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Chatbots Market Estimated to Touch 3 Billion Dollars by 2021

A report by research firm MarketsandMarkets has claimed that the market for Chatbots is expected to grow from USD 703.3 million in 2016 to USD 3,172.0 million by 2021, at a Compound Annual Growth Rate of 35.2%. The major drivers for the upsurge in demand for chatbots include increasing penetration of websites and mobile applications, proliferating demand for intelligent customer engagement, strong need to understand consumer behavior, and adoption of cloud-based technology. Software to hold the largest market share…

Interview with Cameron Avery, CEO at Elastic Grid

"I’ve always liked American writer Elbert Hubbard’s saying, “Don’t take life too seriously. You’ll never get out of it alive. “…I’ve had a lot of great advice, but this one always makes me smile."MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a MarTech company) I’m the CEO and founder of Elastic Grid. We started life more than 16 years ago as Elastic Digital, a creative agency for large B2B IT Vendors (Symantec, VMware, NetApp etc.) in Sydney, Australia. The inspiration to…

Interview with Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel

"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS: Tell us a little bit about your role at BrightFunnel and how you got here. What inspired you to author Lead Generation for Dummies? My role at BrightFunnel, as VP of Marketing and Sale Development, is to lead both the core marketing functions and our ADRs (outbound sales development reps) for an integrated full-funnel strategy. Prior to…

Interview with Bart Heilbron, CEO at BlueConic

"Marketing technology is as much a “people problem” as it is a technology problem: skillsets and organizing for getting the most out of the tech is a major challenge for CMOs."On Marketing Technology MTS: Tell us about your role at BlueConic and how you got here. ( what inspired you to join a martech company) BlueConic is a customer data platform which works for B2B-B2C marketers to deliver equal benefits to our customers. Richer and more actionable customer data helps businesses grow customer loyalty, increase…

Interview with Andrew Humber, Vice President of Marketing – Webscale

"Embrace positive change! As marketing professionals, the concept of trial and error is, or should be, baked into your DNA."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’ve been neck deep in tech for more than 20 years, and wouldn’t have it any other way. I started out at a small marketing and PR agency in London back in 1996. After a move in-house, I ended up spending 10 years at NVIDIA working with, and learning from, probably the best technology marketing people in the…

Three Dangers of Affiliate Marketing and How to Avoid Them

The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. For companies to take full advantage of the opportunity and return on investment that an affiliate program is capable of producing, they need to understand and recognize certain aspects…

Collaboration is Key in Conquering Brand Safety

Despite accounting for an impressive two-thirds of US digital ad spend in 2016, the path of programmatic has by no means run smooth. While it is true that programmatic has proven its worth as a cost-effective, far-reaching method of advertising, recent industry developments – such as the revelation that major brands have unknowingly funded terrorism by allowing ads to appear alongside extremist content – have brought long-harbored concerns around brand safety swiftly to the fore. The explosive investigation by British…

Interview with Aaron Dun, Sr. Vice President Marketing – SnapApp

"Don’t wait around for someone to tell you to address something that needs fixing, volunteer to take it on, go make it happen."On Marketing Technology MTS: Tell us a bit about your role at SnapApp and how you got here. I head up all of marketing for SnapApp, making sure that we get our story out into the market and scale demand for our products. I particularly enjoy helping other marketers reshape their strategies and find better approaches to get the results they need. How did I get here? I love marketing to…

Interview with Clint Poole, SVP Marketing – Lionbridge

"My father continually told us “This world owes you exactly nothing. If you want something, work for it”."ON NATURAL LANGUAGE PROCESSING TECHNOLOGY MTS: Tell us about your role at Lionbridge and how you got here. I am the CMO/SVP Global Marketing at Lionbridge, responsible for leading the company’s go-to-market, demand generation and branding initiatives. I joined Lionbridge four years ago, attracted by the tremendous talent here and the unique work that is being done to help global brands effectively communicate…

Interview with Cory Treffiletti, VP Marketing & Partner Solutions – Oracle Data Cloud

"Demand for better marketing is increasing as we try to better understand effectiveness across all channels, not just what we currently define as digital."On Marketing Technology MTS: Tell us a little about your role and how you got here. I lead Marketing & Partner Solutions for the Oracle Data Cloud. Marketing represents all of our inbound and outbound brand development, messaging and communications as well as demand gen and growth marketing. Partner Solutions is essentially an inside sales-esque function where…

