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DISCO Reinvents Managed Review and Delivers 60% Faster Reviews than Industry Average

Company Continues to Lead the Industry with its Expanded Managed Review Team and Dedicated Managed Review Facility Just as the company did with review software, legal software-as-a-service leader DISCO invents a better way to conduct managed review. “When it comes to managed review, DISCO gets the tool better than anyone else in the marketplace, streamlining the process to produce the most effective and efficient review possible.” Today at ILTACON, DISCO revealed an enhanced and expanded managed review offering that…

Contentstack Comes to Europe

Headless CMS Leader Introduces EU Datacenter Option and Expands Localized Customer and Partner Support Contentstack, a leading content experience platform, announced a substantial expansion into Europe, with its dedicated European headquarters opening in Amsterdam, the Netherlands. "We have seen a tremendous increase in demand throughout Europe," said Matthew Baier, co-founder and COO, Contentstack. "Energy provider Shell Energy, Iceland's flagship airline Icelandair, iconic toy manufacturers and media companies, Spanish…

Mistaken Identity? An Identity Strategy Can Help Improve the Customer Experience

This Guest post is co-authored by Mark Lammers. Customers expect brands to know them. When a brand meets their expectations through relevant and personalized experiences, customers often become loyal patrons and promoters. Yet many brands still struggle to recognize their customers, let alone understand their behaviors. Companies serve customers across a variety of channels and devices, yielding multiple views of the same person. The result is a mash-up of experiences that fall short of a customer’s expectations, which…

LivePerson Debuts Enhanced Maven AI Capabilities to Help Brands Deliver Personalized, High-Impact Conversational Experiences

Upgraded Conversational AI Features Increase Agent Efficiency and Solve Routing Problems to Make It Easy for Brands to Orchestrate Customer Journeys at Scale LivePerson, Inc., a global leader in conversational commerce, announced new Maven artificial intelligence capabilities that increase Maven's power to help brands drive efficiencies and improve customer experiences in messaging channels. Powered by LivePerson's proprietary machine learning technology, Maven AI orchestrates…

FrontdeskAI Brings Simple Yet Powerful Customer Engagement Analytics to Franchise and Multi-Location Businesses

AI-Powered Dashboards Deliver Intelligence and Insights Across All Franchise Locations FrontdeskAI, the leading developer of artificial intelligence (AI) solutions for small business and the wellness industry, including FrontdeskAI for Salons and Spas and FrontdeskAI for Fitness, announced the launch of FrontdeskAI Multi-Location Dashboard for its franchise and multi-location customers. Franchises are an essential element of the American small business machine with more than 450,000 franchised businesses in the US, of…

US Employers Expect Growth of Artificial Intelligence in the Workplace But Not Major Job Reductions

Genesys Contrasts Key Findings from Separate Employer and Employee Opinion Surveys Artificial Intelligence (AI) is moving full steam ahead in the U.S. workplace. By 2022, 60% of U.S. companies expect to be using AI or advanced automation to support efficiency in operations, staffing, budgeting or performance. Currently 24% of companies are using AI or advanced automation with an additional 36% planning to use it within three years — and half of those (18%) within the next year alone.…

GeekHive Appoints a Director of Digital Strategy and Marketing Technology

GeekHive welcomes Gene De Libero to its executive leadership as Director of Digital Strategy and Marketing Technology. A recognized advisor in the digital marketing industry, De Libero brings over 20 years of professional knowledge and experience to the GeekHive strategy team. "Adding Gene to our team of GeekHive consultants demonstrates our company's commitment to providing digital strategy and marketing technology solutions for our clients," stated Peter Ladka, GeekHive…

As Mobile Operators Skirmish in Early 5G Battle, EE Continues to Win the 4G War

EE cements itself as the UK's leading network, winning or sharing all six RootMetrics categories for the fourth straight test period and delivering speeds that would download a song faster than the other operators RootMetrics by IHS Markit, the industry leader for testing mobile network performance, confirms EE as the UK's leading mobile operator in terms of network performance in its Review of the Mobile Landscape 1H 2019, released.…

Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

Pathmatics Launches Facebook Advertising Intelligence in Canada

Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to the United States Pathmatics, the digital marketing intelligence platform, announced an expansion of its coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region, dating back to January 1,…

Sabio’s App Science Wins “Best Behavioral Targeting Platform” in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sabio, the media and technology company behind App Science, announced it has been selected as the winner of the "Best Behavioral Targeting Platform" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. "Sabio is a shining example of what the MarTech…

