannot afford." Tell us about your role at ActionIQ and how you got here. What…
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Percolate Leads The Pack in The First-Ever Gartner Magic Quadrant Analysis for Content Marketing Platforms; Evaluation Based on Completeness of Vision and Ability to Execute Percolate, a leading Enterprise Content Marketing Platform has…
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 2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI…
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"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell us about your role and how you got here. What inspired you to be part of Engagio? I am the CMO of…
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The New Workato/Apttus Partnership Enables Businesses to Streamline Their Customer and Revenue Operations Using Artificial Intelligence Workato, a leading intelligent automation and integration platform, and Apttus, the global leader in…
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