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TechBytes with Jim Sinai, VP of Marketing, Salesforce Einstein

Jim Sinai VP of Marketing, Salesforce Einstein In the run up to Full Circle Insights’ Circulate 2017, we spoke to Jim Sinai, VP, Marketing, Salesforce Einstein, who is scheduled to speak at the event. In this interview, Jim shares his insights on companies revamping their data practices to be AI-first.MTS: What brings you to Circulate 2017? Could you share the key takeaways from the event? Jim Sinai:  There is an unprecedented opportunity for businesses everywhere to leverage AI to help employees work faster, smarter…

Vorsprung Durch Dmexco

This week I attended the digital Disneyland that is Dmexco: 50,000 plus of the world’s digital business community descended in Cologne for what has proved to be, in my opinion, the best event in our sector. And digital paradoxes aside, technology can’t do this – sometimes you need real people and real time to engage. It starts in London. In the queue to board the plane, there were a dozen digital business owners that you haven’t seen in ages. And that theme of camaraderie and “old mates are best” continued all the way to…

MarTech Market Worth $34.3 Billion a Year; 50% Of Brands Don’t Have the Tools Yet!

Global leaders and innovators throng to Dmexco to understand the digital trends of 2017. Just ahead of the event, Moore Stephens has announced the launch of a research report into the US and UK MarTech industry. The research which covered 500 marketing agencies revealed that: Brands are spending 16% of their marketing budget on marketing technology The MarTech market could be worth more than $34 billion Brands expect MarTech budgets to rise by 10% in next year 50% of brands don’t have the tools they need New…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…

Interview with Hagai Shechter, CEO, Fraudlogix

"Transparency needs to become the norm so that marketers know where their ads are being served and to what type of traffic." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an online advertising fraud detection company? I’ve been working in the online space since the late 90s. Previously, I owned a company that sold digital products through affiliates and marketing partners and we were hit with online fraud. It turned out that some of our marketing partners were…

Best Practices For Data-Related Insights When Building Smart Email Marketing Programs

According to a Radicati Group study from January 2017, there will be more than 3.7 billion email users worldwide by the end of the year. No other marketing channel comes close to the reach of email. Email also continuously outperforms other marketing channels, like social media or paid search. At the same time it remains the second most difficult marketing platform to execute. Image Source: kissmetric.com Email marketing is widely adopted but difficult to execute Delivering the astounding 30:1 ROI that email is reported…

TechBytes with Erik A. Requidan, Vice President of Sales and Programmatic Strategy at Intermarkets

Erik A. Requidan Vice President of Sales and Programmatic Strategy at Intermarkets Marketers and publishers are driven largely by the after-effect of their content. As brands and businesses shift their focus at leveraging data science and social media analytics to drive their content marketing, it is imperative for advertising platforms to ensure that the content gets noticed and makes connection. Programmatic content is the key to delivering highly interactive and influential content for digital ‘omnivores’. We spoke…

HYPR Launches World’s First Unique Audience Tool For Influencers; To Open A Branch in London

New Tool from HYPR Allows Brands that Work With Multiple Influencers to Identify Duplication in Audience HYPR, the world’s leading influencer search and discovery directory, providing real-time analytics for social media influencers, has announced the launch of its Unique Audience Tool. The Unique Audience Tool allows marketers to evaluate the level of contribution an influencer provides to a campaign by understanding how much of their audience has already been reached through other influencers. On the heels of this…

What Makes Some Companies Heroes and Others Villains?

How Popular Narratives and the Way Businesses Measure Them Determines Success or Failure United Airline’s extremely public PR difficulties have overtaken the public conversation, unleashing a flood of ire toward the company and causing stocks to drop by what was at one point one billion dollars. It is a dire position to be in as a company, and though the need for response is obvious, the optimal response isn’t. United CEO Oscar Munoz issued three different statements, including one in which he assured United staff that…

Stream Yield: How to Make (Repeatable) Video Revenue

If you’re a publisher of online videos, you probably know which story on your site had the most total-views. That’s easy enough. Almost everyone has analytics that show which story or video was seen by the most visitors that day or week or year. But the path to success, to truly optimize the value of your site’s content, involves many more steps. To create a sustainable online video publishing site, you’ll need to begin walking down that path. To start, do you know which videos were watched the most on mobile? Which ones…

