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NetBase Brings Natural Language Processing to Social Media Monitoring; Launches “Instant Search” Solution for On-Demand Social…

According to a market research report, natural language processing market size is estimated to grow from $7.63 billion in 2016 to $16.07 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 16.1%. Social media monitoring segment is expected to be among the top investors in natural processing market. NetBase, by introducing natural language processing for social monitoring, reveals how this cognitive technology adds power and balance to existing martech stacks. NetBase, the leading provider of social media…

IPG Mediabrands Unveils AI-Based Social Media Content Agency; Hires Rob Bernstein as EVP

IPG Mediabrands, the leading digital media, and automated buying platform unveiled a global social media and digital content agency called Mediabrands Society. The announcement comes following the media firms latest hiring of Rob Bernstein as EVP, managing director at IPG. Bernstein will report to COO Chris Loll, IPG Mediabrands. The global leadership program at Mediabrands Society is yet to be announced. IPG Mediabrands will offer a comprehensive suite of social media tools and on-demand media agency operation designed…

Linkfluence Partners with Spredfast to Enhance Social Media Intelligence Capabilities

Linkfluence, the leading social media monitoring platform, has announced a key partnership deal with social marketing platform Spredfast. The international agreement between the two social data intelligence firms will enable marketers to capture and analyze real-time consumer data to enhance brand engagement across channels. "Linkfluence and Spredfast share strong technological standards and performance, a deep sense of customer service and a DNA where innovation is omnipresent. We are proud to be able to offer our…

Falcon New Social Media Tool To Drive Major Marketing Campaigns in 2017

Falcon.io, a Copenhagen-based customer experience platform, has announced the release of a new digital tool to streamline marketing efforts in 2017. The unified social media tool is a single app model laced with all the latest marketing features. Marketers can use this tool to discover, attract, engage and nurture customers across all online platforms using social data. Easy-to-use and backed by cutting-edge real-time data analytics, Falcon digital tool is one-stop data shopping center for social media organizations.…

Cloudinary’s 2020 State of Visual Media Report Reveals Untapped Opportunity to Profit From ‘Dark Social’ Peer Referrals

Report finds adding images and videos to link previews in messaging apps like iMessage, Slack and WhatsApp significantly improve audience engagement and conversion Cloudinary, the media management platform for many of the world’s top brands, today announced its second annual State of Visual Media report. This year’s data reveals an online universe rapidly expanding by geography, device, browser type and other factors. Crucially, with the continued rise of messaging apps like Slack, WhatsApp and WeChat comes growth in…

Mediavine Launches Grow with the Acquisition of Social Pug and Optin Hound WordPress Plugins

The Company Also Announces the Creation of Mediavine Marketplace for Paid Versions of Its Leading WordPress Products Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of Grow by Mediavine, a powerful combination of two WordPress plugins the company has acquired: Social Pug for social sharing, and Optin Hound for lead generation. Social Pug and Optin Hound, previously owned by DevPups, provide WordPress users with efficient, easy-to-use ways to…

Unmetric Integrates SoulMates Earned Media Value Index into its Social Analytics Platform

New capabilities enable digital marketers to ascertain the value of paid or organic social and influencer engagement Unmetric, an enterprise solution for branded content analysis and discovery, today announced it has integrated Social Index into its Analyze platform to provide digital marketers a greater understanding of the effectiveness of their campaigns and content. The integration will be available to all users of Unmetric Analyze for branded content published on Facebook, Twitter, YouTube, and Instagram. As…

OUTFRONT Media Launches Social Influencers Program to Pair Out-Of-Home Ads with Digital Influencers

In Partnership With Social Platform WeAre8, OUTFRONT Social Influencers Program Debuts With Bauducco's Holiday 2018 Campaign OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT's internally sourced social influencer network and its partnership with social influencer platform WeAre8. Baked goods company Bauducco Foods USA is the first brand to execute a campaign…

NFSM: Not-For-Social-Media: Live Video Thrives with Use Cases You Would Never See on the Social Platforms

For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using social media to create and share live video content, it’s actually internal use cases, that would never make sense to appear on social media that are driving rapid adoption for many businesses. We can refer to these experiences as off-social, or Not-For-Social-Media live video experiences. According to Brandlive and IBM’s recent Live Video Benchmark Report, departments throughout many…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

ListenFirst’s Report for Media Publishing Industry Reveals Social Branded Content Nearly Doubled in 2017

