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Memorable Characters in Ads Boost Chances of Profit by 30% – but Just 4% of Us Brands Are Using Them, Says System1

Research from System1 has found the use of Fluent Devices (fictitious characters, human or creatures, created by a brand and used as the primary vehicle for creative across more than one ad) increases advertising effectiveness, although their use in US ads has declined significantly over the past 20 years. The study, using independent data from the IPA DataMINE database, reveals that campaigns using a fluent device are 37% more likely to increase market share than campaigns not using a fluent device; 27% more likely to…

Genesys Cloud Flies High with Record Sales and 70% Yoy Annual Revenue Growth

Avaya Displacements Drive 143% Increase in Genesys Cloud Sales Genesys, the global leader in omnichannel customer experience and contact center solutions, reports 70% of new customers selected cloud offerings from Genesys in the first six months of 2019. Fast adoption of the company’s next-generation customer experience platform, Cloud, is the engine driving the rapid growth. Organizations of all sizes around the world including Alberta Motor Association, JPIMedia, Kiwi.com, Lowell Group, Western Governors University…

Storyblocks Launches New Member Library Partner Program to Maximize Revenue for Contributors and Drastically Expand Creative Freedom for the…

New Model Provides Access to High-Quality Digital Creative Tools, While Enabling Contributors To Share in Success Storyblocks, the first and largest subscription-based stock media company, announced the launch of its new content service, its Member Library Partner Program, as it evolves its offerings to better align with the needs of content contributors and creators alike. The Member Library Partner Program provides a simple, all-inclusive subscription-based content library for the creative industry while allowing…

Extreme Reach Names Catherine D’Amato Vice President of Compliance

Former PwC Process Assurance and IT Audit Services Director to Lead Ad Tech and Product Compliance Extreme Reach (ER), the complete creative asset management solution for the ad industry, announced that Catherine D'Amato has been appointed Vice President of Compliance, a new position in the company in which she leads the compliance team and has responsibility for all matters related to current and future compliance functions and planning. Her oversight includes internal reviews, coordination with industry groups and…

MarketEdge 2019 is Taking Clearwater Beach by Storm in its 3rd Year

The secret to creating a high-converting marketing campaign is this: Incorporate cutting-edge marketing innovations into reliable marketing fundamentals that are proven to work. DirectMail2.0 is proud to announce the return of its 3rd annual event, MarketEdge 2019, which will be held from November 13th to 15th in beautiful Clearwater Beach, FL. This event is created with DirectMail2.0's strategic partners in mind, however it welcomes those who haven't partnered, but are…

Akeneo Raises $46 Million to Expand Its Leadership in Product Experience Management

Investment to Accelerate R&D and Sales Efforts to Support Unified Commerce Experience Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, announced it has raised $46 million in funding led by global growth equity investor Summit Partners. Existing investors Alven, Partech, and Salesforce Ventures, as well as Akeneo's board member Stephan Dietrich, also participated in the round. Akeneo Co-Founders Team: (from left to right) Nicolas Dupont,…

MarTech Interview with Marie Rosecrans, SVP of SMB Marketing at Salesforce

"Any business, but particularly small ones, needs to be continually focused on making sure the customer experience is unique and differentiated." Tell us about your role and the team/technology you handle at Salesforce. I’ve been at Salesforce for nearly 12 years in various roles; currently, I lead the Small Business Marketing team. As a daughter of immigrant entrepreneurs, I’m super passionate about small businesses, so empowering them with the tools and resources they need to grow is a dream role for me. To build the…

WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits for Marketers

Partnership to help marketers enhance brand experiences for consumers WPP and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers. The collaboration between WPP and InMobi Group will enable brands to create personalized consumer experiences at scale. Through this partnership, brands will be able to…

Volante Technologies offers FREE SaaS Real-Time / Instant Payments Processing

Any bank, regardless of size, can offer immediate payment capabilities to their customers Volante Technologies Inc., a global provider of technology and software as a service to accelerate digital transformation and payments modernization, announced the launch of free RTP / instant payments processing on the cloud as a service. The capability to offer RTP is rapidly becoming the norm for large banks and an emerging necessity for smaller and mid-sized banks. Traditional implementation models, with their high costs and…

SDL and Bynder Partner to Help Enterprises Manage and Translate Digital Assets and Campaigns Enabling Content in 180+ Languages

Connector Now Available for SDL Tridion Sites 9.1 and Bynder Digital Asset Management SDL, a global leader in content creation, translation and delivery, announces a strategic partnership with Bynder, and the availability of a new SDL Tridion Sites 9.1 Connector for Bynder’s Digital Asset Management (DAM) platform. Developed by SDL’s partner, Trivident, the Connector allows customers to centrally manage, easily discover, directly access and deliver any type of digital asset to worldwide audiences. “While most companies…

