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William Thomas Digital Expands Marketing Technology Leadership with the Addition of Bob Sybydlo in the Role of Director, Marketing…

To help fuel North American expansion, William Thomas Digital has added to its marketing technology leadership team with the addition of Bob Sybydlo in the role of Director, Marketing Automation Solutions. Sybydlo is a recognized leader in marketing technology who has spent the last 13 years leading award-winning enterprise marketing automation solutions, implementations, and programs for eBay, Air Canada, CIBC, HP, Dominos, Samsung, BMO, BMW and more. Sybydlo most recently served as Director, Marketing Technology for…

MPEG-H Audio Selected to Enhance Brazilian Digital Television With Immersive and Personalized Sound

The SBTVD (Sistema Brasileiro de Televisão Digital / Brazilian Digital Television System) Forum has selected MPEG-H Audio for inclusion as an additional audio system in the ISDB-Tb specifications. This allows broadcasters to deliver immersive and personalized sound to Brazilian viewers over the existing SBTVD/ISDB-Tb system by simulcasting MPEG-H Audio alongside the existing AAC audio. Fraunhofer IIS and its technology partners EiTV and ATEME will showcase live ISDB-Tb broadcasting using MPEG-H Audio for the first time at…

Recurrent Dynamics Disrupts the AI Ecosystem with Breakthrough Training Approach

New Method of Training AI Poised to Eliminate the Need for Expensive Cloud Infrastructure and Bring the Era of Ubiquitous, Human-Like Artificial Intelligence a Decade Closer Recurrent Dynamics, a Toronto based AI start-up announced that it has achieved a computational breakthrough that makes it viable to train artificial intelligence continuously, at the edge, on devices such as cell phones, tablets, self driving cars and any of the worlds 25 billion connected devices. According to Max Trokhimtchouk, CEO and founder of…

Evolv Technologies Makes Key Leadership Appointments & Continues Strong Customer Expansion

Evolv Technology Solutions announced key additions to its leadership, board of directors, and advisory teams as well as several major new contracts with global enterprise customers that have adopted the Company’s customer experience optimization platform to efficiently and continuously optimize online customer journeys. New Leadership Appointments Steve Bamberger - President & COO Evolv has appointed Steve Bamberger as its President and Chief Operating Officer, a position from which he will lead all go-to-market…

Next Generation Video Codec Standard Proposed: MPEG Video Coding for Machines (VCM)

Gyrfalcon Technology Inc., Patrick Dong, to co-chair the new Ad Hoc "Video Coding for Machines" Group Research on machine-oriented video processing and coding technology is becoming a hot topic within the industry. There is a growing awareness that the majority of video traffic will be used by machines. A robust discussion was had at the 127th MPEG Conference in Gothenburg, Sweden, in July of 2019, regarding the need for standardization. According to recent information published by Cisco in 2018, Machine-to-Machine…

Publicis Groupe Acquires US Based Full-Service Marketing Agency Rauxa

Rauxa Acquisition Complements Publicis Groupe’s Expertise in Delivering Data-Driven Creativity Offerings in the US, Specifically across CRM and Personalized Creative Publicis Groupe announced its acquisition of Rauxa, an independent, full-service marketing agency. Rauxa will become part of Publicis Media, the media solution hub of Publicis Groupe. Founded in 1999, the agency has averaged double-digit growth every year, with a net revenue of around 70M$ in 2018, and more than 300 employees spanning New York, Los Angeles,…

Outside TV Increases Viewing Hours and Ad Monetization with Wurl

Leading video provider selects Wurl and its AdSpring SSAI solution as one of their partners to deliver, power and monetize its OTT programming Wurl, the leading network of Internet-based video distribution and monetization, today announced that it has partnered with Outside TV – the leading video provider for the adventure sports and outdoor lifestyle category – to deliver and monetize its channel, Outside TV+, to select OTT platforms. Since working with Wurl, Outside TV has reduced its operating costs, achieved 38% user…

As Mobile Operators Skirmish in Early 5G Battle, EE Continues to Win the 4G War

EE cements itself as the UK's leading network, winning or sharing all six RootMetrics categories for the fourth straight test period and delivering speeds that would download a song faster than the other operators RootMetrics by IHS Markit, the industry leader for testing mobile network performance, confirms EE as the UK's leading mobile operator in terms of network performance in its Review of the Mobile Landscape 1H 2019, released.…

MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr

"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell us about your role and journey into Technology. What inspired you to start Traackr? It’s been a journey indeed! I started my career in Marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain, and transitioning to an internet technology entrepreneur 20 years ago. I refer to myself as a “recovering marketer” because when I…

11 Revolutions in the Entertainment Industry: Ultimate TV Experience

I still remember the days when HD was the new big thing, revolutionizing our screens. But I guess sitting in 2019, we can safely say that the TV landscape has far better things to offer-like the 4K Ultra HD-four times better than HD. With so many players in the market, it is becoming increasingly affordable. Streaming platforms like Netflix, Sky, Amazon Prime Video, etc are making 4K content available at our homes. A lot of other services like IPTV lets you have access to thousands of channels. Here are 10 things that…