Social Branded Content up 98%, Fatherly with New York Life Insurance Lands #1 Branded Post ListenFirst, the most comprehensive social analytics solution for the enterprise, today released its Media Publishing: Social Branded Content Report with key insights into the adoption, effectiveness, and strength of social branded content as a new advertising opportunity. ListenFirst's report reveals social branded content on Facebook grew by 98 percent in 2017 and outperformed all other posts published by the media publishing…

BNI Global Acquires SCION Social to Enhance Global Marketing Initiatives

BNI (Business Network International) welcomed Scion Social (Scion) to the BNI family of companies on June 30, 2020. This acquisition represents a key step in BNI's global marketing strategy to impact more business owners around the world. With the addition of its first-ever chief marketing officer in 2019, the launch of a refreshed brand in May 2020, and the build-out of a multi-year marketing plan, BNI has set the bar high for itself and its marketing efforts in 2020 and beyond. Acquiring Scion is another important step…

4media group, Inc. Recruits Digital Marketer Thomas Hoehn

Hoehn Brings More Than 30 Years of Social Media and Marketing Experience to Growing U.S. Team 4media group, Inc., a global integrated marketing and communications agency, welcomes experienced digital marketer Thomas Hoehn to the expanding 4media group team in the United States. Consistent with 4media group's plans for growth, Hoehn will be leading and building 4media group's digital and social media practice. Marketing Technology News: Inpixon Completes Acquisition of Global Distribution & Development License Ed…

Priya Dogra appointed President, WarnerMedia Entertainment Networks, EMEA and APAC

WarnerMedia, a division of AT&T Inc., has announced the appointment of Priya Dogra as President, WarnerMedia Entertainment Networks, EMEA and APAC. For the time being, Dogra will continue her responsibilities as Executive Vice President, Strategy & Corporate Development for WarnerMedia. With her added responsibilities, Dogra will report to Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International Networks. She replaces Giorgio Stock who stepped down at the end of June.…

Bazaarvoice Acquires Curalate to Accelerate Social Content Across Its Network

Bazaarvoice adds Curalate’s leading visual commerce solutions to its global network of Retailers, Brands, and Consumers Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, has announced the acquisition of Curalate, creating a powerful offering to lead the growing visual commerce trend, where consumers increasingly buy based on user-generated visual content. Curalate provides shoppable social, UGC, and influencer marketing solutions to more than 1,000 brands and…

Seechum App – The Netflix of Social Connections Launched in 188 Countries

Seechum, a new Social Connections Mobile App, officially launched globally on the App Store, after a short beta release in the UK. The launch comes off the back of a successful seed funding round which closed at the end of 2019. Seechum is the world's first on-demand, video-based Social Connection Mobile App, enabling entertaining social experiences between individuals from more than 180 countries. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies…

Mediagrif E-Commerce Platform Orckestra Chosen As Exhibitor At New Retail TechLab

Mediagrif Interactive Technologies Inc., a leader in SaaS commerce technologies, is proud to announce that its enterprise-grade e-commerce solution – Orckestra – has been selected as one of the exhibitors at the new Retail TechLab in Copenhagen. Retail TechLab is an initiative to explore, exhibit and test solutions for the future of retail, established with the collaboration of the Danish government, the Danish Business Association, and numerous educational and corporate institutions including Microsoft. Recommended AI…

Sytel Releases Multi-Tenant, Multimedia And Fully Blended Contact Center Platform

Sytel announces version 11 of their Softdial Contact Center (SCC)  hosting platform, supporting fully blended voice, chat, email, SMS, video, and all social channels. Marketing Technology News: Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment Michael McKinlay, CEO of Sytel, commented “Rather than tell you that this new version takes hosting to new heights (which by the way, we think it does!) let me cut to the chase and pull out ten of the new features which we think are…

Jukin Media Surpasses $25 Million Milestone in Royalty Payments to Everyday Video Creators

The Media Company Paid $1M in Royalty Payments in Q1 2020 as Advertisers and Producers Adjusted to the New Normal Jukin Media, the leader in user-generated entertainment, has reached a new milestone: it has now paid out more than $25M in royalty payments to everyday video creators who have captured something remarkable on camera. As the global pandemic has slowed the entertainment industry to a halt, Jukin has been a go-to resource for producers of TV shows and commercials as user-generated content (UGC) can be used to…

TechBytes with Hilary Ross, VP of Podcast Media at Veritone One

Tell us about your role and journey into technology. What inspired you to take up the role at Veritone One? My college education and initial jobs after college were focused on politics and environmental law. I worked on a handful of political campaigns at the state level, and as a part of my work on those campaigns, I was exposed to radio, Facebook and local television advertising. That was my first introduction into the advertising world. From there, I have had a handful of opportunities in advertising and…