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Leadspace Chalks Up Yet More Industry Recognition, While Doubling Customers in the Past Year

Leadspace, already recognized as B2B CDP and marketing data leader by Forrester, is included in Gartner’s Market Guide for Account-Based Marketing Platforms. 2019 saw record growth for Leadspace, doubling its customer base and adding fast growing, innovative enterprise customers like American Express, Monster, Freshworks, Gojo and Booking.com Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription…

Perfecto by Perforce Announces Katalon Studio Integration

The Katalon integration provides teams of all skill levels with test creation capabilities Perfecto by Perforce, market leader in cloud-based automated mobile and web application testing solutions, today announced its integration with Katalon Studio. This collaboration between Perfecto and Katalon enables testing teams to achieve higher levels of test automation while executing against devices and browsers in the Perfecto testing cloud. Katalon Studio is a test automation solution for web…

Sigma Computing Debuts New Features that Balance Control and Access, Enabling Anyone to Explore Data Safely and Securely

New Features Empower Teams to Access, Share, and Collaborate on the Analysis of Data in the Cloud Sigma Computing, an innovator in cloud analytics and business intelligence (A&BI), announced a slate of product features that, together, unlock the ability for anyone at an organization to explore and analyze data, while the data team maintains control over the data and its integrity. Modeling, lineage, and new point-to-point sharing capabilities create a single source of truth for entire organizations and make it easy to…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, PMG is doing more to consolidate data from disparate channels, giving customers one source of truth and the tools necessary to run better ad campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry,  announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli, giving…

Verizon Announces $5 Million Dollar “Future Fund” to Support Emerging Female Talent

Verizon “Future Fund” Supports Females in Entertainment and Technology Verizon announced the creation of the Future Fund, a $5 million dollar commitment to support new and emerging female talent across entertainment and technology. In addition to funding, Verizon will provide Future Fund recipients with access to state-of-the-art production facilities, including the Verizon Media RYOT 5G Studio in Los Angeles and Verizon 5G Labs, as well as distribution opportunities across the Verizon Media ecosystem, which reaches…

Pinpoint Predictive Announces Shopper Personality Enhancements and BigCommerce Launch

Pinpoint Predictive announced a suite of enhancements to their flagship customer personality analysis service, Shopper Personality, inclusive of the app's launch on the BigCommerce ecosystem. Product enhancements include onboarding and analysis support for the largest of eCommerce stores, as well as automated audience segmentation for the large volume of merchants that have opted-in to Pinpoint's Thinkalike Targeting for Facebook Beta Program. All of these enhancements are available as of today for BigCommerce and Shopify…

Master Agent, AVANT, Expands Technical Leadership with the Addition of Director of Cloud Engineering

Newly Appointed Director of Cloud Engineering, Brent Wilford, to bring enterprise engineering skills to enterprise customers, enabling implementation of next generation technologies AVANT Communications, a platform for IT decision-making for next generation technologies, announces the addition of Brent Wilford to its leadership team as Director of Cloud Engineering. As AVANT works to make strategic investments to enable Trusted Advisors to help businesses navigate the fast-paced IT market, they are focusing on…

Leading eMarketplace Yapo.cl Triples Mobile Engagement With 1:1 Targeting and Triggering With Swrve

Innovative eMarketplace sets a new bar for engagement and retention for millions of buyers and sellers with global leader in customer engagement Swrve, the leader in mobile marketing and customer engagement, announced today that Yapo.cl, has used Swrve to significantly reduce churn, increase long-term engagement, and inspire valuable app user activity across their mobile campaigns. With over 40,000 products for sale on the app and over one million ads, Yapo needed a solution that could help them increase loyalty amongst…

Marchex Adds Closed Loop Conversion Insights to Sales Edge Rescue

Now businesses can evaluate sales team effectiveness and measure impact in converting high value leads that were initially mishandled Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, launched Closed Loop Conversions, a significant enhancement to Marchex Sales Edge Rescue that enables enterprise and local businesses to more efficiently grow revenue by capturing missed opportunities. As part of the Marchex Sales Edge suite, Sales Edge Rescue offers conversational…

Telefónica Deutschland Selects Unisys to Deliver Secure, Next-Generation Voicemail Solutions and Services

Unisys to provide enhanced features, including visual voicemail, to improve user experience Unisys Corporation announced that Telefónica, one of the world's largest telephone operators and mobile network providers, has expanded its successful partnership with Unisys in Europe to provide secure, next generation voicemail services to millions of Telefónica Deutschland customers in Germany. Unisys communications solutions support more than 200 million mobile subscribers around the world. Under the terms of a mid-term…

