Marchex Launches Marchex Stream, Unlocking Transformative Conversational Analytics Capabilities for Businesses

Cloud-Based Conversational Data Platform Supports Real-Time Analytics, Signals and Internal and External Application Development Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, launched Marchex Stream, a powerful conversational data streaming and business intelligence platform. Marchex Stream is a new platform that analyzes consumer-to-business conversational data, gains insights in real time and at any scale, extracts signals of consumer intent and supports…

Miles Chooses HERE Technologies to Power Location Services for Its Rewards Platform and App

Miles, the world's first universal miles earnings program, has chosen HERE Technologies to help support location services on its platform. Available now on Android and iOS, the Miles platform and app allows anyone with a smartphone to earn miles as they travel, redeemable for exclusive rewards with more than 75 leading brands, retailers and transportation providers across categories. For consumers, Miles is a loyalty platform that rewards daily movement – with healthier and more eco-friendly modes of transport rewarded…

TechBytes with Roy Rosenfeld, VP Product Management, DoubleVerify

Tell us about your role and the team/technology you handle at DoubleVerify. I am the SVP of Measurement Products and GM of our Israeli R&D center. I lead a team of over 20 product managers and analysts working on measurement solutions in the areas of Fraud, Brand Safety, and Viewability/Engagement, which are used by DoubleVerify clients and partners to authenticate the value of media. I also oversee our Fraud Lab, which is dedicated to identifying new types of fraud in the ecosystem — across buying platforms and…

Replacing Mega-Influencers: Why Savvy Brands Are Opting for Micro-Influencers Instead

The rise of Instagram created a new class of celebrities and ushered in the age of Influencer Marketing. Today, A-list influencers boast follower counts in the tens of millions and sponsorship prices in the hundreds of thousands. Mass-market brands might be able to justify these exorbitant fees but for most, investing in all that extra reach is just overkill. Challenges notwithstanding, Influencer Marketing is here to stay, but to keep winning big, brands have to start thinking small. That’s why savvy marketers are…

Spot.IM Raises $25 Million in Series D Funding

New Resources Will Power the Expansion of Spot.IM’s Platform for Helping Digital Publishers Organically Grow the Lifetime Value of Their Readership Spot.IM, a social engagement and community platform for digital publishers, announced it has raised $25 million in Series D funding led by Insight Venture Partners with participation from Millhouse Capital, AltaIR Capital, Cerca, and Jonah Goodhart, SVP at Oracle. Additionally, Spot.IM has appointed technology and media executive, Itzik Ben-Bassat, as President of the company…

Infor Helps Organizations Meet Demands of the Emerging Workforce

Infor CloudSuite CRM for Mobile Devices Now Available Infor, a leading provider of industry-specific cloud applications, announced the availability of Infor CloudSuite CRM Mobile for iOS, a new native mobile solution to simplify customer relationship management for busy, on-the-go sales professionals. Designed by Infor's Manhattan-based in-house design agency Hook&Loop for maximum usability, Infor CloudSuite CRM Mobile aligns with Infor's goal of anticipating the needs of the emerging workforce. Now, users can now see…

Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2019 Magic Quadrant for Multichannel Marketing Hubs

Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2019 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud. "Today, people expect companies to engage them with personalized content and offers in the moments that matter to them," said Bob Stutz, CEO, Salesforce Marketing Cloud. "Salesforce Marketing Cloud delivers a proven, market-leading solution that allows marketers to know their customers,…

Optimove Expands Marketer Accessibility to Data with Optimove BI Studio

Optimove BI Studio Strengthens Optimove's position as the Leader in the Customer Data Platform Market by Offering Marketers Seamless Access to Interactive Business Intelligence Reports Optimove, the Science-First Relationship Marketing Hub, announced its BI Studio offering. Optimove's BI Studio builds on Optimove's existing CDP (Customer Data Platform) capabilities by empowering marketers to create highly personalized, sophisticated business intelligence reports, all from within Optimove. These capabilities enhance…

FanConnect a hit with MLB

FanConnect opens the MLB season powering TVs at Wrigley Field, Fenway Park, Yankee Stadium, Nationals Park, Petco Park, T-Mobile Park, and many others. A live game feed wrapped by real time hit and pitch data, in-game statistics, standings, 50/50 raffle integration, social feeds, weather, and more, FanConnect entices fans to watch TVs throughout the stadium. The TVs include sponsor ads which in turn bring valuable revenue to the teams. "FanConnect has been a fantastic addition to our sponsorship asset mix," says…

Bpm’online Introduces Major Update to its Intelligent Low-Code Platform for Process Automation and CRM

