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Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new findings from its study about mapping the impact of marketing on the B-to-B customer journey. In partnership with market research firm, Researchscape, Mission Control Marketing surveyed decision-makers across marketing, technology, operations and finance roles at medium to large-sized businesses…

W.I.I.M – Uniting Women In Influencer Marketing

Founders Jessy & Morgan Team Up To Boost Advocacy Among Women In The Influencer Industry Last week, we sat down with President and Vice President of W.I.I.M., Jessy Grossman and Morgan Kaye to get their take on the influencer industry, where they see it going, and how W.I.I.M. plays a key role in all of this. W.I.I.M (Women in Influencer Marketing) is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing. The group consists of key female players from various…

AdMaster Collaborated with Weibo to Bring Precision in Digital Marketing to New Level

The Collaboration With The Addition Of Weibo's Consumer Interest And Hobbies Data Enriches Its Understanding Of Consumer Social Behavior While Chinese consumers are spending more time on digital media, advertisers are also increasing their spending on digital platforms in 2017. However, with the fragmentation of internet platforms as well as the consumer journey, it is the key of marketing success if advertisers have full knowledge of consumer preferences. AdMaster, the leading marketing data technology…

NetElixir Increases Team at Princeton Headquarters, Projects Fast-Paced Growth Throughout 2018

Company Also Expands To Midwest With New Center Of Digital Excellence Retail search marketing company NetElixir is increasing the size of its team at its headquarters in Princeton, NJ. Over the past year, the team has grown by about 50 percent and the company projects to double over the next 18 months. NetElixir provides digital marketing services to small and large retailers. The company has experienced its increased rate of growth due to its sharp focus on the retail industry and introducing digital marketing…

Leading global airline selects SandSIV’s VOC Hub To Manage Voice of Customer and Passenger Feedback

SandSIV’s Enterprise SaaS Platform Was Built From The Ground Up To Holistically Manage The Customer Experience SandSIV, the Customer Experience (CX) Platform provider, has announced that one of the world’s largest airlines has selected SandSIV’s VOC Hub to unify and analyse its entire feedback ecosystem. The carrier joins other major business-to-consumer (B2C) brands in harnessing SandSIV’s next-generation CX platform as a global hub for Voice of Customer (VOC) intelligence. Airlines have access to large amounts of…

Infogram Announces New Version of Leading Data Visualization Platform

Business Professionals Can Quickly And Easily Create Visual Assets Infogram, a leading web-based visual communications company recently acquired by Prezi, announced the latest version of its award-winning data visualization platform. Designed to give business teams the best design experience possible, the new platform allows users to more easily and quickly create interactive infographics, reports, charts and other visual elements to more effectively convey complex ideas. With simple drag-and-drop functionality,…

TechBytes with Olga Andrienko, Head of Global Marketing, SEMrush

Olga Andrienko Head of Global Marketing, SEMrush Sandwiched between positive and negative website content performance indicators, marketers are forced to make assumptions without questioning the validity of the results. While numbers don’t lie, it is obvious that they can certainly be manipulated to make traffic stats look great, or in some cases horrendous. We spoke to the Head of Global Marketing at SEMrush, Olga Andrienko to understand how brands should leverage competitive intelligence and website analytics to drive…

Employee or robot?

5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook deactivated a chatbot project, as the bots had developed their own language to communicate with each other, making them redundant to the human employees ‘in charge’. This is an extreme example though. There are many practical A.I. applications that can support the day-to-day running of…

Always On, Cross-Device Multitaskers: Understanding the Mobile Consumer

Consumers are constantly plugged into the Internet,and today, this activity is mobile-centric. From live-tweeting TV shows and games to sharing pictures of a trip, reading the news on the way to work or school, playing games on phones and tablets, or scrolling through social media throughout the day - consumers are on the Internet whenever and wherever they can. Consumers have endless options to consume content across multiple mobile devices, whether it’s social media, entertainment, gaming, sports, or news. Because…

Amazon and Alphabet Grab Top Spots in Forbes Insights’ “50 Most Engaged Companies” List

Amazon and Alphabet take the top two spots in Forbes Insights’ “50 Most Engaged Companies” List In a recent report, Forbes Insights revealed how leaders in the B2B  and B2C industries measure their success with customer engagement. The report titled, “The New Rules of Customer Engagement: How Leading Companies Are Connecting With Customers to Drive Greater Growth”, demonstrated that leading companies are 4X more likely to register 10% growth and 3X more likely to achieve higher annual acquisition rates – between  5% and…