World’s First Blockchain VR Network Set for Arrival Soon

First-of-its-Kind Network Will Deliver Compelling Blockchain Industry Content to Grow Public Conscience Through the World's Most Engaging, Experiential Visual Medium Live Planet, Inc., creator of advanced media technology infrastructure, announced the forthcoming launch of its Blockchain Virtual Reality (VR) Network (BVRN), the first VR network built specifically for the blockchain industry. The Network will feature in-depth and engaging VR programming from top blockchain industry influencers including Bad Crypto Podcast,…

TechBytes with Therese Little, Senior Sales Director at Traackr

June saw campaigns focused on Pride in every industry from beauty and fashion to enterprise technology - some landed with the LGBTQIA+ community, some didn’t. Why are brands so interested in creating Pride-specific campaigns? It’s typical (and now even expected) to see brands release special edition rainbow products in “celebration” of Pride. The benefit for brands having Pride campaigns, beyond the obvious boost to their bottom line, is the ability to build new relationships, and create a company that is relatable,…

Haptik Adds Founding Team of Conversational AI Startup Convrg, To Offer Premium Enterprise Solutions in North America

Following a Recent $100 Million Strategic Investment from Reliance Jio--One of the World’s Largest Telecom Providers--The Mumbai-Headquartered Conversational AI Platform Solidifies Its Ability to Serve North America’s Enterprise Market Haptik, one of the world’s largest conversational AI companies, which powers customer interactions for brands such as Samsung, KFC and Coca-Cola, announced that it has brought on board the founding team of Convrg. This announcement comes on the heels of a $100 million strategic investment…

GetAccept Closes $7 Million Series A Funding Round Led by DN Capital

growth of leading document workflow and e-signature platform for sales; Former Slack & Zendesk CMO joins company’s Board of Directors GetAccept announced it has raised a $7 million Series A funding round led by DN Capital, with participation from BootstrapLabs, Y Combinator and a number of Spotify’s early investors including the former CFO of Spotify, Peter Sterky. The company is also announcing that former CMO of Slack and Zendesk, Bill Macaitis, will join the company’s Board of Directors. This round brings…

IgnitionOne Positioned as a Challenger in 2019 Gartner Magic Quadrant for Personalization Engines

IgnitionOne, a global marketing technology and services leader, announced it has been positioned by Gartner, Inc. in the Challenger quadrant of Gartner’s Magic Quadrant for Personalization Engines. Evaluation is based on completeness of vision and ability to execute. The IgnitionOne Customer Intelligence Platform enables marketers to find, value and engage their customers across IgnitionOne channels. As a partner to the world’s top marketers, IgnitionOne is dedicated to providing managed service support for clients looking…

E-Commerce Trends: Playing the Amazon Prime Day Long-Game

Having an undeniable impact on e-commerce over the last decade, Amazon has not only changed how people shop but when they shop, shaking up Americans' holiday-shopping calendar with Black Friday-style sales in July known as Amazon Prime Day. With over $4 billion spent and 100 million purchases (CNBC) made during last year's 36-hour event, Prime Day is slowly closing in on Black Friday (with $6.2 billion in sales) as the apex of the US shopping calendar. Furthermore, many other major retailers are taking part by offering…

Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce

Button , the platform that enables companies to drive revenue through mobile commerce, announced that it has raised $30 million in Series C funding. Icon Ventures led the round, along with participation from Capital One Ventures and returning investors Redpoint Ventures, Norwest Venture Partners, and DCM Ventures. Jeb Miller, General Partner of Icon Ventures, will be joining Button’s board of directors. This funding round represents another major milestone for Button following a breakout year in 2018 where the company drove…

Textmunication Announces Agreement to Integrate SMS with Deep Sky Mobile VoIP Platform

Textmunication Holdings, Inc., a cloud-based communication technology holding company, announced it has signed a Memorandum of Understanding (MOU) to integrate SMS into Deep Sky VoIP Platform. “Top 20 Most Promising Digital Marketing Solution Providers” The Company is pleased to announce it has signed a MOU with Deep Sky Mobile to collaborate on the development of SMS and VoIP enabled projects for the commercial market. Along with Deep Sky’s VoIP and IoT services, our proprietary SAM platform which is capable of sending…

Tencent Champions “Tech for Good” in Cannes

Partners with 25 Multinationals to Build "Global Center for Brand Innovation and Creativity" At the annual Cannes Lions International Festival of Creativity, Tencent's Senior Executive Vice President and Chairman of Group Marketing and Global Branding, SY Lau introduced "Tech for Good" as an integral part of Tencent's new vision and mission, and he shared the company's practices and experiences in this regard. As the member of the CMO Growth Council, Tencent, together with 25 international companies such as P&G,…

Databricks Accelerates APJ Expansion Following $250 Million Funding Round

Unified Analytics pioneer opens Australia, Japan, India offices Databricks, the leader in unified analytics, founded by the original creators of Apache Spark, announced the opening of new offices in Sydney, Australia, Tokyo, Japan and Bangalore, India, as the next step in the company's strategy to help businesses in the Asia-Pacific and Japan (APJ) region overcome challenges slowing AI adoption. The unified analytics pioneer, which established its APJ headquarters in Singapore in December last year, is valued at US$2.75…