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Interview with Lyle Stevens, Co-founder and CEO, Mavrck

"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable."Tell us about your journey into martech and how you started Mavrck? Prior to Mavrck, I actually worked in the aerospace and defense industry as a cybersecurity product manager. One of the initiatives I worked on was building and deploying an enterprise social network to help employees securely collaborate with each other, so they wouldn’t use LinkedIn or Facebook and increase their exposure to social…

Is Your Facebook Engagement Working For You?

The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns. “Paid media on channels like Facebook has become less transparent and reliable for engaging with your audiences. Earned…

TechBytes with Brad Fay, Chief Commercial Officer, Engagement Labs

Brad Fay Chief Commercial Officer, Engagement Labs According to Engagement Labs, most retailers see Amazon as the benchmark to outperform, and some of them are actually managing to do it. To better understand the state of flux in e-commerce and how Amazon continues to do better than the rest of the pack in retail and e-commerce, we spoke to Brad Fay, Chief Commercial Officer, Engagement Labs.What are the core tenets of the technology driving TotalSocial reporting? The underlying premise of TotalSocial is the proven…

Americans Believe Tech Makes Their Lives Better But Society Worse, New Vrge Study Finds

60% Say AI & Automation Will Reduce Job Opportunities The vast majority of Americans believe that smartphones and internet technology have improved their lives, yet consumers are extremely concerned about tech's impact on society as a whole – especially in relation to data security, the growing gap between rich and poor, and job opportunities. Americans do not believe that policymakers are keeping up with the pace of technological change and, by wide majorities, believe that government should do more to regulate…

Nimble Rated #1 Small Business CRM by G2 Crowd

Rapid Stream of Product Innovations Earn Nimble CRM Market Leading Status and Tops in Customer Satisfaction for the Fifth Consecutive Year Nimble, the simply smarter CRM for Office 365 and G Suite, announced that it has been rated the top CRM for small businesses as well as named market leader in multiple sales enablement categories according to G2 Crowd, the world’s leading business software reviews platform. Rankings are based on verified user reviews and market presence in the following categories: #1 CRM for…

Interview with Will Wiegler, CMO, SpringCM

"AI should not be applied to a process until the risks and errors are fully understood."Tell us about your role at SpringCM and how you got here. What galvanized you to join the company? As Senior Vice President and Chief Marketing Officer, my focus is growing awareness and market share for SpringCM, and helping to build a brand with which customers want to do business. At SpringCM, we help workflow for businesses and organizations worldwide through adoption of a cloud-based document management and automation platform. I…

SoundCloud Announces Global Programmatic Partnership With AppNexus

World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent advertising technology company. Under the terms of the partnership, SoundCloud's audio and video inventory are now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud's highly engaged millennial and Gen Z audience. Buyers can…

YellowHammer GM Sam Appelbaum Named to AdMonsters Power List

Honor Highlights Sam Appelbaum’s Innovative, Client-Oriented Leadership YellowHammer Media Group recently announced that the company’s General Manager Sam Appelbaum has been named to the AdMonsters Power List. Appelbaum will be celebrated on stage with the other honorees on June 5th at the Metropolitan Pavilion in NYC during the Closing Panel and Power List Reception. AdMonsters describes the members of the Power List as, “Nominated by your peers and selected by AdMonsters, the Power List showcases innovative leaders,…

Dun & Bradstreet’s Dr. Anthony Scriffignano Named US Chief Data Officer of the Year

Scriffignano Holds Multiple Patents Worldwide Dr. Anthony Scriffignano, senior vice president and chief data scientist at Dun & Bradstreet, was recognized today as the US Chief Data Officer of the Year 2018 by the CDO Club, the world's largest community of C-suite digital and data leaders. Dr. Scriffignano was presented with the award after his keynote, "Digital Disruption: Evolve Or Fade, The Choice Is Ours," at the 6th annual NYC CDO Summit, hosted in the Roone Arledge auditorium at Columbia University in New…

Sailthru Recognized as a 2018 Top Rated Email Marketing Software by TrustRadius

With an Average Rating of 7.4 out of 10, Sailthru Stands Out as a Leader Among Mid-Sized Companies Sailthru, the leading personalized marketing automation technology for retail and publishing, announced that it has been recognized as a 2018 Top Rated Email Marketing Software provider by TrustRadius, the most trusted B2B review platform. "Sailthru earned a Top Rated Email Marketing award from TrustRadius thanks to strong feedback from customers," said Megan Headley, Research Director at TrustRadius. "Reviewers praise…