Meet the Top 10 Entrepreneurs and Their Companies to Look Out for in 2019

When chatting with the CEO of Imperium Group (IG) and him being a young entrepreneur, he said the firm celebrates fellow entrepreneurs. At IG, they vetted close to 100 entrepreneurs to pick out who in their opinion could change the game in 2019. There is a truth that any small business owner has to face. Even in the best of times, the vast majority of small businesses fail. Today, IG is pleased to chat with some of the world's most successful and respected entrepreneurs to share their best business advice. In this article,…

Endavo Launches the First Video Distribution Automation Platform

Video Distribution Automation (VDA) enables video creator discovery, distribution, and development in the new OTT era Endavo Media & Communications, Inc., an innovative Atlanta-based software company building OTT and multi-channel platforms, announced today the launch of its innovative Video Distribution Automation platform. The exciting launch comes in tandem with the new addition of Torrey Veney, as its Director of Technology. After a decade at the forefront of the digital content industry, Endavo announces a…

Marin Software Announces Second Quarter 2019 Financial Results

Marin Software Incorporated, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced financial results for the second quarter ended June 30, 2019. "Marin strengthened its balance sheet during the second quarter and continued to expand support for emerging channels such as Amazon, LinkedIn, and Apple Search Ads," said Chris Lien, Chief Executive Officer of Marin Software. "We are also helping navigate significant industry changes such as Intelligent Tracking Prevention,…

TIBCO Named an Enterprise BI Leader in Two Industry Reports for its Client-Managed and Vendor-Managed Platform

TIBCO Receives Highest Possible Score in 11 Out of 19 Criteria in Both Reports TIBCO Software Inc., a global leader in integration, API management, and analytics, announced it was named a Leader in The Forrester Wave: Enterprise BI Platforms, Q3 2019 by Forrester Research. The firm also cited TIBCO as a Leader in The Forrester Wave: Enterprise BI Platforms (Client-Managed), Q3 2019. Across both reports, TIBCO received the highest possible score for the criteria of augmented BI, app-building/customization, big data,…

The Latest Paid Search Developments That B2B Marketers Need to Know

While paid search has been a staple of B2B Marketing for many years now, we’ve seen a notable wave of new developments that have fundamentally transformed advertising capabilities and opportunities in this channel. If you haven’t been keeping up, your campaigns might be falling behind. Here are three common themes amongst these recent developments, and what it means for your B2B efforts. Audience-Based Targeting Without a doubt, the growing availability of audience-based targeting is the largest development we’ve seen…

Broadcasters Present the eSports Industry New Opportunities for Growth

The eSports industry has captivated hundreds of millions of viewers worldwide through large tournaments in dazzling arenas. Predominantly, viewers mainly watch casual or competitive events through YouTube and Twitch. And the two platforms together collectively have a larger audience than HBO, Netflix and ESPN combined, according to Goldman Sachs. Primarily, most of the viewers are from Asia and 79% of worldwide viewers are under the age of 35 years. In 2017, viewers logged a total of 355 billion minutes on Twitch,…

Advertise Purple, Inc. Shares Data on Effectiveness of Affiliate-Only Business Strategy

How Advertise Purple differentiated themselves from a sea of marketing agencies, and, along with their clients, hit it big Advertise Purple, one of Inc. magazine's Best Workplaces for 2019 and one of its fastest growing companies, has found that research agrees, the affiliate-only business strategy is effective for agencies. Data shows that the affiliate channel is too complex and growing too quickly to shift focus away from it.  And as the historic and forecasted data proves in this article, 'betting the farm'…

Lockard & Wechsler And Nielsen Announce Multi-Year Agreement For Local TV With Nielsen As Service Of Choice

Nielsen and Lockard & Wechsler announced that they have reached a multi-year agreement with Nielsen as their service of choice for Local TV measurement in all markets. Lockard & Wechsler, based in Irvington, New York, is a full service direct response marketing agency offering services such as media planning, buying and analytics. They are a long-time subscriber to Nielsen National TV data and have returned to the roster of valued Nielsen local clients after a brief hiatus, citing a number of factors, notably the…

Reflektion Honored in 2019 MarTech Breakthrough Awards Program

Prestigious “Best E-Commerce Web Platform” Award Recognizes Reflektion for Standout Marketing and eCommerce Personalization Technology Reflektion, the world’s leading AI-powered personalization platform for the retail industry, announced that the Reflektion Customer Engagement Platform has been selected as the winner of the “Best E-Commerce Web Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and…