Afterpay Taps Airbnb Executive as First Global CMO

Afterpay announced that it has appointed Geoff Seeley to lead global marketing, including merchant, partner and consumer marketing for the company as its first Global Chief Marketing Officer.  Previously, Geoff was global head of marketing for Airbnb's flagship Homes business. "The Afterpay business has established itself as the leader in 'Buy Now, Pay Later' services across the world," said Nick Molnar, Co-Founder and U.S. CEO of Afterpay. "The time has never been better to harness this…

Verusen Named a Top 40 Innovative Technology Company

Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to State's Technology Community Verusen, an innovator in materials inventory and data management technology, announced that it has been named a Top 40 Innovative Technology Company by the Technology Association of Georgia (TAG), the state's leading association dedicated to the promotion and economic advancement of the state's technology industry. TAG will recognize this prestigious group at The Summit 2020 on March 3-4 at the Cobb…

OpenSlate Welcomes Stephanie Vandenberg as Senior Vice President of Sales, Brand and Agency Partnerships

Seasoned Industry Veteran Brings Years of Integrated Advertising and Marketing Experience to New Role OpenSlate, the leading independent provider of video content ratings across the world’s largest digital platforms, announced that Stephanie Vandenberg has joined the company as Senior Vice President of Sales, Brand and Agency Partnerships. Vandenberg brings over two decades of media and ad tech experience to OpenSlate, where she will spearhead growth by driving new brand partnerships and client-retention initiatives while…

IAB “250 Brands to Watch” Identifies the Most Disruptive US Direct-to-Consumer Brands and Services

IAB has unveiled the most disruptive, influential DTC brands. More than 3,500 brands were analyzed before IAB narrowed the list to the most important 250 direct-to-consumer products. This year, for the first time ever, 100 service companies were added. "These brands epitomize the growing disruptor brand economy, representing the leading edge of business development across the U.S. and globally," says IAB CEO Randall Rothenberg. "We watch these brands because their business model, personalized relationships with consumers…

Unified Office Announces Hospitality Management Suite for Hotels, Enabling Increased Productivity and Room Monetization Once Again

Helps Hotels Bring Sales, Scheduling and Customer Experience to a New Level Unified Office, Inc., a leading managed services provider offering reliable hybrid cloud-based virtual communications services and business analytics announced today that they are bringing their award winning Total Connect Now (TCN) business communications solutions to the hospitality industry. This offering will integrate with leading hotel management and messaging services such as Opera, Synergy and Kipsu to provide full customer visit, bookings…

Adjust Data Shows Consumers Give Mobile A Lot Of Love On Valentine’s Day

Adjust data reveals insights into how consumers use mobile phones to celebrate Valentine’s Day, as sessions peak on the 14th across verticals — from Food and Drink to Gaming  With Valentine’s Day coming up this week, many might be thinking a little more eagerly about how to find the perfect partner. But the holiday isn’t just about Dating apps. Planning for February 14 — from what gifts to buy to booking a ride to your restaurant or rendezvous — are actions (and conversions) that increasingly happen on mobile. Marketing…

InsightSquared Names Todd Abbott President and COO, James Davison Vice President of Products

New Executives Join InsightSquared, Accelerating Company's Growth in Revenue Operations InsightSquared, the leading provider of revenue intelligence solutions, has announced the addition of Todd Abbott as President and Chief Operation Officer and James Davison as Vice President of Products. As the B2B customer journey becomes increasingly complex, InsightSquared's fast time-to-value, breadth of suite and ease of use have positioned the company as the go-to partner for organizations wanting to increase the value of their…

Bounteous Continues Growth Momentum, Deepens Experience Capabilities with Acquisition of The Archer Group

Bounteous, now over 500 employees, leads independent digital experience agencies with depth in strategy, experience design, technology, and analytics Bounteous, a leading insights-driven digital experience agency, announced it has acquired The Archer Group, a leader in digital strategy, experience design, usability research, technology, and media. Archer’s unique capabilities and services have driven growth and engagement across some of the world’s most recognizable brands in financial services, insurance, retail, and…

Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form “Known” — A New Breed Of…

ADVANCED ADVERTISING PIONEER KERN SCHIRESON TO LEAD TEAM OF 220 ACROSS SCIENCE, STRATEGY & CREATIVE DIVISIONS IN NEW YORK, LOS ANGELES, BOSTON, AUSTIN, SEATTLE, SAN FRANCISCO Marketing and data strategy firm Schireson Associates announced that it has acquired two leading independent creative and brand strategy agencies, Stun Creative and Blackbird, to form "Known," a new marketing company engineered for the unprecedented challenges and opportunities facing marketers today. The combination of these companies already…

Aura Announces New Chief Financial Officer

Accomplished Financial Executive Will Porter Joins Aura Leadership Team Aura, a technology company dedicated to simplifying digital security for consumers, announced the appointment of Will Porter as Chief Financial Officer. The new addition to the company's executive leadership team brings with him nearly 30 years of financial experience with a combination of private and public technology companies in a variety of industries including cyber security, healthcare, and financial services. With…