Banner Before Header

Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

Influential and Oracle’s Moat Join Forces to Measure Social Media Influencer Campaigns

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of IBM Watson. Influential and IBM Watson have co-created technologies which allow agencies and brands to use psychographic data in identifying influencers along with three first-to-market AI products. Influential, the leading social intelligence firm will work with Oracle’s Moat- a SaaS analytics measurement provider which is a part of the Oracle Data Cloud. The Oracle…

Teads Reports, 26% of Consumers Associate the Word “Fake” with Social Media

Latest Study from Teads Reveals Consumers' Deep Ties to News Content; Also Reports Differences in Perception Between Quality News Publications versus Social Media In the latest study by Teads, Fake News wrecks havoc on a much grander scale than previously examined. Over 75 percent of consumers are more likely to seek out news sources they trust, mostly linking word "fake" with social media platforms. However, only 11% of consumers trust advertising/branded content on social platforms. Read More: Tealium Leads Industry…

Socialbakers Named a Leader in Social Media Marketing Suites, Analytics, Management and Monitoring

G2 Crowd Recognized Socialbakers as an Industry Leader by Customers in g2 Crowd’s Spring Reports for Marketing Suites, Analytics, Management and Monitoring Socialbakers, the leading AI-powered social media marketing platform, has been named as a leader in four categories of Social Media Marketing Suites, Social Media Analytics, Social Media Management and Social Media Monitoring on G2 Crowd, the world's leading business solution review platform. Read More: Madison Logic Partners with Marketo to Help B2B Marketers…

Skorr, an AI-Based App, Unveiled for Social Media Marketers and Influencers

Skorr Empowers iPhone and Android Users with Fact-Based Insights into Their Social Media Influence and Overall Effectiveness Today, we witnessed the launch of the Skorr app on Apple iOS Store and Google Play. In an era of social media turbulence, Skorr, empowers individuals to take control of their social media presence. The Skorr app measures, monitors and verifies social media behavior to help individuals safely navigate social media channels and increase their influence and effectiveness. Developed to the highest…

Millennials Feel Social Media is the Most Effective Advertising Medium — But Don’t Count TV Ads Out Yet, New Horowitz Study Finds

To Read Millennials and Gen Z, Think Outside the Facebook Box, Horowitz's Survey Data Suggests In today’s increasingly cluttered media environment, identifying the most effective media platforms for reaching target audiences is a critical concern for advertisers. Horowitz Research’s latest study, State of Advertising and Social Media, reveals half of the consumers still feel that TV ads during the “regular” (scheduled) airing of a show are the most effective way to reach them with information about new products, followed by…

Lippe Taylor President-Paul Dyer To Talk on Influencer Marketing at Social Media Week NYC

Influencer Marketing Is The Buzz at Social Media Week With Nearly 25% of All Sessions Focused On This. Social Media Week NYC is in full swing and thousands of people are flocking to the Times Square for the multi-city, annual event. Marketers, brand executives, and startup ventures are all assembling for the event to gather insights on the now, new and next in the social media marketing community. Among the plethora of speakers that range from Diageo CMO James Thomson to Rev Run of Run DMC, Lippe Taylor President Paul…

Sprinklr Unveils Intuition, an AI-Powered Potential Game Changer for Social Media Management

The AI sphere for marketers keeps getting bigger and better by the day. Customer Experience Management (CXM) platform Sprinklr, has announced Sprinklr Intuition, a set of AI capabilities that addresses the top-most challenge brands face in social media management. The biggest, commonplace challenge lies in managing the vast scope of digital interactions to deliver humanized and enhanced CX at scale. Sprinklr now becomes the first to provide AI-powered enterprise software for brands to reach, engage, and listen to customers…

Pulsar Launches “Google Trends” For Social Media

Pulsar TRENDS Offers the Easiest and Quickest Way to Get Instant Insights and Ideas from Social Media Pulsar, an audience intelligence platform, has launched a new product that lets users map real-time and historical trends instantly with access to 12 years worth of public data, from the very first Tweet back in March 2006 to April 2018. Pulsar TRENDS helps users to easily understand what audiences all around the world are excited by, and how the conversation changes over days, months or even years. Did the focus of…

