Pegasystems Honored with Multiple Awards for Helping Organizations Digitally Transform Their Business

Company recognized by CRM Watchlist, CRM Service Leaders Awards, Stevie Awards, TMC CUSTOMER Awards, and Constellation Research Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has won multiple awards, including the 2019 CRM Watchlist, 2019 CRM Service Leaders Awards, 2019 Stevie Awards for Sales & Customer Service, 2019 CUSTOMER Product of the Year Awards, and Constellation Research ShortList for RPA. These awards recognized Pega and its…

Ad Council Announces New Members of Board of Directors

The Ad Council, America's leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at its Spring meeting yesterday. The Board is chaired by Linda Boff, Chief Marketing Officer of GE. New members of the Ad Council Board of Directors include: Sabah Ashraf, CEO, North America, Superunion Tina Edmundson, Global Brand Officer & Luxury Portfolio Leader, Marriott International Tim Ellis, EVP & Chief Marketing Officer, NFL Konrad…

LumApps Closes 24 Million$ Funding Round Led by Idinvest

Series B Financing Sets Stage for Accelerated Growth and Market Leadership as the Company AIMS to Reach $100 Million in ARR LumApps, the leading social intranet for the enterprise, announced it has closed a 24 Million$ funding round led by Idinvest. The new capital will be used to scale global sales and marketing and accelerate product innovation for the LumApps digital workplace suite. "When we first met the LumApps team, we immediately knew they were poised to become the leader in internal communications and…

605 Partners with Research Measurement Technologies to Measure Contextual Impact of TV

605, an independent data analytics company that measures the impact of TV advertising on consumer behavior, announced a strategic relationship with Research Measurement Technologies (RMT), a provider of audience engagement and targeting solutions designed to measure the contextual impact of TV advertising, optimize audience targeting and improve advertising ROI. “At 605, we measure the impact of TV advertising on consumer behavior. Based on the TV attribution studies we’ve conducted over the last three years, it’s very…

Percolate Named a Leader in 2019 Gartner Magic Quadrant for Content Marketing Platforms

For the Second Year in a Row, Percolate Recognized For Completeness of Vision and Ability to Execute Percolate, the premiere Content Marketing Platform for Enterprise business, has been named a Leader in April 2019's Gartner Magic Quadrant for Content Marketing Platforms for the second consecutive year. Percolate has once again been recognized for both 'Completeness of Vision' and 'Ability to Execute.' As a Leader in the CMP space, Percolate has extended their vision beyond helping global marketing teams keep…

TIBCO Names Dan Streetman as Chief Executive Officer, Murray Rode as Vice Chairman

Experienced Enterprise Software and Cloud Executive Takes Reins for Next Wave of Growth; Current CEO Rode to Become Vice Chairman TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that Dan Streetman has been appointed as its new chief executive officer, effective April 15, 2019. Streetman joins TIBCO from BMC Software, where he was executive vice president of worldwide sales and marketing. Current CEO Murray Rode has been named vice chairman of TIBCO. "Since its inception,…

Hudson Data and LendingPoint Partner to Prevent Synthetic ID fraud

Hudson Data and LendingPoint announced that they are partnering to create an industry solution to prevent synthetic identity fraud using powerful graph machine learning. "Synthetic fraud is an industry problem and requires an industry solution in our view," said Houman Motaharian, President of LendingPoint. "The particularity of this fraud activity is that synthetic IDs have been created seven to 15 years before the occurrence of actual default. We encourage and invite credit issuers to explore this solution and help make…

Introducing BAM: Brand Attraction Monitor

The World's First Cross-Media Measurement Tool for Informing a Brand's Overall Marketing Effectiveness and Performance Against Key Competitors Now in market is Mass Minority's Brand Attraction Monitor (BAM), a first-of-its-kind technology that was created to help brands understand the full impact of a campaign's effectiveness across a brand's whole ecosystem in near real time. With this information, an organization can see how their full range of communication efforts are performing against key competitors. BAM measures a…

Pitney Bowes and Accenture Team to Help Clients Take Advantage of Intelligent, Data-Driven Solutions

Pitney Bowes Inc. and Accenture are extending their collaboration under a new agreement that enables Accenture Applied Intelligence to apply the full library of Pitney Bowes’ data assets to develop new intelligent solutions and evolve existing solutions for clients. At the same time Accenture Applied Intelligence and data services solutions will expand the capabilities of Pitney Bowes Spectrum Services by broadening its advanced analytics functionality. “The collaboration with Pitney Bowes enables us to further develop…

Cut2it Introduces New Video Platform for Content Owners and Creators

Startup Company Selected to Participate in Coveted SPROCKIT Hub at 2019 NAB Show Cut2it, a startup merging the power of video content, collaboration and shared engagement, will showcase its new platform, Videomine, in the Innovation Pipeline at the 2019 NAB Show, held this week in Las Vegas. SPROCKIT, the global marketplace connecting the world’s top market-proven emerging companies in media, entertainment and technology, selected Cut2it based on the company’s potential to revolutionize the industry with its…

