LiveXLive Names Jackie Stone Chief Marketing Officer

LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that Jackie Stone has been appointed the Chief Marketing Officer of LiveXLive.  Stone, an award-winning marketing executive, will lead all consumer and product marketing programs as LiveXLive continues to expand its global presence. "I'm thrilled that Jackie is joining our executive team," said Robert Ellin, Chief Executive Officer and Chairman of LiveXLive.  "She is a perfect fit for LiveXLive - she's a fierce innovator, and…

HotSwitch launches on Applicaster Zapp platform

Audience-interaction service brings new features to clients of Applicaster's expansive content management system, including DirecTV, FOX, Televisa HotSwitch, an audience-interaction engine for mobile, web and smart TV apps, has launched on Applicaster, the platform simplifying the lifecycle management of direct-to-consumer media applications. Applicaster clients can now seamlessly activate a full suite of HotSwitch interactive features within their apps, including live trivia, fan chats, polls and more. HotSwitch makes…

Merkle’s Latest Customer Engagement Report Finds 88% of Marketers Are Moving to Omni-channel Campaign Strategies

Q1 2020 report features expanded data samples within the US and the UK Merkle , a leading technology-enabled, data-driven performance marketing agency, released the third installment to its quarterly report focused on customer relationship management (CRM). The Q1 2020 Customer Engagement Report features proprietary research about how marketers are delivering personalized customer experiences as well as case studies highlighting techniques to increase engagement. New to this quarter’s report is an expanded data sample of…

Adjust Launches Pioneering Automation Technology to Fundamentally Simplify Mobile Advertising Processes and Foster Creativity

With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today's marketers.…

Flipboard TV Premieres on Samsung Galaxy S20

Flipboard Launches Premium Video Service In Partnership With World-Class Publishers And Local TV Stations Flipboard launches Flipboard TV, a new curated video service inside the Flipboard app featuring content from Flipboard's publisher partners. In collaboration with top publisher partners as well as local TV stations across the U.S., Flipboard TV provides access to professionally produced short-form videos in a premium, ad-free service that viewers can customize based on their interests. For the first three months,…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

Dataiku Named a Leader In the Gartner 2020 Magic Quadrant For Data Science And Machine-Learning Platforms

Placement marks Dataiku's fourth consecutive year of inclusion in the report and the first year in the Leaders quadrant Dataiku, one of the world's most advanced Enterprise AI platforms, was named a Leader in the Gartner 2020 Magic Quadrant for Data Science and Machine-Learning Platforms. Dataiku credits its placement to its completeness of vision and ability to execute. This marks the fourth consecutive year of Dataiku's inclusion in the report and the first year in the Leaders quadrant.…

Are You Prepared to Run Your Office Remotely?

Businesses all over the world are now taking part in what is being called the "largest work-from-home experiment". A powerful digital communication solution is paramount to keeping teams and customers connected when flexible working arrangements come are in place. maaiiConnect, a revolutionary digital convergence platform, comes in to help businesses remain on track even when employees are required to work remotely. During uncertain times, leading-edge technology has the power to erase geographic barriers and support a…

Shawn Blevins Joins Inseev Interactive

Leading Performance Digital Marketing Agency Welcomes Industry Veteran as Chief Revenue Officer to Manage Exploding Growth INSEEV INTERACTIVE has announced Shawn Blevins has joined as Chief Revenue Officer. In his new role, Shawn will be responsible for ensuring the company extends its leadership position in the fast-growing market for Digital Performance focused on SEO, Paid Media, and Content Marketing. Stop Wasting Paid Search dollars "Inseev has unlocked repeatable organic growth for leading…

At NADA Show 2020, Outsell Debuts Auto Industry’s Only AI-Powered Omni-Channel Marketing Solution for Auto Dealers, and Announces VIN…

New VIN service solution and direct mail leverage AI to help dealers optimize the customer experience across channels and profit centers From the NADA Show 2020, Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced two new solutions intended to help auto dealers leverage Artificial Intelligence (AI) to better target their marketing and drive more sales and service revenue. Both are available immediately. The first is Direct Mail that’s driven by the same artificial…

Tamatem, the Leading Mobile Games Publisher Raises $3.5 Million to Expand Beyond the MENA Market

