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Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising

After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for Digital Advertising Cannes Lions 2018 remains the most followed event at MarTech Series. We chose to talk more this time with industry leaders at Cannes Lions and dive deeper into the realm of digital advertising. We spoke to Oath’s new Head of Americas Sales & Global Teams, Jeff Lucas, who was there. He talks extensively about brand safety, “XR” ads and native. Brand safety still the topic du jour …

TechBytes with Joshua Smith, CTO, Kaon Interactive

Joshua Smith CTO, Kaon Interactive Immersive Content and Visual Marketing are buzzing louder than any other marketing tool in 2018. Videos, AR/VR, and Live streaming content are perfect recipes for a powerful audience engagement at any time. We spoke to Joshua Smith, CTO, Kaon Interactive, to better understand the current state of visual marketing technologies and how his company would extend the benefits of their partnership with Google and Lenovo to customers.Tell us about your role at Kaon Interactive and the…

Enterprises Embracing Video Calling To Drive Customer Service Innovation, Finds New Research From Sinch

Consumers Welcome Convenience of Video Calling to Talk to Brands and Businesses, While 24% Would Consider Switching Banks to a Provider That Offered Video Calling Brands and businesses are increasingly integrating Video Calling functionality into their applications to help improve customer service, reduce costs, and acquire new customers - finds new research released recently by Sinch, part of global CPaaS provider CLX Communications AB. Sinch's Video Calling Survey, conducted in late 2017 in partnership with One…

Infutor Launches ReachSmart Digital ID Audience Targeting

Adding Digital Identities Improves Quality of Custom First Party Audiences for Social and Programmatic Marketing As social media and digital programmatic strategies evolve with a sometimes competing emphasis on targeting and scale, Infutor, the consumer identity management expert, introduced its ReachSmart Digital ID solution to help marketers target more of the exact consumers they most want to reach. ReachSmart Digital ID adds multiple email addresses (digital identity markers) to consumer identities, helping increase…

JM Internet Announces Post on Instagram Marketing Tips for Small Business

Jason McDonald, a Top-rated San Francisco SEO Consultant and Director, JM Internet Group, Shared These Tips for Instagram Marketing The JM Internet Group, a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce that a new post on Instagram marketing. Instagram is a key component of social media marketing, as the social network (owned by Facebook) is one of the largest social media networks in the world. It is also notable for its reach to younger people and its focus…

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…

Five Strategies to Boost Donor Retention Using Email Marketing

Understanding the Importance of Donor Retention Is Equivalent to Ensuring That the Retention Program Is Constantly Expanding Contributing to a noble cause adds value to corporate identity of any business. It aids in supporting welfare and promoting goodwill initiatives. Email marketing is an important medium of communication in maintaining a good relationship with nonprofit donors. It is the point of contact which must be utilized whenever necessary, especially since the power of communication is marked as high importance…

Fighting Fake News Content with AI, Sentiment Analysis Tech and Machine Learning

To Fight Fakes News and Fake Reviews, Marketers Should Aim to Provide the Best Experience Possible that Helps Drive Customer Loyalty, and Prompts Customers to Generate Even More Reviews Customers and marketers are riddled with a common challenge -- how to identify fake news and fake reviews online. According to a recent article by MIT Technology Review, MIT Media Lab researchers found out that fake news about all kinds of topics spread faster than those that are accurate. Especially, false political news! Recently, BBC…

iClimber Announces New Instagram Marketing Services

iClimber, Leading Social Media Marketing Company, Is Announcing a New Service for Instagram Marketing That Will Help Increase Followers and Likes Naturally. iClimber, a leading social media marketing company, is announcing a new service for Instagram marketing that will help increase followers and likes naturally. Instagram recently announced that it no longer will display their feeds based on the most recent posts, but rather based on what they think the user is interested in. They use various factors to decide this,…

AI-Powered Intelligent Messaging Technology from Digital Air Strike Accelerates Sales for Businesses on Facebook and Websites

Response Path Allows Businesses to Start Conversations, Capture Leads and Convert to Sales with Intelligent Messaging on Multiple Platforms Including Facebook Messenger Digital Air Strike, the leading social media, intelligent messaging and digital engagement company, has integrated with Facebook to deploy its award-winning Artificial Intelligence (AI)-powered real-time messaging solution, Response Path, on Facebook Messenger. Response Path allows businesses to deploy "Facebook Assistant" on Messenger to communicate…

Pastilla Institute and Kremsa Digital Announce Merger

Consolidated Strategic Creative Branding and Marketing Agency Poised to Expand Client Services and Broaden Global Reach This merger solidifies The Pastilla Institute and Kremsa Digital's long-term collaborative dynamic, with Pastilla heading creative concept development and execution and Kremsa directing targeted, metrics-driven digital implementation. The agencies have partnered on many projects as separate entities, most recently developing the BigWave Systems WebApp for health insurance general agency Warner Pacific…