TechBytes with Ninad Shah, EVP – Chatbots at AmplifyReach

Ninad Shah EVP - Chatbots at AmplifyReach AmplifyReach has recently unvelied their Chat bot which they claimed required no coding expertise to run.  We spoke to Ninad Shah, EVP Chatbots, AmplifyReach, about the future of brands using Ai Chatbots to engage with customers.MTS: Tell us about your role at AmplifyReach and how you arrived at this position? Ninad Shah: AmplifyReach is a leading Augmented Intelligence platform with an integrated solution for live chat and AI-powered Chatbot. The solution provides brands the…

Rocket Fuel Finds That Shoppers’ Habits Change Weekly, Creating Further Challenges for Retailers

Brands Must Make Real-Time Decisions, Using Their Own Data, In Order To Serve  Consumers Effectively More than half (55%) of regular online shoppers change their purchasing habits at least once a week according to new survey released today by Rocket Fuel, the leading Predictive Marketing platform provider. This presents a significant challenge for brands that advertize online, as they are already operating in a market where their audience is fragmented and consumer attention is scarce. Rocket Fuel recently announced…

Interview with Michelle Huff, CMO at Act-On Software

"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and strategic." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the Chief Marketing Officer for Act-On Software. I started my career years ago in high tech at a small 30-person…

TechBytes with Emre Yenilmis, Chief Product Officer at Influenster

Emre Yenilmis Chief Product Officer at Influenster Brands are increasingly relying on user-generated content (UGC) to communicate with their audiences. Earlier this month, Influenster launched a short-form video reviews feature that let users upload text and image-based reviews as 60-second videos. With new guidelines on social media marketing coming into force, it is imperative for marketers to utilize compliance tools for data capture and monitor. We spoke to Emre Yenilmis, Chief Product Officer at Influenster, to…

How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being connected” are now more desirable than traditional hotel luxuries. This new segment of traveler is no longer looking for white-linen service, bellboys to carry their luggage or a concierge. When millennial travelers look for a hotel or enter a hotel, they want to feel connected and to be…

Singapore’s National Day Analytics: Meltwater Shows How the Citizen Picked Ads

The Battle For The Best National Day Ad Has Ended, And Here’s A Look At The Brands That Won Consumers Over, And The Ones That Didn’t – To Say The Least.   According to new data released by Meltwater, a global media intelligence firm, McDonald’s localized food menu campaign featuring a Nasi Lemak Burger racked up the highest level of social-media buzz on Twitter and Facebook in the run up to Singapore’s 52nd birthday. The campaign saw a big spike in social media conversations on launch day (13 July) with 10,136…

Lindsey Carnett, Marketing Maven’s CEO and President, Chosen for Forbes Agency Council

Marketing Maven, a leading public relations agency, announced that it was selected to be a part of the Forbes Agency Council. This is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients' marketing reach and providing competitive analysis unparalleled in the industry. Read Also: TMB Study Reveals How Social Media is Driving Returns on Digital Videos…

How CMOs Can Turn Analytics into their Secret Weapon

True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While the emotional connection is foundational, it’s also elusive. Analytics provide the data and statistics needed to more accurately measure audience reach. Nearly every industry is seeing an explosion in the use of big data and analytics to drive business decisions, but the benefits of this phenomenon are no more marked than in the…

Artificial Intelligence: Marketing’s New Ally

It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely recognized for the individuals they are. Marketed to as if they’re part of one big blob, static and unmoving, when what they crave most is personalization - messages timed to where they find themselves in a given day, tailored to their needs and interests. Put yourself in their shoes, if you can. What would you do if you paid a website a visit and got back a generic email for your troubles? Something bland…

Mindmatrix Brings Partner Relationship Management (PRM), Channel Marketing Automation & Channel Sales Enablement on a Single Platform

Mindmatrix, a leading native Channel Enablement Software Provider in the industry, is offering all the 3 core elements of Channel Enablement on a single platform. These elements are -- - Partner Relationship Management (PRM) - Channel Marketing Automation - Channel Sales Enablement Most other vendors either enable one or two of the three core elements; or have partnered with others to offer all the three elements. For Partner Relationship Management (PRM), Mindmatrix offers partner portals and tools for partner…