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eBay Eliminates Sneaker Seller Fees for the First Time and Unveils New December Drop Series

The marketplace launches zero selling fees for its North America seller community on any sneakers sold at $100 or more eBay, the online marketplace offering the widest and most unique inventory of sneakers, launches zero selling fees for the first time for North America customers on any sneakers sold at $1001 or more. Buyers win too; the marketplace announces a month of drops, celebrating the biggest designer collaborations, top brands, and rare grails of the year. Today, eBay announced the marketplace is…

Building Personal Connection and Conversion with an Unlikely Medium…SMS

VuPulse launches VuSMS, the industry’s first marketing solution to reach live TV viewers and drive live tune-in on mobile Forget lame 0.1% open rates. VuPulse, the digital advertising industry's only Post-Click Marketing Platform, is harnessing the power of SMS to forge deep personal connections with consumers, drive direct response and immediately convert awareness into viewership. With 75%* of consumers open to receiving SMS messages from brands, SMS response rates at 209%** higher than phone, email and Facebook,…

Arria Natural Language Generation Technology Expands BBC’s Coverage of UK Elections

BBC News website extends its use of artificial intelligence in semi-automated journalism, leveraging Arria NLG to help publish localized election news and results for each of the United Kingdom's 690 constituencies minutes after votes are declared Arria NLG reported that the BBC News website, through its Semi-Automatic Local Content (Salco) project, extended its use of Arria's Natural Language Generation (NLG) platform to automate the production of news coverage of the recent elections in the United Kingdom (UK).…

General Motors Offers SiriusXM with 360L on Nearly 1 Million Vehicles

Next-generation in-vehicle listening experience combines satellite and streaming to deliver more channels, on-demand audio and better personalization General Motors is bringing a new way to listen to music, sports and talk shows to nearly 1 million Chevrolet, Buick, GMC and Cadillac owners with SiriusXM with 360L. Available on select 2020 model year vehicles, the rollout is the broadest integration by any automaker of SiriusXM's next generation listening experience. SiriusXM with 360L represents the future of in-vehicle…

FanDragon Technologies Partners with Event Ticketing Platform Kaboodle

FanDragon's Secure Mobile Ticket Technology to Power Events in London-Based Venues Printworks and Drumsheds, Offering In-App Ticket Delivery and Enriched Fan Experiences FanDragon Technologies, a leading innovator in open blockchain-powered SaaS mobile ticket delivery solutions, has partnered with independent ticketing operator Kaboodle to offer in-app mobile ticket delivery for Kaboodle clients across the UK, Canada and Europe. As part of the partnership, FanDragon Technologies has developed a white-label mobile…

BlueSnap Announces Enhanced Integration with Zuora

A single, powerful solution that enables sophisticated subscription companies to expand globally with ease BlueSnap, an online payments technology company, announced that they have made enhancements to their integration with Zuora, Inc., the leading cloud-based subscription management platform. The subscription economy is on the rise. B2B and B2C companies rely on recurring revenue to grow their business, provide predictability and respond to customer demand. With the eCommerce subscription market growing by more than…

WiseAlpha Launch New Bond Academy

WiseAlpha, the UK’s leading digital bond market platform, announce the launch of their new bond academy to educate everyday investors about the corporate bond market WiseAlpha, the UK’s leading digital bond market platform, has announced the launch of its new bond academy. WiseAlpha’s investment platform makes corporate bonds available to everyday investors at affordable sizes, via its Fractional Bonds. In addition to this, WiseAlpha are now aiming to educate the masses about the corporate bond market, with the launch of…

Torque Esports Data Experts Highlight In-Game Promotion as the New “Force” in Marketing

Torque Esports Corp., Saturday's Star Wars Rise of Skywalker Fortnite in-game promotion again highlighted the massive growth potential for gaming as a critical global marketing platform according to Torque Esports' data steaming experts, Stream Hatchet. Not only was the in-game introduction, movie clip and gaming experience enjoyed by millions of Fortnite gamers, more than 50,000 gamers live-streamed the experience on their Twitch, YouTube Gaming, Mixer and Facebook channels – reaching more than 3.1 million viewers.…

Emily White appointed new Vice President, Marketing at Phase2

Brand Marketing Expert Joins Leading Digital Experience Agency Phase2, a digital experience agency, announced the strategic hiring of Emily White as Vice President, Marketing. White joins the organization as Phase2 broadens its marketing practice-- which added four new members this year. The hire of White, in addition to the growing team, signals the organization's plans to expand its presence in key markets as it finalizes marketing, and brand strategies for 2020. "We are enthusiastic about the…

OPPO Plans $7bn R&D Investment to Build a Multiple-access Smart Device Ecosystem for the Era of Intelligent Connectivity

OPPO Plans to Spend RMB50 bn ($7bn) on R&D Over the Next Three Years to Build Its Technology Leadership OPPO held its OPPO INNO DAY 2019 in Shenzhen under the theme of 'Create Beyond Boundaries', revealing its insights and initiatives for the era of intelligent connectivity. At the event, OPPO also showcased a variety of smart devices including smart watches, smart headphones, 5G CPE, AR glasses along with key technological breakthroughs in areas such as flash charging, 5G, imaging and software optimization.…