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, announced the release of the latest version of its intelligent platform. Bpm'online 7.14 is tailored to make enterprises more efficient in building, optimizing, and maintaining business transformation processes. Key features in this update include more robust customization options, improved data processing and management, optimizations to further improve the user interaction with the software, and much more. "At…

Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores

Strategies like Location-Based Targeting and Retargeting Help Drive Foot Traffic Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles. The results provide a unique guide to how the most successful brands are combining online and offline data, including location-based data, to create a unified, seamless experience…

SAS Again Named a Leader for Multichannel Marketing Hubs in Gartner’s Magic Quadrant 2019

The rise in artificial intelligence (AI)-powered marketing helps brands accelerate the value delivered from data to increase customer profitability, streamline marketing operations and foster brand loyalty. Embedded, AI-powered analytics and real-time decisioning capabilities featured in the SAS Customer Intelligence technology optimize every phase of the customer journey and ultimately elevate the customer experience. SAS believes its market advantage is confirmed by Gartner's evaluation of SAS Customer Intelligence 360,…

Okera Introduces Attribute-Based Access Control for Data Lake Security and Access Management

Automates Sensitive Data Tagging and Policy Assignment for Managing Access at Scale Okera, the leading active data management company for data lake security and governance, announced the release of new attribute-based access control (ABAC) and automated business metadata tagging and policy enforcement capabilities. These new features help enterprises simplify how to manage, secure, and govern data access on data lakes at scale in an easy and automated manner. ABAC enables users across multiple business units to work with…

TechTarget Launches SearchCustomerExperience.com to Help Strategic Buying Teams Navigate the Expanding CX Technology Landscape

Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. announced the launch of SearchCustomerExperience.com, a new website designed to serve the informational needs of business and IT decision makers as they evaluate, implement and integrate technologies that will enhance customer experience (CX) and ultimately elevate their company brands. SearchCustomerExperience.com will act as an independent online community that provides tips, case studies and neutral guidance on the…

Vendasta adds MyCorporation to Marketplace

Vendasta is pleased to welcome MyCorporation to its robust Marketplace. The move is part of the marketing and sales platform’s evolution to becoming mission control and the single source for local business needs. Vendasta’s channel partners can now help their US-based small and medium business (SMB) clients form a limited liability company (LLC), providing security and adding further credibility to the local business and its digital solutions provider. Businesses are required to renew their certificate annually through…

Conduent Launches Innovation Center to Drive Customers’ Digital Transformations

State-of-the-Art Facility Creates a Curated, Customized Experience for Current and Prospective Clients Conduent Incorporated, a digital interactions company, announced the grand opening of its Innovation Center at Conduent's corporate headquarters in Florham Park, NJ. The Innovation Center is a technology-driven collaborative space that will help current and prospective clients shape the future of their respective industries. Through data visualization, touch table exploration, dynamic videos, interactive…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

Huawei Enables Smart Finance with “AI+DATA”

Huawei Holds Global FSI Summit 2019 with Partners in Shanghai The Huawei Global FSI Summit 2019 held in Shanghai , under the theme "Holistic Digital Transformation, Taking the Pulse of Smart Finance". The summit has attracted more than 2,000 global financial customers, partners and experts from global institutions, such as Deloitte, Industrial and Commercial Bank of China, China Life Insurance, Sberbank, Erste Bank, Shenzhen Stock Exchange, Bradesco, Guotai Junan Securities, and Zhejiang Rural Credit. Centering on the new…

Smartcalls – Voximplant’s Web Service for Creating Outbound Call Campaigns – Has Now Become All-in-One Solution for Call Process Automation

Smartcalls Becomes the End-To-End Tool for Call Processing Automation That Allows Businesses to Easily Design Flexible Inbound and Outbound Call Campaigns Without Programming Voximplant, the serverless cloud communications platform and one of five finalists for the Best Application of AI at Enterprise Connect 2019, announced that a new version of Smartcalls, its popular service for easily creating and executing outbound call campaigns. New capabilities of Smartcalls make the service an all-in-one…

Alight Analytics Introduces Marketing Dashboard Templates for Tableau

Ready-To-Use Templates, Powered by Channelmix Oneview Technology, Allow Marketing Teams to Deliver Advanced, Channel-Level Reporting Faster Than Ever Alight Analytics, the industry leader in marketing analytics, is launching a ready-to-use suite of marketing dashboard templates designed exclusively for use with Tableau Software. The templates are built to work with Alight’s ChannelMix platform for marketing data aggregation and management. Marketers have to establish only a single data connection — to ChannelMix — to…