T3 Wins Seven Awards For Technological Innovations And Brand Campaigns

Two National Gold ADDY Awards plus a People’s Choice Award, three Internet Advertising Competition Awards, and a Communicator Award help T3 kick off awards season T3, the Austin-based innovation agency, was recently recognized with awards for technological innovations and brand campaigns, including honors for work for clients UPS and Allstate. For UPS, T3 won a National Gold ADDY Award and a People’s Choice Award from the American Advertising Federation for its Wishes Delivered campaign; an Internet Advertising…

Tips to Evaluate the Impact of E-Reputation Analysis – A Quantzig Whitepaper

Quantzig Lists the Tips to Evaluate the Impact of E-Reputation Analysis Quantzig, a global analytics solutions provider, has announced the completion of their recent whitepaper on the tips to evaluate the impact of e-reputation analysis. In the current scenario, we have come to a stage where organizations believe that social networks are the most significant tools to boost their brand presence on digital platforms. Some of them spend more time concentrating on their social media accounts than on their site.…

Why Are Businesses Turning Heads at the Salesforce Commerce Cloud?

We Dive Deeper into the Salesforce Commerce Cloud and Why It That Has Proved to Be a Scalable, Cloud-Based Solution for a Unified Customer Experience in Ecommerce Globally, the e-commerce business is thriving and is set to reach 4.88 trillion dollars in revenues by 2021. Although e-commerce is far latest as a concept than traditional shopping, it has amassed popularity in hordes. Here are some facts related about online shoppers -- Customers can shop round the clock - 58% Customers can compare - 54% Customers get…

Instart World Cup Ad Performance Study Reveals Why Advertisers Are Winning This Year’s Tournament

Fans Are Watching the World Cup Live, and Commercials Are Impacting Their Behavior — Especially if the Ads Feature David Beckham Instart, the company helping thousands of leading brands around the world deliver faster, safer and more profitable online experiences, today announced the results of its 2018 World Cup Ad Performance Study. The study revealed that more than two-thirds (70 percent) of Americans and Brits watching the 2018 World Cup are doing so live, with the Brits (81 percent) watching more live matches than the…

ZenMate Reports Significant Increase in Traffic and Revenue due to World Cup 2018 and Changes to its Portfolio

VPN Subscriptions Sales Double as the World Cup Continues Zenmate Introduces Ultimate and a New Version of B2B Offering Zenmate Heavily Testing Free VPN Tier in Emerging Markets ZenMate , the leading VPN service provider owned by the internet security and privacy company ZenGuard GmbH, has seen a considerable rise in revenue and website traffic due to the high demand to stream the World Cup. The company's constant efforts to eliminate buffering and improve the overall streaming quality seem to have had a…

Box Announces Expansion of Box Skills Private Beta to Bring Advanced Machine Learning to Enterprise Content

Introduces Custom Box Skills from IBM and Support for New Machine Learning Services from Microsoft Azure Box Inc., a leader in cloud content management, announced the expansion of its private beta program for Box Skills – the breakthrough framework for applying state-of-the-art machine learning technologies, such as computer vision and video indexing, to content stored in Box. Previously only available to select customers, Box Skills will be expanding its private beta access to additional customers starting in July, with…

Fireside Chat with Sophie Slowe

Sophie Slowe talks about the tools and strategies they use to create effective B2B content at Kitewheel. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Kitewheel? At Kitewheel I cover all strategy work for the US and have a colleague who supports me in EMEA. We are a small but nimble and highly driven team. We are motivated in the immediate term by the excitement, challenge and diversity of each project that we take on. In the longer-term, we play an…

Dentsu Aegis Network Announces the Launch of Merkle MENA

Rudy Banholzer Appointed to Lead the New Expanded Operation in the Region Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a leading technology-enabled, data-driven performance marketing agency. In MENA, Merkle will be led by Rudy Banholzer, formerly the managing director of full-service social media agency Your Social prior to its acquisition by Merkle in the EMEA region. Your Social is being rebranded to Merkle with Rudy’s remit…

Spritz Named Marketing Partner for San Francisco Bay Area’s Salesforce Transit Center

Spritz Is Providing All Aspects of the Branding, Creative, Digital Concept, and Web Design, as Well as Social Media for the Landmark Center Spritz, a San Francisco-based firm, is proud to be named as the marketing agency for Salesforce Transit Center, a regional transportation and lifestyle hub now in the final stages of construction in the heart of downtown San Francisco. Spritz is providing all aspects of the branding, creative, digital concept, and web design, as well as social media for the landmark center due to…