Create Independent Thinkers Not Insight Bottlenecks

Data is the backbone that powers some of the most innovative and creative companies on the planet. The ability to harness data to create actionable insight is an essential tool that companies of all sizes need to adopt to stay ahead of the curve. Ensuring that their business strategy is backed up by insight, rather than guesswork is often the difference between success and failure in today’s fast-changing marketplace. Despite this, achieving a data-driven approach is easier said than done. Some of the world’s leading…

Thoroughbred Racing South Australia opts for Philips SpeechLive

Horse racing experts adopt new Philips technologies for documenting their races Philips Dictation, by Speech Processing Solutions, the market leader in professional speech-to-text solutions, is reshaping digital documentation in the Australian horse racing industry. Taking on a pioneering role in its industry, Thoroughbred Racing South Australia has adopted SpeechLive, a mobile cloud solution that allows for easy and secure race documentation processes. Marketing Technology News: Atento Wins the 2019 Customer…

LogMeIn Enters into Definitive Agreement to be Acquired by Affiliates of Francisco Partners and Evergreen Coast Capital for $86.05 per Share…

All-Cash Transaction Valued at Approximately $4.3 Billion LogMeIn, Inc., a leading provider of cloud-based connectivity, announced that it has entered into a definitive agreement (or the “Agreement”) to be acquired in a transaction led by affiliates of Francisco Partners, a leading technology-focused global private equity firm, and including Evergreen Coast Capital Corporation (“Evergreen”), the private equity affiliate of Elliott Management Corporation (“Elliott”), for $86.05 per share in cash. The all-cash transaction…

Boomi Announces Intent to Acquire Unifi Software

Unifi provides industry-leading data cataloging and data preparation platform Boomi, a Dell Technologies business, announced it has entered into a definitive agreement under which Boomi will acquire Unifi Software. The acquisition expands Boomi's industry leading integration and data management platform to accelerate successful, data-driven insights for customers. Unifi Software provides market-leading intelligent data discovery, catalog, and preparation offerings built on a cloud technology stack. Using this technology,…

HubSpot Announces First-Ever Chief Customer Officer, Yamini Rangan

HubSpot, a leading growth platform, announced that Yamini Rangan will become the company's first-ever Chief Customer Officer, effective January 8, 2020. Rangan joins HubSpot from Dropbox, where she served as Chief Customer Officer. In this new role, she will unite the marketing, sales, and services teams around the customer, creating a cohesive experience to help fulfill HubSpot's mission of helping millions of companies grow better. Marketing Technology News: SCORR Marketing Releases 7th Annual Report on Life…

UConn Stamford and Synchrony Establish Digital Technology Center to Accelerate Innovation in Digital and Mobile

Public-Private Partnership Equips Students with Experiential Learning, Helps Grow Local Talent Pipeline Synchrony and the University of Connecticut (UConn) expanded their four-year partnership to help advance technology education and digital expertise for next generation leaders. The organizations celebrated the opening of the Digital Technology Center (DTC) at the UConn Stamford campus and also announced the first $1 million gift to UConn's Connecticut Commitment, an initiative that provides free tuition to…

Behavox Announces Publication of “Radar 6”

Latest Volume Dissects Insider Risk: How to Recognize It and How to Prevent It Behavox, the market leader in data analytics software for Compliance, CRM and Risk, is pleased to announce the publication of Radar 6 – its sixth volume of Radar Magazine – which explores the various insider threats that companies face and dissects how technology can anticipate, analyze and prevent this risk. Recent studies have suggested that, on average, a breach instigated by an insider at a large corporation costs $5 million to the…

Wekthor Looks to Revolutionize the Way We Ask for Help from Others with New Mobile App Maja

Maja Simplifies the Process of Asking Help from Neighbors and Those in the Community. Maja Breaks down Barriers and Uses Modern Technology to Bring People Together in Communities All Throughout the World. Wekthor, Czech Republic-based app startup, has launched its new mobile app Maja for free worldwide. This app is designed to change the way that people interact with their neighbors, ask for favors and help, and build stronger communities worldwide. Maja is available on both the Google Play Store for Android and on the…

Buy or Sell a Car via Mobile with the New eBay Motors App

eBay Launches Enhanced Vehicles App Powered by Cutting Edge Technology, Including Artificial Intelligence and Machine Learning eBay Motors, one of the world’s largest marketplaces for all things automotive, is launching an all-new, automotive-focused app for Apple iPhone and Android. Powered by advanced technology, the app is a powerful tool for buying and selling vehicles directly from consumers’ mobile devices in an entirely new way. Starting now, customers in the U.S. can use the app to easily list, search and shop for…

1-800 Contacts Enters Agreement to Acquire Revolutionary Vision Start-Up 6over6 Vision

1-800 Contacts continues its expansion through cutting-edge optical technology focused on consumer accessibility and transforming the global vision care industry 1-800 Contacts, the leading online contact lens retailer announced that it entered into a definitive written agreement to acquire 6over6 Vision Ltd (6over6), which is expected to close before the end of December 2019. 6over6 has created some of the most advanced consumer vision technology available, enabling customers to perform the most accurate at-home…