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SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite

SAP SE fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP® C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA® Data Management Suite, the industry's first comprehensive data management solution that enables companies to turn data sprawl into business value. The announcement was made by SAP CEO Bill McDermott at the company's annual SAPPHIRE NOW® conference. SAP C/4HANA is an…

PeerLogix Announces Licensing Contract with Leading Over-the-Top (OTT) Streaming Network for Content Procurement and Recommendation

The Viewership Data Will Be Used to Improve Efficiencies in Content Procurement PeerLogix, the established standard for tracking non-subscription based Over-the-Top engagement data, announced that it has partnered with a leading over-the-top television network which will use the Company’s 4-year viewership library of over 60,000 television shows and movies for improved content procurement and recommendation. The partnership is immediately revenue generating for the Company and features fixed monthly payments for a term of…

Interview with Jeff Kupietzky, CEO, PowerInbox

"End-users have come to expect to be dazzled with exquisitely produced, authentic, attention-grabbing, personalized content."Tell us about your role at PowerInbox and how you got here? What inspired you to join PowerInbox?  I saw a tremendous opportunity for email as an overlooked channel ripe for innovation. So many have all but written email’s obituary, but we’re actually finding that it fills a significant and valuable role in the marketing toolkit. As CEO, I oversee everything from product development and market…

How ‘More of the Same’ Threatens the Future of Digital Advertising

Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly address and resolve the transparency and fraud problems that have been plaguing the digital programmatic advertising industry in recent years. In many ways, the ad tech community has holistically failed its clients, and nearly everyone has reached the collective consensus that something must change. The efficacy of blockchain as a solution in programmatic digital advertising has been at the forefront…

10 Simple Tips for Webinar Success

Last week I was fortunate enough to attend Webinar World 2018 Sydney. It was a great opportunity to discover what's new in the webinar scene, the exciting enhancements coming within the ON24 platform and how marketers are using digital events to engage at scale. I also had the pleasure of being interviewed by CMO, Joe Hyland about how Simple is using webinars to attract, engage and retain. Here's a snapshot of what was discussed: 1. Develop a multi-layer webinar strategy Before launching into webinars, think through your…

Kitewheel’s State of the Customer Journey Report Finds Journey Interactions Growing Exponentially Across Emerging and Legacy Channels

The Analysis of Billions of Interactions Shows that Customer Journey is Becoming More Complex and Mature as Brands Seek to Influence the Entire Customer Experience in Real Time Kitewheel, a provider of the leading Customer Journey Hub, has announced the release of its annual State of the Customer Journey for 2018. The report, based on an analysis of over five billion customer journey interactions between 2014 and 2017, provides insight into how brands are investing in customer journeys across a variety of verticals and…

Interview with Lyle Stevens, Co-founder and CEO, Mavrck

"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable."Tell us about your journey into martech and how you started Mavrck? Prior to Mavrck, I actually worked in the aerospace and defense industry as a cybersecurity product manager. One of the initiatives I worked on was building and deploying an enterprise social network to help employees securely collaborate with each other, so they wouldn’t use LinkedIn or Facebook and increase their exposure to social…

Is Your Facebook Engagement Working For You?

The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns. “Paid media on channels like Facebook has become less transparent and reliable for engaging with your audiences. Earned…

TechBytes with Brad Fay, Chief Commercial Officer, Engagement Labs

Brad Fay Chief Commercial Officer, Engagement Labs According to Engagement Labs, most retailers see Amazon as the benchmark to outperform, and some of them are actually managing to do it. To better understand the state of flux in e-commerce and how Amazon continues to do better than the rest of the pack in retail and e-commerce, we spoke to Brad Fay, Chief Commercial Officer, Engagement Labs.What are the core tenets of the technology driving TotalSocial reporting? The underlying premise of TotalSocial is the proven…

Americans Believe Tech Makes Their Lives Better But Society Worse, New Vrge Study Finds

60% Say AI & Automation Will Reduce Job Opportunities The vast majority of Americans believe that smartphones and internet technology have improved their lives, yet consumers are extremely concerned about tech's impact on society as a whole – especially in relation to data security, the growing gap between rich and poor, and job opportunities. Americans do not believe that policymakers are keeping up with the pace of technological change and, by wide majorities, believe that government should do more to regulate…

Nimble Rated #1 Small Business CRM by G2 Crowd

Rapid Stream of Product Innovations Earn Nimble CRM Market Leading Status and Tops in Customer Satisfaction for the Fifth Consecutive Year Nimble, the simply smarter CRM for Office 365 and G Suite, announced that it has been rated the top CRM for small businesses as well as named market leader in multiple sales enablement categories according to G2 Crowd, the world’s leading business software reviews platform. Rankings are based on verified user reviews and market presence in the following categories: #1 CRM for…