New Clutch Research Highlights Most Highly Recommended B2B Service Providers in Atlanta

After Analyzing Hundreds of Marketing, Design, Creative, Development, and IT Companies in Atlanta, Research Firm Clutch Named the Leaders Based on Client Reviews Leading research, ratings, and reviews company Clutch released in-depth analysis and rankings of business service providers in Atlanta. The data shows the leading companies in four business segments: advertising and marketing, creative and design, development, and IT services. Of the hundreds of companies evaluated, these companies were named top performers…

What Platforms Can Do To Increase Transparency For Publishers

It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views of where their revenue really comes from. Platforms say they’re addressing the issue, but how can publishers combat the growing problem themselves? In many ways, programmatic has failed publishers. Media companies are juggling a range of revenue streams, still trying to understand what will be core to the business. According to the Reuters Institute, most publishers think subscriptions will be…

Zendesk Recognized as a Leader in the Gartner Magic Quadrant for CRM Customer Engagement

Zendesk Named in Gartner Magic Quadrant for the Third Year in a Row Zendesk, Inc, announced that for the third year in a row, Gartner Inc. has named the company a Leader in the Magic Quadrant for the CRM Customer Engagement Center. With one of the fastest-growing customer bases of any vendor, Zendesk believes it was recognized for its overall value proposition, ease of set-up, usability, API integration and rapid adoption. According to the report, “Customers are demanding consistency of treatment when self-service…

Anderson Group Rebrands, Reflecting its Big Thinking for Impact

Creative Agency Redefines ROI as Realization of Impact Anderson Group is launching its new reinvigorated branding and position that reflects the impact agency's energetic vibe, work ethic, and passion its team provides to clients. "As an impact agency, we inspire, influence, and shape the future—and our new branding better reflects that personality and culture," said President Missy Orlando, Anderson Group, Sinking Spring, Pa. "When it comes to anticipating market changes and exceeding expectations, we think big and…

HomeAdvisor to Help Power New Home Services Experience on Facebook Marketplace

Consumers Can Now Book Home Services Through Facebook Marketplace HomeAdvisor, an operating business of ANGI Homeservices, announced that the company is powering a new way for consumers to seamlessly book a home services appointment through Facebook Marketplace. Through Facebook Marketplace, consumers can search and be matched with service providers who perform a variety of tasks, including HomeAdvisor service professionals. Consumers can then easily communicate and request quotes directly with their matches via…

Interview with Jason Beckerman, Co-Founder and CEO, Unified

"Social data can empower sales teams to sell better, marketers to advertize better, and analytics teams to make real-time recommendations."Tell us about your role and how you got here. What inspired you launch Unified? My role as CEO of Unified includes overall strategic direction of the organization, as well as our products and services. I grew up in the financial services industry running technology projects for companies like Merrill Lynch. My co-founder and I saw the early power of the Facebook platform and built some…

Dropp.TV Announces Andrew McCartney as CEO

Seasoned UK Tech Entrepreneur and Former CEO in Residence of Microsoft Ventures Andrew McCartney Joins Global Shoppable Media Platform Dropp.TV Dropp.TV, the next generation of shoppable media, giving viewers the power to buy any product on any screen instantly announced that Andrew McCartney, a quintessential player in the tech scene, will serve as the company's first CEO. In 2013, Microsoft tapped McCartney as CEO in Residence of Microsoft Ventures in the UK. In this role, he helped startups around the world…

Google Bulletin Validates Vita Mobile Systems Crowdsourced, Geolocation Mobile App VITA

Google’s Pilot Validates the Overall Need for Media Localization as Well as VITA’s Geolocation, Crowdsourced Model for Sharing Pictures, Videos and Commentary on Local Events Vita Mobile Systems Inc., a technology company focusing on digital imaging in mobile devices, is preparing to launch its first social media app, VITA. VITA is a revolutionary new mobile app that uses propriety crowdsourcing, geolocation and artificial intelligence (AI) algorithms to allow users to both contribute to and experience firsthand photos,…

Searches for GDPR Increase 700% in Run up to the Implementation Date

Social Media Sentiment Surrounding GDPR Was Optimistic, with 83.8% of #GDPR Tweets Being Positive in Tone, Finds SEMrush The EU’s General Data Protection Regulation (GDPR) would be officially live from tomorrow, 25 May. As GDPR comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to new data from online marketing platform, SEMrush. GDPR is a new European Union legislation…

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What galvanized you to start Tech Essence? I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data. The idea came to me as a result of…