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Interview with Maher Jaber, CEO and Co-Founder, BrandFIT

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us a little bit about your role at BrandFIT? My role at BrandFIT is essentially the visionary and the driving force behind the organization. I saw a need for a business like ours a few years ago and believed it was the right time to jump into this space. That said, I wanted to develop a platform like no other, one that was unique, easy to use, cost-effective, and that would…

Spiceworks Study Reveals Employees Spend 26 Days Per Year on Websites Unrelated to Their Job

Large Organizations Restrict the Most Internet Activity; Facebook, Snapchat and Instagram Most Commonly Blocked Social Channels Spiceworks announced the results of a new survey examining the use of web filtering in the workplace and the implications of restricting certain online properties. The results indicate among organizations that don't restrict any internet activity, most employees (58 percent) spend at least four hours per week, the equivalent of 26 workdays per year, on websites unrelated to their job. In other…

What Makes Influencer Marketing Platforms So Exciting?

Understanding Influencer Marketing Technologies Help Marketers Effectively Apply This Amorphous Marketing Strategy "A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook What is Influencer Marketing? Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience's beliefs and behaviors towards brands. An Influencer is an individual…

Fireside Chat with Adam Sirois

Adam Sirois talks about the tools and strategies he uses to create effective B2B sales content at BounceX. B2B Marketing Strategy and Customer Acquisition Models Tell us about your role at BounceX and how you got here. What is the story behind the inception of BounceX? I’m the VP of Sales and I’m responsible for new business. The majority of my team’s focus is working with the top ~500 online retailers (ecommerce). Prior to BounceX, I had a pretty entrepreneurial background and my first foray into ecommerce was…

Get That Coveted Blue Tick On Instagram

Instagram Offers Australian iPhone Users a Chance to Verify Their Accounts, To Offer the Same to Android Users in Couple of Weeks As a social influencer, it’s important for you to get that “Verified” blue tick against your handle on your social media presence. Yet, getting one on Instagram has been a steep uphill task. Not anymore. Instagram is reportedly testing a new verification process with an official request form, publicly accessible within the app for the first time. Before you check your app for that request…

Unify Square Announces New Microsoft Teams and Machine Learning Expansions for Market-Leading PowerSuite Software

Company Momentum Continues with Expanded Asia-Pacific Operations Center and New Operations Center in Lithuania to Serve Growing Global Customer Base Unify Square, the leading provider of software and cloud managed services for Microsoft Teams and Skype for Business, announced the expansion of three existing PowerSuite solutions to add reporting and analytics for Microsoft Teams -- Executive Dashboard, Usage & Adoption Dashboard, and Help Desk, as well as a new machine-learning-powered PowerSuite solution called…

Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

Brand Embassy and Talkdesk Form Partnership to Provide an Omnichannel Platform for Customer Service

This Partnership Between Brand Embassy and Talkdesk Enables Companies Globally to Scale Customer Service Operations Across Voice and Digital Channels in a Single Integrated Interface Brand Embassy, the top-rated digital customer service platform, has signed a partnership with Talkdesk, the enterprise contact center platform, to offer a joint solution for omnichannel customer service. This partnership between Brand Embassy and Talkdesk enables both large enterprises and midmarket companies globally to test, implement…

Searching for a CMS: A Guide to Pick the Right Platform for Any Project

In Part One of How to Work with a Content Management System (CMS), We Picked Key Points Any Online Business Should Start With Websites are like gardens and lawns – you always miss out on something that your neighbor (in this case your competitors) have. Or you wish, you could add more – but run out of place to showcase them. Creating a website takes a lot of hard work, immaculate precision, foresight, and of course, oodles of creativity. However, science is a ready reckoner and a helpful assist to get things right, and in…

Harness the Full Power of Video Marketing through Analytics

Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen engagements with an audience of all age-groups. Shorter attention spans today have to lead to the need for content…

The Year of Advanced TV: Why It’s Finally Arrived

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…

Edina Realty Launches “Emma Marketing” Automation for Agents

Automation Service Powered by Imprev Simplifies the Agent Marketing Experience At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty’s listings, dramatically simplifying the way agents promote their listings and helping them win more business. Edina Realty…

87seconds Joins Global Digital Marketing Group Datawords

87seconds Has Demonstrated a Strong Growth Trajectory Brussels-based video content agency 87seconds announces its acquisition by Datawords, a global digital marketing Group and leader in e-Multicultural technologies. As a result, the fast-growing scaleup company becomes part of a larger network of digital agencies within the Datawords Group. This will strengthen the video agency's road to international expansion and global content campaigns. Driving growth and international expansion Having doubled its annual…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

2018 Content Marketing Awards Winners & Top Finalists Revealed

Content Marketing Institute Announces Winners in 2018 Content Marketing Awards The Content Marketing Institute (CMI) just announced the 92 category winners as well as the finalists for the top four prizes in the prestigious 2018 Content Marketing Awards. The Content Marketing Awards, produced by Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed more than 1,100 entries to choose the best of the best…

OLB Introduces Omnisoft Cloud-Based Commerce Platform

Comprehensive Suite of Integrated Business Services Includes Inventory, Back-Office, and Payment Acceptance to Simplify Operations and Reduce Costs The OLB Group Inc., a provider of merchant-centric SaaS solutions for small and medium businesses, announced the release of its Omnisoft cloud-based merchant service platform. Omnisoft integrates multiple business functions into a single, intuitive portal to help businesses facilitate operations and improve overall performance. Omnisoft is available through Independent Sales…

Think Your Website is Too Small to be Hacked? Think Again, Says Sitelock

The Secret Life of Websites, a Sitelock Website Security Insider (Q1 2018) Report Published This Month, Gives Insights into Website Security and Much More The Cambridge Analytica data breach turned out to be just the tip of the iceberg. After Facebook, Panera Bread, MyFitnessPal and other big enterprises and brands kept the talk around data privacy going. Turns out, you don’t have to be a big name in the market in order to face cybersecurity issues. The SiteLock Website Security Insider (Q1 2018) analyzed data from over…

Keeping A Positive Approach to Data Management is Critical to Revenue Traction

AI Could Help in Meeting Revenue Goals with Even More Effective Data Management; So do, CRM, Automation and Customer Experience Management Platforms Today, quality data management and data analytics are at the center of most businesses – and this has happened faster than we could have imagined. Whether you are a fresher or a senior executive, data and the power of analytics that it incubates is rapidly transforming the whole definition of customer engagement and the intersection of experiences. From attracting shoppers to…

How Retailers Can Use Customer Data to Make Shopping Great Again

We live in a constantly-connected era. Consumers interact with brands more than ever before – across various channels and devices, and at every step of the shopper journey. We use devices to research items, read reviews, compare prices, and seek advice. All of these interactions produce significant amounts of data that retailers could use to improve shopping experiences, create more customer loyalty, and boost margins. However, many retailers are struggling to gain value from these new heaps of customer information. Data…

How to Document Your Content Marketing Strategy

Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing. But, it’s much easier said than done. Developing and publishing content takes careful planning. You need to research and stay consistent to generate sales or leads. You’re probably already using various platforms to produce content and understand that it requires great organization.…