Sendlane Launches Deep Data Integration With Shopify

Sendlane, a San Diego based marketing automation company, announces a powerful update to their already diverse integrations offering - a new deep data integration with popular eCommerce platform, Shopify. Sendlane launches deep data integration with Shopify Sendlane's powerful site-to-site tracking capabilities make it effortless for Shopify users to follow their customers journey throughout their store, collecting deep data insights from a customer's behavior to their purchase history and allowing…

TEGNA Selects Alphonso For TV Attribution For Local Advertisers

TV data company Alphonso announced that TEGNA has selected Alphonso Local to enable TEGNA's local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline business results, such as website visits and conversions, and visits to a specific brick-and-mortar location. TEGNA has been piloting Alphonso Local over many months and will roll it out across 15 markets in…

Qumu Ranked within the Three Highest Gartner Scores in Three Use Cases for Enterprise Video Content Management

Leading Analyst Firm Places Qumu Within the 3 Highest Scores for Enterprise Video Content Management Solutions Qumu, the leading provider of best-in-class video technology for the enterprise, has been rated by Gartner within the three highest scores for enterprise video content management solutions for three use cases. The 2019 Gartner Critical Capabilities for Enterprise Video Content Management report covers 13 vendors, and scores them against a set of selected use cases—including Internal Executive Messaging,…

First 100 Actions: Most Companies Fixed Data Privacy Issues When Challenged, Says BBB

Record Shows Nearly Total Compliance with Industry's Adchoices Program; Two New Cases Issued on Web Publishers The first 100 public actions addressing digital privacy related to interest-based advertising show the willingness of digital advertisers and publishers to comply with self-regulatory standards. When challenged, the vast majority of companies cooperated and made the recommended changes to their policies and practices, according to a retrospective report released today by the BBB's Online Interest-Based…

Globecast Partners with SnifferCat to Advance OTT Monetization with Automated Dynamic Ad Insertion

Globecast, the global solutions provider for media, has announced a partnership withSnifferCat Inc. to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximize OTT revenues. In doing so, Globecast is broadening its media management footprint by being able to offer customers comprehensive, automated DAI services. Eddie Ferraro, Managing Director of Globecast Americas, said, “This partnership opens the doors for our customers to deploy automated dynamic ad insertion with no…

Jamie Gutfreund Joins Hasbro as Chief Consumer Experience Officer

Hasbro, Inc. announced that Jamie Gutfreund will be joining the company as Chief Consumer Experience Officer (CXO) on April 15, 2019. Gutfreund will be based in Pawtucket at Hasbro’s corporate headquarters and report to John Frascotti, President and Chief Operating Officer. In the newly-created C-level position, Gutfreund will lead the design and implementation of consumer-focused strategies that effectively connect the company’s brands with global audiences. She will oversee several of Hasbro’s global marketing…

Yext Study: 85% Of Food and Hospitality Brands Say They Have Improvements To Make In Reputation Management

As Consumers Increasingly Engage with Brands on Third-Party Sites, Food and Hospitality Marketers Plan to Focus on Collecting Customer Feedback Across Platforms and Monitoring Online Reviews Yext, Inc., the leader in digital knowledge management (DKM), announced new research on the digital maturity of the food and hospitality sector as part of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group. Brand Control in the Age of AI surveyed 400 marketing…

Integrate Acquires Event Lead Management Company Akkroo, Its Second Acquisition in Three Months

Acquisition Further Bolsters Integrate's Demand Orchestration Capabilities and Expands Its Global Workforce by Establishing an Emea Headquarters in London Integrate announced its acquisition of London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real time at in-person events. Integrate's customers will now be able to send event leads to sales teams as they happen, rather than waiting for event organizers to share lists post-event or manually processing paper…

Frost & Sullivan Names Richard A. Moran as CEO

Frost & Sullivan, the growth consulting firm, announced the appointment of Richard A. Moran as Chief Executive Officer, effective immediately. Moran will assume global operations and strategy for the organization with a focus on helping clients accelerate growth. "It's unusual to find someone who has experience leading and succeeding in the areas of research, consulting, technology and leadership. Richard has proven experience in all areas that align with Frost & Sullivan's core mission, and we are pleased…

Klarna Launches Global Customer Authentication Platform

Klarna, a leading global payments provider, announced the launch of its global authentication platform — an aggregator with multiple global and local authentication solutions. The platform allows multinational businesses, including merchants and other banks, to provide a simple, secure and personalised customer authentication experience irrespective of market, through a one-time integration. Klarna has enabled millions of customers globally to shop securely without compromising their experience through an…

Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising Amobee, a global digital advertising technology company, announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium video on the ITV Hub. The agreement will enable ITV to offer advertisers advanced solutions and programmatic access within its portfolio of premium digital video…

BlueJeans Is the Choice for Enterprise Collaboration and Productivity

Investments in Customer Success and R&D Propel Growth Blue Jeans Network, Inc. announced it has reached a coveted milestone for private Software-as-a-Service (SaaS) companies, surpassing $100 Million in annual recurring revenue during the fiscal year that ended January 31, 2019. BlueJeans has a strong heritage of supporting video collaboration solutions for the enterprise segment, with two-thirds of BlueJeans’ revenue coming from enterprise customers. Over the last fiscal year, customer adoption drove a 62% increase in…

INTEGRIM Announces the Acquisition of Logikia, a Canadian Provider of Accounts Payable Automation Solutions

Document automation specialist INTEGRIM is proud to announce the acquisition of Logikia, a Canadian provider of accounts payable automation solutions. Powered by artificial intelligence (AI), Logikia solutions operate based on industry best practices. Logikia is broadly recognized as a proven cloud-based environment designed to integrate seamlessly into many popular enterprises resource planning (ERP) systems. Logikia's strategic market position, high performance automated document processing…

Red Points Continues Rapid Growth with $38 Million in New Funding to Expand its Market Leadership in Brand and IP Protection

New Financing Solidifies Company's Growth Plan and Vision to Protect Brands and Consumers from Online IP Infringements Red Points, a global leader in online IP infringement detection and removal, announced that it has closed $38 million in funding, bringing the company's total capital raised to $64 million and cementing its global footprint in the online brand protection space. The round was led by Summit Partners, with additional participation from existing investors Northzone, Mangrove, Eight Roads Ventures and Banco…

Merkle Releases Amazon Advertising Flywheel Strategy Guide

Annual Playbook Examines the Impact of Amazon Advertising on Vendors and Sellers Merkle, a leading technology-enabled, data-driven performance marketing agency, released its second annual Amazon Ads Playbook. This year’s report, titled “The Amazon Advertising Flywheel Strategy Guide,” explains Amazon advertising’s effect and impact on vendors and sellers, while examining the main components that comprise the flywheel, including owned, paid, and earned media. “By bringing together teams to support merchandising,…

Leon Hounshell Joins EarthLink as Chief Product Officer

EarthLink, provider of internet and other online services, announced that Leon Hounshell joins the company as Chief Product Officer. Hounshell is responsible for the expansion and launch of products and services, including the expansion of data and security products and EarthLink’s Internet of Things (IoT) strategy. EarthLink welcomes Leon Hounshell to the team as Chief Product Officer. Hounshell is responsible for the expansion of data and security products & EarthLink’s Internet of Things (IoT) strategy. Hounshell…

Amobee Selected by Univision as Linear Television Optimization Platform of Record

Partnership to Help Advertisers Reach Hispanic-American Consumer Market Amobee, a global digital advertising technology company, announced an agreement with Univision Communications Inc.—the leading media company serving Hispanic America—to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that…

Stringr Unveils Premium Livestreaming Functionality

Stringr, the premium video marketplace for custom, high-quality, video content, announced the launch of its livestreaming function, giving customers the ability to request live video content nationwide. In addition to having access to Stringr’s comprehensive video library and on-request recorded content, users will now be able to leverage Stringr’s network of 75K+ professional and amateur videographers for live footage of events. Through Stringr’s platform, customers are now able to request live coverage of an event. This…

Tinder Welcomes Ravi Mehta as Chief Product Officer

 Tinder, the world's most popular app for meeting new people, announced that Ravi Mehta has joined the company as Chief Product Officer. Ravi has more than 20 years of experience building products, businesses and teams at Facebook, TripAdvisor and Microsoft.  Ravi is the latest of several senior leadership hires at Tinder, spanning Marketing, Finance & Analytics and Engineering. "Tinder's product innovation brought an entire new generation to the category and now millions of people across the globe…

Network for Good Releases New Study, “Our Digital Dilemma”

New Data Suggests How We've Been Thinking About Donor Retention May Be All Wrong Nonprofit organizations in the United States are now being challenged by major political, demographic, economic, and technological factors outside of their control, and most organizations find themselves flat-footed, unable to easily adapt. As the sector grapples with data that indicates giving was largely flat in 2018, Network for Good is releasing its first whitepaper of the year, offering a new point of view, along with new data, which…