Rackspace Taps Jellyfish US as Digital Agency of Record

Jellyfish Has Been Named Digital Agency Of Record By Rackspace Global digital marketing agency Jellyfish announced that it has been named Digital Agency of Record by Rackspace, the #1 managed cloud company. The engagement followed a competitive pitch process. Effective immediately, Jellyfish will work with Rackspace to drive results for each of its business units and improve revenue growth and profitability in North American and UK markets through digital strategy, audience and media planning,…

Interview with Mark Josephson, CEO, Bitly

"The only way major enterprises are able to achieve personalization at scale while facing today’s digital environment is by turning to data science and analytics." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to head a link management platform? I have always been a huge fan of the product and a power user. I can trace my account back to November 2008 and remember putting Bitlinks in my emails to my boss, just to see if she’d actually clicked! When the opportunity to lead…

Championing Marketing Strategy: Focus on Reaching New Buyers and Enhancing Customer Experience for Two Years

According To Siriusdecisions’ 2017 Global CMO Study, Cmos Must Focus On Reaching New Buyers And Enhancing The Customer Experience To Achieve Quantifiable Outcomes To Bolster Bottom Lines The year 2017 proved how CMOs are super-charged about achieving real-time marketing goals, moving at the pace of customer and serving the right information at the right time. However, moving at the pace of customer may not be the only thing at the top of a B2B CMO’s mind! Last month, SiriusDecisions released the findings from its 2017…

Degitronix Expands Mortgage Phone Lead Solutions With 400 Percent Increase in Customer Activity

Degitronix, the newest front-runner in lead creation is celebrating another breakthrough in their addition of collective services due to customer growth and market penetration. Closing out the third quarter with a 400 percent increase in phone lead generation to their call service center, Degitronix also added four new products to the online market including a virus and bacteria killing water straw and solar-powered saltwater filters. Its Mortgage Solutions Platform began earlier this year with three main channels…

Reuters Launches Next Generation Live Video Service For News Broadcasters And Digital Publishers

Reuters Connect Platform Is Designed To Allow Publishers To Stream Live Coverage To Television, Websites And Social Media Platforms From One Simple, Easy-To-Use Source Reuters, the world's largest international multimedia news provider, launched a new live video service providing real-time coverage of up to six concurrent news events for use by television broadcasters and professional video publishers. Available via the Reuters Connect platform for media publishers—which now features access to more than 13 million…

Connectleader Awarded US And Canadian Patents For Innovative Sales Engagement And Sales Acceleration Platform

Platform to Engage Prospects Systematically Using Multiple Modes of Communications ConnectLeader, a leading innovator in B2B sales acceleration technologies, announced its 6th patent issued by the U.S. Patents and Trademark office (U.S. Patent number 9,674,364) and the company’s 1st patent issued by the Canadian Patent office (Canadian Patent number: 2,815,399) for its award-winning sales acceleration platform. ConnectLeader’s patents are key components of a comprehensive, international patent portfolio that also…

Interview with Andrew Stephens, CEO, Ambient Digital Group

"Programmatic technology platforms also unlock valuable data insights that help advertisers improve the effectiveness of their campaign, and tweaking it in real time to reinvest in the right areas." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a digital media company? I was first appointed as CEO for Ambient Digital in July 2010. My main responsibilities include finding key opportunities to take Ambient Digital into new markets as well as expanding revenue…

The Data & Measurement Behind Successful Influencer Marketing

'Analytics and measurement' are typically treated as a blanket statement in Influencer Marketing. Most marketers hear analytics and measurement and think of reach and engagement. While those metrics are certainly key for every influencer collaboration, there are actually a number of layers in analytics and measurement that are available today. While it is great to be able to quickly see the number of followers or average engagement rate an influencer has, there are many other aspects to consider as a brand looking to…

ReadyCart Has Been Sold To Grapevine, The World’s Leading End-to-End Influencer Marketing Platform

ReadyCart is the first portfolio company backed by Very Ventures from inception to exit Very Ventures, the investment and product scaling division of Very, LLC, announced that it has successfully completed an exit of its investment in ReadyCart, LLC. The company was acquired by Grapevine, the world's leading end-to-end influencer marketing platform with more than 135,000 influencers in the network. Since it was launched in 2014, ReadyCart has been the market leader in bundling products mentioned on…

How Can We Take Facebook Marketing to the Next Level?

Marketing on Facebook can bring great rewards — or a lousy ROI. What’s the secret to Facebook marketing? Facebook is just about as big as the Internet: it has 2 billion users worldwide out of an estimated 3.8 billion Internet users. That’s more than half of all Internet users, and in some places, these numbers get even higher. In the US, for example, 79% of Internet-connected adults use Facebook. Marketing on Facebook is not new; an estimated 3 million businesses advertise on it, and 94% of marketers incorporate the social…