Tamatem, the leading mobile games publisher in the Arabic speaking market, has raised a $3.5MM Series A follow-on round. The round was led by existing investor Wamda Capital, with participation from  Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media. The purpose of this round is two-fold: to double down on Tamatem's efforts in the region, and to expand beyond the MENA to underserved markets worldwide. In 2020, Tamatem will grow the marketing scale of their existing titles, including…

Cisco Announces David Meads as New UK & Ireland leader

Cisco announced the appointment of David Meads to lead its UK & Ireland business. Meads, who recently led the Partner Organisation for Cisco in Europe, Middle East, Africa and Russia (EMEAR) and prior to that, spent a decade in leadership roles for the company in the Middle East and Africa, will take on the role with immediate effect. The UK represents an important market for Cisco and is at a pivotal point in its digital transformation. With the seventh largest economy globally and a strong technology heritage, the…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

Dataiku Selected as Platform for NATO’s Allied Command Transformation Focusing on AI Projects

Dataiku will Partner with ACT and Member Nations to Develop and Deploy AI in the Field Dataiku, one of the world's leading enterprise AI and machine learning platforms, announced today a collaboration with NATO's Allied Command Transformation (ACT) to serve as one of the central platforms for building and deploying AI projects. ACT will contract with Dataiku's world-class team of data scientists and domain experts to help solve some of ACT's most challenging use cases in the field. "We…

For Brands, Sustainability Is the New Digital

The global population is the youngest it’s ever been, with 50 percent of the world aged 30 or under, and the top issue for this group is climate change. In fact, nearly nine out of 10 Gen Zers are worried about the environment. When you couple this with the massive spending power of Gen Z (in the US, Gen Z spends $44bn annually and influences a total of $600bn in household spend), one thing becomes clear: brands need to re-examine their approach to sustainability if they haven’t already. From 16-year-old activists Greta…

Zenly Selects Leanplum for Best-in-Class Customer Engagement

Leanplum's A/B Testing and Data Integration Capabilities Enable Deep Audience Insights Leanplum, the leading multi-channel customer engagement platform, and Zenly, the leading social map for close friends and family, an independent subsidiary of Snap Inc., announced that Zenly selected Leanplum for its robust customer engagement capabilities. The partnership will allow Zenly to benefit from Leanplum's powerful in-app A/B testing tools and its integration with Amplitude's analytics platform to drive segmented and…

Gismart Launches a Brand New Game Exclusively on Snapchat

In partnership with Snap, Gismart is launching a real-time multiplayer game Color Galaxy on Snapchat platform. The game was exclusively created for Snap Games. In Color Galaxy, players can conquer the planets with friends on Snapchat. Featuring Bitmoji, Color Galaxy allows Snapchatters to invoke their inner galactic conqueror, in a fast-paced and wildly entertaining multiplayer game. Snapchatters compete to get the most territory by driving cool custom cars or perhaps even a chicken and as Color Galaxy incorporates Bitmoji…

Matterport Appoints Japjit Tulsi as Chief Technology Officer

Accomplished Leader to Drive Technology Vision as Company Continues its Rapid Growth Matterport, the world leader in 3D capture technology and spatial data, announced the appointment of Japjit Tulsi to Chief Technology Officer. Tulsi will assume day-to-day leadership of Matterport's product and engineering teams and help set the technical vision for the company, along with co-founder and Chief Scientist, David Gausebeck. Tulsi joins Matterport at a time of hyper-growth that includes…

eBay Completes Sale of StubHub

eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, announced that it has completed the sale of StubHub to viagogo for $4.05 billion in cash. "The completed sale of StubHub to viagogo is a great outcome both in terms of the $4.05 billion sale price and the potential StubHub has with its new owner," said Scott Schenkel, interim CEO of eBay Inc. "The StubHub transaction reinforces our commitment to creating shareholder value and is consistent with…

Better Together: WP Engine and Flywheel Make Local and Genesis Products Available to All Customers

Leading Local Developer Tool and Theme Framework Simplify Bringing WordPress Digital Experiences to Life WP Engine, the WordPress technology company, announced two updates to simplify the workflow of developers and enable them to create world-class digital experiences. Starting , Local (formerly Local by Flywheel), will connect directly to the WP Engine WordPress Digital Experience Platform (DXP). Additionally, Flywheel customers will now have access to the Genesis framework and themes free of charge, a feature already…