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Move Over Conventional SEO Conferences, It’s Time We UnGagged!

UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists" If you have been looking for a way to enhance your digital marketing efforts, and see actual results, then look no further. The much-awaited UnGagged conference to be held in London and Las Vegas from 11-13 June, 2018, promises to be exactly what you need. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged sessions explore what works, what doesn't, and clarifies…

JumpCrew Secures $5.4 Million In Series A Financing Round And Announces Two C-Level Hires

Funding For The Tech-Enabled Marketing And Sales Platform Will Fuel Growth To Hire 100 New Employees And Scale The Business JumpCrew, a leading customer acquisition platform announced that it has completed a $5.4 million Series A round of financing and has hired two senior executives. Hinsdale LLC, an investment partnership managed by John Pinto, led this round with participation from existing and new investors. The funding will allow JumpCrew to scale the rapidly growing business, accelerate client onboarding, allow for…

Invoice2go Partners with Microsoft to Showcase a New Way for Small Businesses to Get Paid Faster

Invoice2go Works with Microsoft Outlook to Offer a New Way for Invoices and Bills to Be Paid Right Inside the Inbox, with Just a Few Clicks Invoice2go, a mobile app that makes it effortless for small businesses to track work and get paid, led the charge today for small business owners by delivering a new way for their invoices and bills to take priority in their clients' inboxes, and get paid faster. Invoice2go has always offered small businesses the fastest way to get paid. Now, the company has worked with Microsoft…

Analytics Insight Announces ‘The 10 Most Valuable Business Intelligence Companies in 2018’

Business Intelligence Is One of the Key Pillars of New-Edge Information Ecosystem Analytics Insight Magazine, a brand of Stravium Intelligence and an influential platform for big data, analytics and insights has named 'The 10 Most Valuable Business Intelligence Companies in 2018' in its April-May issue. The issue features Altair as the Cover Story. Altair transforms design and decision-making by applying simulation, machine learning and optimization throughout product life cycles. The company's broad portfolio of…

New Meredith Corporation Marks Its First Appearance At The NewFronts

NewFronts Offer First Look at Meredith's Expanded Portfolio of Unrivaled Entertainment, Food, Home, and Lifestyle Brands. Meredith Unveils First-to-Market Video Sales Guarantee, Innovative Video Ad Product Solution "Meredith Stories" and a New Video Series Slate. Meredith Corporation, the leading media and marketing company reaching 175 million Americans every month, makes its inaugural appearance at the NewFronts today. The presentation, which marks the first time the entire portfolio will be showcased since …

Former Rapp Creative Chief Launches New Advertising Creative Shop, The LO:LA Agency

LO:LA's Mission Is to Take Data, Insight and Intuition and Create Emotionally Resonant Experiences Through the Power of Words, Pictures and Pixels LO:LA (London: Los Angeles), a full-service advertising creative shop, officially announced its agency launch with a full client roster and award-winning campaign work. Created by Nick Platt, Executive Creative Director for RAPP LA and RAPP London, LO:LA offers capabilities in Advertising, Brand Design & Development, Video, Social, CRM, Digital, and Experiential…

Clickatell Launches Customer Care Live Chat Named Touch Go

Clickatell Touch ensures live chat across a company’s website as well as social media platforms The enterprise version of Clickatell Touch was launched in 2016. Since then, Clickatell has been transforming ubiquitous customer care with the launch of Touch Go. Clickatell Touch brings customer engagement and care into a single business platform. "Today's consumers expect to engage with your brand on the digital channel of their choosing. They want to message your business and instantly have queries resolved, find the…

How to Evoke ‘Analog’ Emotions Using Digital Technology

Like most things these days, marketing is both an art and a science. With the rise of modern technology, though, one could easily be fooled into thinking it was merely the latter. AI, advanced data analytics, programmatic marketplaces and other emerging digital technologies have taken over as marketers have searched for better ways to understand and target their customers. But this “science” alone only gets us so far. In marketing, emotion plays a fundamental role. In fact, research suggests that effective marketing can…

Brand Embassy Opens Representations in Mexico and Argentina

Brand Embassy Enters a Rapidly Growing Market for Digital Customer Service Brand Embassy, following a year of record growth that included acquiring important new clients such as Alibaba Lazada and America Movil, announced new partnerships in Mexico and Argentina. Mexico and Argentina have shown rapid growth and traction in social media and messaging use over the past several years. Brand Embassy is now bringing their cloud-based digital customer service platform to this important market, continuing the company's…