ICBRKR Announces the Social Media Platform That Won’t Sell You to the Highest Bidder

The Sleek App by ICBRKR Prioritizes Privacy, Has No Ads, and Helps Others to Find Friends With Similar Interests ICBRKR is a new social media platform that was designed with the new generation of users in mind. Recent issues with security breaches, misinformed updates, political issues and a heavy focus on advertising are turning off younger and older generations alike. The sleek app prioritizes privacy, has no ads, and helps others to find friends with similar interests. It also incorporates a highly curated list of…

81 Percent Of Small Business Owners Are Uncertain When It Comes To Their Social Media Marketing Efforts

A Recent Poll Found That Most Small Business Owners Are Unsure of What They Need to Have a Vibrant Social Media Presence The social media usage is on the rise and businesses are looking to benefit from the increased exposure, one question is repeatedly asked by the business owners: How can my business use social media effectively? Get Social Media Milwaukee conducted a recent poll of 500 small business owners across the US and unearthed some pretty surprising results. They were asked the following question: As small…

Back to Basics: How to Stop the Scroll for Social Media Advertising

Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience  Ineffective social media advertising practices could prove to be detrimental to brand health and demotivate the best influencer marketing agencies. According to a recent Sprout Social report1 on the best practices in social media advertising, a significant percentage of social media consumers are disinterested in social media ads. In fact, the social media marketing software company found that there is a…

Soteria Intelligence Uses Deep Learning to Analyze Social Media for Business Intelligence

Soteria Intelligence Plans to Roll out More Business Intelligence Solutions in the near Future Soteria Intelligence recently announced its research and development around using the company’s revolutionary social media analytics platform powered by deep learning to deliver valuable insights that drive business decisions. The focus of Soteria Intelligence’s R&D has been on first improving the quality of information gleaned from social networks then finding out of the box ways to integrate the data alongside other key…

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and build a credible audience-base. According to We Are Social, there were 2.8 billion users on social media in 2017 globally. In 2018, social continues to be at the forefront of marketing battles. Social pages for businesses have become a marketing staple. Easy to use, share, react, and…

IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, announced a partnership that empowers CPG digital marketers to more effectively target the most active and influential users of major social media platforms. Combining IRI’s predictive audiences and shopper data and AnalyticsIQ’s social…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…

How Blockchain Technology Could Disrupt Social Media’s Stronghold on Data

Will Blockchain come into its own next year? Blockchain is like the internet in the 90’s. People have heard of it, the buzz is growing, and there is a sense that it is important -- but few understand the size and scope of its future impact. Right now we see hundreds of competing blockchain protocols and very little standardization. 2017 was the year that brought awareness to the concept of blockchain. I expect 2018 to be the year we start to see consolidation, regulation, and more widespread early adoption. Also Read:  …

Meet the NetRep Bulletin, NetReputation’s Response to Video on Social Media

It's Becoming More Clear That When People Are Trying to Grasp Subject Matter, They Always Prefer to Watch the Information Unfold Directly Sending a clear message to audiences is an art form, effort that can take a single person to develop an idea or a whole team in charge. It begins with a spark of thoughts that later would be transformed into a piece of content that needs to be delivered in the most effective approach. It that sounds tricky, it is, and that's when compelling tools that can help marketers and enthusiast…

Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

Chinese Giant Robin8 Launches New Global Mobile App for Social Media Users

Robin8, with Access to over 7 Million Users, Could Become a Global Micro-Influencer Platform for Sharing Content  Robin8, China's leading Influencer search engine and marketplace, will beta launch its new global app in March. The Robin8 app is already a hit in China and will be available outside China for both IOS and Android mobile devices starting in March. The Robin8 search engine has already profiled over 30 million people across 13 social networks and the Robin8 app in China has access to a network of over 7 million…