Lessons Marketers Can Learn from Manufacturers – Part 1

When it comes to industries to steal tips and best practices from, marketers typically look to creative or cutting-edge fields. Too rarely, however, does manufacturing jump to the top of the list. Though technology and the knowledge of how to effectively use it is a top skill for marketing leaders, ignoring important lessons learned from older, established industries like manufacturing is a huge mistake. Not only might marketers miss insights into how to connect better with their customers, they also run the risk of missing…

Interview with Ed Karthaus, CEO – Yappn

"The biggest challenge is how to create a competitive advantage by differentiating your company’s platform from others."On Natural Language Processing Technology MTS: Tell us a little bit about your role and how you got here. I am the President & CEO of Yappn Corp, I was recruited by the Board of Directors. MTS: Given the massive proliferation of NLP, how do you see the market evolving over the next few years? I believe we will see major advancements in NLP technology and practical applications.  Improved…

Interview with Shlomi Gian, CEO – PacketZoom

"Get as much insight about your target market as possible: what motivates them, what frustrates them, when are you losing them and what can be done to gain back their trust."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I have spent the past twelve years building and selling solutions that improve the digital experience on mobile devices. In the past few years mobile became the dominant channel, and I witnessed how speed and reliability of mobile networks were starting to…

Interview with Tyson Quick, Founder & CEO – Instapage

"Never give up! Perseverance is the reason Instapage is now a 100+ person organization, and I believe far too many entrepreneurs fail because they gave up too early."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m the founder and CEO, and I started Instapage out of frustration with the inefficiency in paid advertising. Google and Facebook have made the purchasing of extremely targeted advertising so efficient that both are…

The Modern Marketer’s Omnichannel Opportunity

With the dominance of smart phones, the lines between channels on the consumer path-to-purchase are blurring more than ever before. In a matter of minutes, a consumer may be exposed to an ad on Facebook, research a product and make a purchase on a brand’s site – all on a mobile device. Despite the rise in mobile and eCommerce, according to BIAKelsey, 90 percent of all transactions today don’t happen online—they still happen in a store, on the phone, or by appointment, somewhere offline that is more difficult to track.…

Interview with Sean Burke, CEO, KiteDesk

"Technology today is being built for marketing OR sales, and the way we see it in future, is that it is going to be built for marketing AND sales."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I joined KiteDesk in 2013. At that time, the co-founders Jack Kennedy and Jared Rodriguez, whom I met through an investor group, had just started writing the code for a Sales Engagement Platform that connected cloud applications together.…

Interview with Scott Severson, President – Brandpoint

"The average non-Fortune 500 company uses 16+ different software vendors to manage their data and marketing programs, and the biggest challenge for CMOs today is figuring out how to integrate their veritable technology fleet efficiently."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m the president of Brandpoint, a content marketing services and software company based in the Twin Cities. I came from sales but always had a passion and knack for marketing. We were…

Interview with Cyrus Gilbert-Rolfe, CEO – Movvo

"Be the change you want to see. I didn’t actually receive that advice directly, Gandhi died 20 years before I was born, but I do think that’s right."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As CEO at Movvo, I am accountable for all aspects of the business: owning the vision; enabling growth; delivering customer success; and building a culture of employee happiness. I have been in technology for about 20 years, and have been in the auto ID space for about 10. The…

Interview with Matt Reid, VP Marketing – Velocify

"When something can be done in less than 5 minutes, get it done. Don’t add to the list, just get it done."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the VP of Marketing at Velocify, where I’m responsible for the company’s overall global marketing efforts. I lead corporate marketing, product marketing, marketing research, and demand generation functions. My path to marketing leader was a bit unconventional - I actually…

Interview with Tim Deluca-Smith, VP Marketing – Huddle

"I occasionally worry that creativity is being marginalized, and I see this in the skills of graduates coming into the sector."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As VP of Marketing for a growth company like Huddle, my role has to be fluid enough to tackle a range of challenges. Marketing is one of the most “in-demand” functions of the business – spanning the usual areas, such as demand generation and influencer marketing etc., all the way through to pricing…