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TechBytes with Len Shneyder, VP of Industry Relations at Twilio SendGrid

Could you tell us about your current role and the team/technology you handle at Twilio SendGrid? As VP of Industry Relations at Twilio SendGrid, I represent the company among various industry trade groups that range from the anti-abuse community, such as the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG), to policy-focused organizations and Email Marketing forums. can has been part of the fabric and underlying growth of the internet since the first email was sent in 1971. As a result of email’s pervasive…

Twilio SendGrid Adds Critical Advertising Channels to Marketing Campaigns

Facebook, Instagram and Google Display Ad integrations enable marketers to extend reach of email campaigns to display and social ads Twilio, the leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within Marketing Campaigns, which enables marketers to create cohesive, multichannel engagements that drive business growth. Launched in beta today at Twilio’s annual customer and developer conference, SIGNAL, Ads gives marketers the tools to extend their existing email campaigns to a broader set of…

TechBytes with Len Shneyder, VP of Industry Relations, Twilio SendGrid

Tell us about your role and the team/technology you handle at Twilio SendGrid. As VP of Industry Relations at Twilio SendGrid, I represent the company among various industry trade groups that range from the anti-abuse community, such as the Messaging, Malware, Mobile Anti-Abuse Working Group, to policy-focused organizations and Email Marketing forums. Email has been part of the fabric and underlying growth of the internet since the first email was sent in 1971. As a result of email’s pervasive nature, different…

Twilio SendGrid’s Email Deliverability Services and Their Role in Optimizing Email Marketing ROI

Marketing teams spend significantly greater on their Email Marketing compared to other technologies. For every $1 spent on a campaign, email marketing delivers an ROI of $44. How concerned are you about your Email Marketing campaigns not delivering this ROI? With all the latest Marketing Technology available to the modern marketers for Automation, AI, CRMs, ABM and Live chat, it’s easy to lose sight of what's wrong with your Email Marketing campaigns. Of all the technologies that a marketing teams leverage, email was…

Twilio SendGrid Introduces New Expert Service Offerings for Developers and Marketers

In-Depth Data and Consulting Engagements Help Customers Become Better Senders and Increase Return on Investment for Their Email Programs Twilio, the leading cloud communications platform, introduced new Expert Service offerings from Twilio SendGrid that provide customers with options for additional support, education, detailed data and analytics, and expert guidance to help optimize their email programs and drive business results. Now, customers of all sizes can increase their return on investment for their email programs…

Twilio Completes Acquisition of SendGrid

Twilio, the leading cloud communications platform, announced the successful completion of its previously announced acquisition of SendGrid, Inc., the leading email API platform. This follows approval by the stockholders of both companies at separate meetings on Jan. 30, 2019. This transaction is valued at approximately $3 billion. Based on the closing price of Twilio Class A common stock on Jan. 31, 2019 and the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, SendGrid…

SendGrid Publishes Industry’s First Inbox Protection Rate to Increase Cybersecurity and Privacy Transparency Around the Holidays

Protects User Inboxes with 99.97% Success Rate While Processing Over 45 Billion Emails Each Month SendGrid, Inc., a leading digital communication platform that drives engagement and growth, is the first email service provider (ESP) to announce its Inbox Protection Rate publicly in an effort to increase cybersecurity and privacy transparency and to elevate the cause of inbox protection. SendGrid’s Inbox Protection Rate measures the success of its compliance efforts to prevent malicious email from reaching SendGrid’s…

Twilio to Acquire SendGrid, the Leading Email API Platform

Accelerates Twilio’s Mission to Fuel the Future of Communications Twilio and SendGrid announced that they have entered into a definitive agreement for Twilio to acquire SendGrid in an all-stock transaction valued at approximately $2 billion. At the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, this price equates to approximately $36.92 per share based on today’s closing prices. The transaction is expected to close in the first half of 2019. Adding the leading email API…

SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

SendGrid Enhances API Sending Experience, Providing Customers with Email Activity & Engagement Data

SendGrid's Powerful Data Insights Help Customers Improve Email Deliverability & Optimize Campaigns for Business Growth SendGrid, a leading digital communication platform that drives engagement and growth, today announced enhancements to its API sending experience, providing customers with a comprehensive and longer, historical view of their email delivery and engagement data. SendGrid’s new email activity feed and history enable customers to easily pinpoint a specific email message and troubleshoot email delivery…

SendGrid Announces the Grand Opening of New Office in Irvine, California

SendGrid Triples Footprint and Relocates to the Heart of Southern California's Growing Technology Hub SendGrid, a leading digital communication platform that drives engagement and growth, announced the opening of its new Orange County office at 400 Spectrum Center Drive in Irvine, California. The new space nearly triples the footprint of the previous Orange County office and is located in the heart of the region’s rapidly growing technology centre. The new office, which has over 22,000 square feet of office space, is…

ValiMail Announces Availability of Automated Email Authentication Solution on SendGrid Partner Marketplace to Provide Brand Protection

ValiMail Provides Automated DMARC Enforcement To Increase Email Deliverability and Stop Email Impersonation, Protecting Brands and Delivering ROI ValiMail, the world's only provider of fully automated email authentication, announced the availability of its email authentication solution on the SendGrid Partner Marketplace. ValiMail's solution provides customers with ironclad email fraud prevention, blocks the most pernicious phishing attacks, builds customer trust and increases email deliverability.…

SendGrid Launches New Innovative Email Marketing Editing Experience

SendGrid, a leading customer communication platform that drives engagement and growth, announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code. “Savvy, time-starved marketers crave elegant visual design tools that also allow them to quickly and safely edit HTML,” said Steve Sloan, Chief Product Officer at SendGrid. “With the…

Machine Learning is Your Secret Weapon for Customer Acquisition

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…

IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

Academy of Persuasion Launches to Instruct Professionals on the Art of Persuasive Communications

Courses to Include Online Learning and Group Training from Industry Legend Juliet Huck Juliet Huck, a trailblazer in the field of persuasive communications for the past 25 years and author of “The Equation of Persuasion” and “50 Ways to Get Your Way,” announced the launch of the Academy of Persuasion training program. The Academy will provide courses through online learning and group training to empower others to secure decisions they are seeking based on proprietary formulas and trademarked processes that have helped…

Cloud Deployments Drive Rapid Growth of Nuxeo in 2019

Company Currently Growing at 46 Percent Year-on-Year; 63 Percent Annual Growth in Cloud Revenue Nuxeo, the leading cloud-native Content Services Platform (CSP), announced 2019 revenue and growth figures that reflect the company’s ongoing success in the fast-growing Content Services market, where Nuxeo continues to outpace its competitors. In 2019, Nuxeo's revenues grew by 32 percent, with Q4 revenue growing 46 percent year-on-year, making the company one of the fastest-growing vendors in the Content Services and…

mParticle Launches New Features to Help Brands Create ‘Data Flywheel’

New Features for Seamless Data Quality Management, and Transformation to Serve as a Foundation for Improved Customer Experience and Better Insights mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced significant product enhancements to its Data Master product to help increase data trust and quality throughout the pipeline, and across teams. Additionally, mParticle announced the early access to Calculated Attributes, a data transformation feature that allows companies to…