Interview with Will Wiegler, CMO, SpringCM

"AI should not be applied to a process until the risks and errors are fully understood."Tell us about your role at SpringCM and how you got here. What galvanized you to join the company? As Senior Vice President and Chief Marketing Officer, my focus is growing awareness and market share for SpringCM, and helping to build a brand with which customers want to do business. At SpringCM, we help workflow for businesses and organizations worldwide through adoption of a cloud-based document management and automation platform. I…

SoundCloud Announces Global Programmatic Partnership With AppNexus

World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent advertising technology company. Under the terms of the partnership, SoundCloud's audio and video inventory are now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud's highly engaged millennial and Gen Z audience. Buyers can…

YellowHammer GM Sam Appelbaum Named to AdMonsters Power List

Honor Highlights Sam Appelbaum’s Innovative, Client-Oriented Leadership YellowHammer Media Group recently announced that the company’s General Manager Sam Appelbaum has been named to the AdMonsters Power List. Appelbaum will be celebrated on stage with the other honorees on June 5th at the Metropolitan Pavilion in NYC during the Closing Panel and Power List Reception. AdMonsters describes the members of the Power List as, “Nominated by your peers and selected by AdMonsters, the Power List showcases innovative leaders,…

Dun & Bradstreet’s Dr. Anthony Scriffignano Named US Chief Data Officer of the Year

Scriffignano Holds Multiple Patents Worldwide Dr. Anthony Scriffignano, senior vice president and chief data scientist at Dun & Bradstreet, was recognized today as the US Chief Data Officer of the Year 2018 by the CDO Club, the world's largest community of C-suite digital and data leaders. Dr. Scriffignano was presented with the award after his keynote, "Digital Disruption: Evolve Or Fade, The Choice Is Ours," at the 6th annual NYC CDO Summit, hosted in the Roone Arledge auditorium at Columbia University in New…

Sailthru Recognized as a 2018 Top Rated Email Marketing Software by TrustRadius

With an Average Rating of 7.4 out of 10, Sailthru Stands Out as a Leader Among Mid-Sized Companies Sailthru, the leading personalized marketing automation technology for retail and publishing, announced that it has been recognized as a 2018 Top Rated Email Marketing Software provider by TrustRadius, the most trusted B2B review platform. "Sailthru earned a Top Rated Email Marketing award from TrustRadius thanks to strong feedback from customers," said Megan Headley, Research Director at TrustRadius. "Reviewers praise…

New Clutch Research Highlights Most Highly Recommended B2B Service Providers in Atlanta

After Analyzing Hundreds of Marketing, Design, Creative, Development, and IT Companies in Atlanta, Research Firm Clutch Named the Leaders Based on Client Reviews Leading research, ratings, and reviews company Clutch released in-depth analysis and rankings of business service providers in Atlanta. The data shows the leading companies in four business segments: advertising and marketing, creative and design, development, and IT services. Of the hundreds of companies evaluated, these companies were named top performers…

What Platforms Can Do To Increase Transparency For Publishers

It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views of where their revenue really comes from. Platforms say they’re addressing the issue, but how can publishers combat the growing problem themselves? In many ways, programmatic has failed publishers. Media companies are juggling a range of revenue streams, still trying to understand what will be core to the business. According to the Reuters Institute, most publishers think subscriptions will be…

Zendesk Recognized as a Leader in the Gartner Magic Quadrant for CRM Customer Engagement

Zendesk Named in Gartner Magic Quadrant for the Third Year in a Row Zendesk, Inc, announced that for the third year in a row, Gartner Inc. has named the company a Leader in the Magic Quadrant for the CRM Customer Engagement Center. With one of the fastest-growing customer bases of any vendor, Zendesk believes it was recognized for its overall value proposition, ease of set-up, usability, API integration and rapid adoption. According to the report, “Customers are demanding consistency of treatment when self-service…

Anderson Group Rebrands, Reflecting its Big Thinking for Impact

Creative Agency Redefines ROI as Realization of Impact Anderson Group is launching its new reinvigorated branding and position that reflects the impact agency's energetic vibe, work ethic, and passion its team provides to clients. "As an impact agency, we inspire, influence, and shape the future—and our new branding better reflects that personality and culture," said President Missy Orlando, Anderson Group, Sinking Spring, Pa. "When it comes to anticipating market changes and exceeding expectations, we think big and…