Affectiva Raises $26 Million to Fast-Track Human Perception AI in Automotive and Conversational Interfaces

New Funding Will Accelerate the Development of AI That Can Understand All Things Human  Affectiva, the global leader in Emotion AI and the pioneer of Human Perception AI, announced that it has closed $26 million in funding. The round, led by Aptiv PLC, as well as Trend Forward Capital, Motley Fool Ventures and CAC, brings the total invested in Affectiva to $53 million. The funding will enable Affectiva to evolve, accelerate and scale its perceptive technology in the automotive industry, as well as other areas such as…

TechBytes with Rohit Mahajan, CTO at Io-Tahoe

Hi, Rohit. What was your recent Marketing Technology announcement about? We’ve announced the addition of what we are calling “Smart Streaming Discovery” to our existing platform. We think this first-to-market innovation is incredibly important, since it gives companies the ability to perform real-time data discovery on a wide range of streaming data. Specifically, it allows them to discover PII (Personally Identifiable Information) and other sensitive data “in motion.” What’s the importance of this capability? Why should…

Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a leader in the development and publishing of mobile games, to help marketers take full advantage of in-app advertising opportunities. Through this partnership, PubMatic will allow advertisers to easily access engaged audiences across Gameloft’s wealth of premium mobile environments. As apps are now the preferred environment for consumers to access information, connect and transact, they…

ChannelAdvisor Debuts New E-Commerce Technologies Connecting Brands and Retailers with Empowered Consumers

Leading E-Commerce SAAS Provider Advances Capabilities to Help Customers Strengthen Their Marketing, Selling, and Fulfillment Strategies ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced the global launch of advanced capabilities to help brands and retailers optimize their online strategies and build stronger, direct connections with today's empowered consumer. With the launch of these newly enhanced platform solutions, ChannelAdvisor helps its customers continue their…

Zoho’s New Marketing Platform Ties Together Orchestration and Planning with Marketing Execution Across Channels

The Platform Helps Drive Execution of Marketing Programmes Against Plans, with the Ability to Adapt Dynamically Zoho announced its new marketing platform that executes marketing campaigns across multiple channels while coordinating their orchestration centrally, against outcomes, plans, and budgets. Designed to help businesses of all sizes coordinate marketing tightly with sales, the platform is integrated with Zoho CRM and a number of other third party applications. The platform is driven by Zoho MarketingHub, a new…

MarTech Interview with Nathan Labenz, CEO and Founder, Waymark Marketing

"TV platforms have an opportunity to catch up to the leading advertising platforms by investing in personalizing the viewer experience, creating tangible conversions, employing algorithmic optimization, and deploying self-serve advertising products." Tell us about your role and journey into technology. What inspired you to join Waymark? At Waymark, we often describe ourselves as an Art & Technology company, and we’re proud to have built a team with strong backgrounds in both areas. Personally, I started my career as a…

SRAX’s BIGtoken App Gains Worldwide Appeal With 11 Million+ Registered Users

BIG Gains Continued Momentum as Registered Users grow to 11 Million Globally Social Reality, Inc., a digital marketing and consumer data management technology company, announces an 11 Million+ growth surge in global registered users on Android, iOS and the web using the BIGtoken app to own and earn from their data. Participant excitement has become central to the push by consumers to build a community of engaged users who value their data and privacy. "BIG's recent mass appeal is validation that consumers see the value…

Kaltura and Dativa Enter Strategic Partnership to Develop Industry First Cloud TV Data Lake

Kaltura Will Combine Its Robust TV Platform and Global Cloud TV Dataset with Dativa’s TV Domain Expertise to Build the World’s First Cloud TV Data Lake. Kaltura, the leading video technology provider, has announced today that it has formed a strategic partnership with Dativa, the leading TV data consulting company, to develop the industry’s first data lake dedicated to Cloud TV services. In a highly competitive market, TV marketers need to constantly optimize user conversion, retention and monetization. The data…

Looker Expands the Power of Its Data Platform with Sales Analytics Application and Powerful Third-Party Developer Features

The Tour London, Looker ’s annual global roadshow, the company announced a significant addition to its cloud-based, modern data platform product offering with a new application, Looker for Sales Analytics, designed to deliver comprehensive insights to sales organizations to drive revenue. This expands its suite of purpose-built applications to address the analytical needs of sales teams alongside its current offering of Looker for Digital Marketing and Looker for Web Analytics applications. In addition to this new…

BigCommerce for Drupal Brings Customized Shopping Experiences to Drupal Community

BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, announced BigCommerce for Drupal, a headless commerce module built specifically for the open-source content management system (CMS), at DrupalCon Seattle. Developed in partnership with Acro Media, a world-renowned digital commerce agency, BigCommerce for Drupal gives brands the ability to embed flexible, enterprise-level ecommerce functionality into revolutionary customer experiences created within Drupal’s highly-extensible and secure…