ClearAccessIP Secures $3.7 Million in Funding

Alpana Ventures, Plug and Play Ventures, Founder's X and Bill Tai Among Investors ClearAccessIP, which helps the creators and owners of intellectual property to develop, manage, and transact patent-protected technology, announced it has secured $3.7 million in investment in seed and note financing. Founded by Nicole Shanahan, ClearAccessIP seeks to transform the way innovators access patent rights and eliminate exposure to litigation. Six notable investors have been added, including Alpana Ventures, Plug and Play Ventures,…

The 5 Tech Companies to Watch in 2020

The US digital advertising industry has officially crossed the $100-billion mark, making it bigger than TV, radio and print media advertising. As this growth continues, a remarkable transformation is taking place within the industry, with the massive Google-Facebook advertising duopoly facing an existential challenge. Mentioned in today's commentary includes: Amazon.com, Inc. Verizon Communications Inc., Yelp Inc., Snap Inc., Alibaba Group Holding Limited. eMarketer is forecasting that the industry will top $170B by 2021.…

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success

New ZoomInfo Powered by DiscoverOrg Platform Combines a Robust Suite of Software Tools with Advanced Machine Learning and Human Research to Enable Sales and Marketing Teams to Hit Their Growth Numbers DiscoverOrg announced that it is launching a new flagship Go-To-Market (GTM) platform and changing its name to ZoomInfo. The new platform will be known as ZoomInfo powered by DiscoverOrg and combines the strengths and benefits of the DiscoverOrg platform with those of the ZoomInfo platform, which it acquired in February 2019.…

Discovery, Inc. and 605 Partner to Expand TV Attribution Capabilities

The Companies Are Leveraging 605’s Combined Dataset (The Nation’s Largest) to Measure TV’s Impact on Both Branding and Sales Discovery, Inc. announced that it is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale for the very first time. The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households, the largest ever utilized for a TV attribution study. Both 605 and Discovery believe that…

Deloitte Marks Its 10th Consecutive Year of Growth

All Deloitte Businesses, Regions, and Industries Experienced Continued Growth in Fiscal Year 2019 Deloitte reported aggregate member firm revenue of US$46.2 billion for the fiscal year ending 31 May 2019 (FY2019). This is a 9.4 percent revenue increase in local currency and a US$3 billion increase over last year. "At the core of Deloitte's culture and business model is the fundamental belief that we exist to make a positive impact for clients, our people, and the communities in which we live and work. Our performance…

March Networks Introduces New Customization and Search Capabilities in Searchlight Business Intelligence Software

March Networks, a global video security and video-based business intelligence leader, is pleased to introduce new capabilities available in its powerful Searchlight software. Used by leading banks and retail organizations worldwide to extract valuable information on customer service, merchandising, operations, compliance and more, March Networks Searchlight™ helps businesses improve performance and profitability. Integrating clear surveillance video, relevant business data and highly accurate analytics, the software also…

FutureProof Retail Announces a New Partnership With IT Retail, Making It Easier Than Ever for Grocers to Offer a Line Free Checkout…

FutureProof Retail (FPR), provider of the latest line-free mobile checkout technology, offers merchants a more powerful, efficient and modern alternative to self-checkouts. The technology, which allows shoppers to scan and pay for items using their smartphones, is now officially integrated with IT Retail's Retail Professional point of sale system. The integration makes FPR's already easy deployment even easier by automatically synchronizing prices, customers and transactions between the…

Zilliant Appoints New Chief Marketing Officer

Lindsay Duran Brings Thorough Understanding of B2B Pricing and Sales Challenges  Zilliant, an industry leader in AI-driven pricing and sales growth solutions, announced that the company has appointed Lindsay Duran as its chief marketing officer. As the leader of Zilliant's marketing organization, Lindsay is responsible for accelerating growth strategies, demand generation, product marketing, corporate communications, sales enablement, and market positioning. Duran has more than seven years of experience at Zilliant,…

Zendesk Introduces WhatsApp for Zendesk in Asia

Integration with WhatsApp Business API Delivers on Zendesk’s Vision to Connect Customer Conversations Across Web, Mobile, and Messaging Zendesk, Inc. announced WhatsApp for Zendesk is now available across Asia Pacific (APAC). The new WhatsApp Business API connector, which was first announced at the company’s Showcase in Sao Paulo last month, will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region. Zendesk offers the only trusted messaging solution that pulls in all…

Survey: Most Businesses Find RPA Effective But Hard To Deploy and Maintain

Pega global study shows robotic automation not a magic bullet for digital transformation Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the results of a global survey that found robotic process automation (RPA) and robotic desktop automation (RDA) to be highly effective in streamlining work – though achieving and maintaining those results isn't as simple as it seems. RPA has become a buzzworthy solution…