Amplience Dynamic Content Unveiled to Further Refine CMS for Retail

Amplience Dynamic Content Is a Content Production, Management and Delivery Tool That Allows Retailers to Deliver Deeply Engaging and Targeted Shopping Experiences Amplience, the platform for retail engagement, announces the release of Dynamic Content, the next iteration of the company’s CMS for retail. Launched at this year’s Retail Engagement Summits in London and New York, Amplience Dynamic Content is a content production, management and delivery tool that allows retailers to deliver deeply engaging and targeted…

Interview with Caspar Thykier, Co-Founder and CEO, Zappar

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the CEO and co-founder of Zappar. My co-founders and I were inspired to start Zappar to democratize augmented reality (AR) technology. We wanted to enable companies of all sizes - whether small businesses or big multinationals - to leverage AR within their commercial and marketing strategies…

6 Steps To Creating A Video Marketing Strategy That Works

Video creation has long been for big brands and companies with a massive budget. But now every entrepreneur and small start-up is beginning to take hold of the power of video content, and for good reason. Video marketing has become the go-to way to build a brand, generate leads and gain sales online. And it’s a trend that’s built to last. While videos used to be associated only as a branding medium for big companies, now it’s an essential part of performance marketing for every business with an online presence (aka…

How Can Your Team Avoid Marketing App Overload?

Most mobile and web applications were developed to make the lives of marketing teams easier. The cruel irony of the modern workplace, however, is that apps have become so commonplace that the sheer number of them can hinder workplace productivity. App overload is a phenomenon halting the progress of marketing teams all over the world. But how significant of an issue is app overload? How much time and productivity does it sap from a company? And most importantly, what can be done to streamline app overload issues to create…

Organizations Select Marketing Cloud Solution from SAP to Connect with Customers and Deliver Personalized Experiences

SAP Hybris Marketing Cloud Is Part of the Customer Experience Portfolio From SAP SAP SE  announced that Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology maker Modula S.p.A. all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. SAP Hybris Marketing Cloud is part of the customer experience portfolio from SAP. The portfolio…

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

First Self-Serve Platform to Unify Audience Intelligence, Activation, and Analytics Across Tv, Social, Digital, and Mobile Marketplaces 4C, a data science and marketing technology company, launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool. Fragmented media consumption has left marketers struggling to identify and reach their most valuable audiences across different channels.…

UnGagged @Las Vegas & London: Going Beyond The Conventional

UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists"  Have your digital marketing efforts been losing their impact of late? Then it might be time to move beyond those "conventional" SEO topics covered at martech conferences, to something more meaningful. Get ready for UnGagged – a series of 2-3 day conferences to be held in Las Vegas and London – that promises to uncover some of the biggest and most profitable opportunities in digital marketing. These UnGagged sessions…

Bynder Announces Integration and Partnership with Hootsuite

New Tool Connects Social Media Channels Directly to Creative Brand Assets, Making Visual Content Management Online more Agile, Streamlined and Consistent Bynder, the global leader in digital asset management (DAM), announced a new Marketplace integration with Hootsuite, the world’s most widely used social media management platform. The integration connects Hootsuite dashboards with creative assets stored in Bynder’s portal, enabling users to easily access files for social media content development without the need to…

Engaging Millennials Beyond Financial Milestones

Another Tax Day has come and gone.  For some, April 17 loomed large. Its passing was met with relief. For millennials, which next year are expected to become the largest generation at 73 million strong,1 it’s one of assorted financially related events that remain cloudy. Only 22 percent of millennials are aware how life events like getting married, having children or buying and selling a home impacts filing their taxes.2 What’s more, this important demographic that grew up during the financial crisis with volatile markets…

SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML

SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning Algorithms for Search Analytics SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures. SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. Read More: Interview…

Hootsuite and Workplace by Facebook Partner to Empower Employee Advocacy

Amplify and Workplace Integration Enables Employees to Quickly and Easily Share on Social to Advance Their Organization's Social Programs Hootsuite, the world’s most widely used social media management platform, announced a strategic partnership with Workplace by Facebook to make it quicker and easier for employees to share brand and thought leadership content on social. The expanded partnership brings to life the integration of Hootsuite’s employee advocacy platform, Amplify, with Workplace by Facebook, empowering an…