"When up to 90% of a customer’s value comes after the initial sale, retention isn’t something you want to just pay lip service to."Tell us about your role and how you got here. What inspired you to start a B2B SaaS Customer Success company?…
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The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them AI and personalization are definitely on the horizon for email marketers in…
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Periscope Data Achieves Advanced Tier Status in the AWS Partner Network; Further Integrates Amazon Redshift with Platform for Data Teams Periscope Data, the world's first software platform built to address the complete analytics…
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Accretive Acquisition Adds $15.0 Million in Annualized Recurring Revenues and Strengthens Workflow Automation Product Family with Market-Leading Enterprise Cloud Fax and Secure Document Distribution Solution Upland Software, a…
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People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising…
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In The G2 Crowd Winter 2018 Report, etouches Earned The Coveted “Leader” Designation etouches, a leading global provider of event management software solutions, has been named a “Leader” in event management software, earning top marks for…
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TeleSign App Dynamics 365 Allows Marketers to Enrich Customer Journey with SMS-Based Marketing Campaigns, Alerts, Reminders, and Notifications TeleSign announced that it will bring its global SMS messaging capabilities to Microsoft…
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Aprimo Idea Lab Solution Helps Marketers Move More Quickly from Ideation to Distribution of Higher Quality Content   In 2018, content marketing is critical to driving consumer engagement through personal and relevant conversations they…
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Vendavo's New Cloud Solution Brings Advanced Price Optimization Intelligence into Automated Configuration Price Quotation (CPQ) Workflow In response to growing product complexity, increasing market volatility and ever-stressed margins,…
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The Patented Unified Enterprise Mobile Platform Has Found Favour with Customers Seeking to Execute Scalable Mobile Strategies Sonata Software has announced that its Unified Enterprise Mobility Platform, Halosys, has been enhanced with …
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"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an…
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Expanding Beyond the Salesforce and Service Now Ecosystems, Skedulo Now Offers Intelligent Mobile Workforce Management Connected to Any System of Record Skedulo, the leader in intelligent mobile workforce management, unveiled a…
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Growth Spurred by Customer Results as PRM Software Becomes Critical to MarTech Stack Allbound, the leading next-generation partner relationship management (PRM) platform, announced the results of a record fiscal year, tripling annual…
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Strategic Partnership Leverages Companies’ Focus on Delivering Real-Time, Triggered, Direct Mail Automation for Omni-Channel Marketers Inkit, the dominant direct mail automation platform, recently announced a partnership and integration…
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David Petts as Chief Revenue Officer, Lou Weiss Comes in as Chief Marketing Officer, Both Joining Lisa Nadler Who Became Chief Human Resources Officer in 2017 Shutterstock, Inc., a leading global technology company offering a creative…
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The Use of Cognitive Technology Is Part of Atento Digital's Specialized Offer to Maximize the Opportunities Offered by Digitalization Throughout the Client's Life Cycle Atento S.A., the leading provider of customer relationship…
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What Better Way to Start Your Monday Than Wheeling Through The Top Five Martech Updates That Occurred in the Previous Week. This Is Your Weekly Monday Dose Twitter Hires Parag Agrawal as their New CTO Social blogging platform, Twitter,…
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