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AccuWeather Continues Rapid Expansion with Relocation of Global Office in New York City

State-of-the-art facility at 7 World Trade Center in Lower Manhattan reflects AccuWeather's continued growth in a variety of key functions, including product development and design, marketing, sales and advertising AccuWeather, the world's largest and fastest-growing weather digital media company, announced the expansion and relocation of its offices in New York City from Midtown to Lower Manhattan's financial district. The move supports AccuWeather's accelerated growth in digital media, enhanced marketing, product…

SeQuel Response Hires New Director of Marketing to Propel Brand Awareness

Direct mail and digital marketing agency enhances its team with a seasoned marketing professional Direct mail and digital marketing agency SeQuel Response announced today that it has added an internal marketing leader to champion the brand and propel the agency toward serving an increased number of national clients. Jacqueline Johnson-Leister joins SeQuel Response as the Director of Marketing, a role in which she will enhance brand recognition and industry credibility, grow lead generation initiatives, and…

Mobile Tide Ebbs as Popularity of PC and VR/AR Increases for UK Studios, says TIGA

TIGA, the network for video games developers and digital publishers and the trade association representing the video games industry, released new data showing that over the last five years the focus of UK studios has moved away from mobile towards other platforms. In the year to November 2018, 40 per cent of UK studios were primarily focused on mobile, down from 49 per cent in 2013. TIGA also released the following new information: PC (comprising retail and online PC games, social network games and massively…

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

Ad Council Announces Facebook’s David Fischer as Board Chair

David Fischer, Chief Revenue Officer of Facebook, has been named Chair of the Ad Council's Board of Directors. He succeeds Linda Boff, Chief Marketing Officer of GE, and will serve in the role for one year. The Ad Council Board consists of accomplished senior executives from media and technology companies, advertisers, and agencies (advertising, public relations, digital and social). As Chair, Fischer will work in collaboration with the Executive Committee, the governing body of…

Oracle Advances Safer, More Transparent Retail Supply Chain

Smarter software gives consumers peace of mind on the goods they buy and retailers the agility to resolve product issues quickly  WORLD FOOD SAFETY DAY -- The retail industry is more complex than ever. Not only are consumers looking for high-quality goods at fair prices, but they also want assurance that their purchases are safe and ethically sourced. That requires retailers to maintain transparency across their global supply chain networks. With new advancements in reporting and analytics and continued extension of…

Contegix Appoints Elizabeth Clor as Chief Marketing Officer

Contegix, the leading Managed Service Provider for digital applications, announced that it has named tech marketing expert Elizabeth Clor as its new chief marketing officer. Clor, who joined Contegix on May 22, brings two decades of experience in growing B2B technology companies to the Contegix leadership team. Her expertise in generating awareness and demand for businesses of all sizes will drive significant growth for the application services provider. Most recently, she was…

Ten Experts Offer Ten-Year Outlook For China’s Artificial Intelligence Sector

China Money Network releases "Next 10 Years" report during the Annual Meeting of the New Champions in Dalian, China Ten leading experts on China's artificial intelligence sector offer their outlook for the Chinese AI industry over the next ten years in a newly released report. Titled "Next 10 Years: What To Expect In China's Artificial Intelligence Future," the report is released during a press conference at the Annual Meeting of the New Champions in Dalian, China. The report…

Former Snap Exec Joins Teespring as Advisor, To Help Shape Its Influencer Growth

Teespring, the leading ‘create & sell’ commerce platform which empowers independent creators to design, promote and sell their own highly-customized products online, has announced Nick Bell as an official Advisor. The former VP of Content at Snap Inc will assist Teespring in its expansion as a creator based platform.  Teespring has created the most comprehensive commerce eco-system on the market. The company recently announced its profitability after a tumultuous few years, and led by new CEO Chris Lamontagne, has…

StepStone Acquires Majority of US Technology Provider Appcast

Axel Springer Continues Its Growth Strategy and Further Expands Job Classifieds’ Portfolio of Intelligent Recruiting and Matching Technologies The StepStone group acquired 85 percent of the US-American company Appcast for about EUR 70 million. Appcast is the leading technology provider for programmatic job advertising in the US With the acquisition, Axel Springer continues its growth strategy and further expands the StepStone group’s portfolio of intelligent recruiting and matching tools. The scalable business model of…

Oracle Insights Help Retailers Right-Size Inventory for Every Store

Advanced data science and machine learning can give fashion retailers an accurate view of demand for sizes and styles across each store location ORACLE RETAIL CROSS TALK – Fast fashion retailers are under an immense amount of pressure to get their in-store product assortments allocated perfectly. While customers expect their desired styles and sizes to be in stock, retailers grapple to minimize excessive inventory and dramatic markdowns. Part of the newly launched Oracle Retail Science Platform Cloud Service, the…

Truepic Recognized as a Technology Pioneer by the World Economic Forum

The World Economic Forum Has Announced Its Selection of the Most Promising Technology Pioneers of 2019. Companies Were Selected for Their Potential to "Transform Their Industries" and "Improve Society for Years to Come." Truepic, the leading photo and video verification platform, was selected among hundreds of candidates as one of the World Economic Forum's "Technology Pioneers." Truepic's patented "Controlled Capture" camera technology, which captures photos and videos whose provenance and contents are verified at the…

Yappa Selected by Google for New Business Scale Sales Program

First audio/video social commenting tool selected by Google for its new prestigious program Yappa World Inc., a Southern California startup and provider of a free audio and video commenting tool, announced that Google has selected Yappa to be included in its New Business Scale Sales program. Google's New Business Scale Sales program identifies promising companies that offer innovative technological ideas and tools. Google then immerses these companies in a complete and…

Diary Entry from Cannes Lions 2019: Why Everyone Was Talking About ‘Connectivity’

Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of consumers share less data with brands today than they did a year ago. Everything from fake news to data scandals from walled gardens like Facebook have compelled audiences to become savvier, smarter and stingier about providing data online. As a result, companies like Apple, Mozilla and Google are prioritizing privacy controls for their browsers. At Cannes Lions, this is something every…

Creator by Zmags Brings Greater Agility to Ecommerce Creativity

New Add-On Capabilities Enrich Digital Experiences Without Coding  Zmags, the leader in rich content experiences for retailers, announces new Creator by Zmags (Creator) capabilities. These new capabilities are the result of growing consumer pressure to enhance digital shopping experiences. A Salesforce State of the Connected Customer Report shares the harsh reality that 67% of customers say their standards for a good experience are higher than ever. Yet we know, brands looking to meet high customer expectations…

Evolution Digital and Vast Broadband Announce Agreement for Full App-Based TV Offering with eMERGE User Experience

Evolution Digital announces an agreement with Vast Broadband ("Vast") to be its full end-to-end IP video platform provider for its application-based video offering. As Vast migrates to IP video delivery with Evolution Digital's eVUE-TV content delivery platform, the app will feature 300+ linear channels, Video on Demand, network DVR, pay-per-view and catch-up/start-over content on the operator-customizable, feature-rich eMERGE user experience. The streaming service will be available to more than 57,000 residential and…

Zepl and Snowflake Bring Data Science as a Service to Cloud Data Warehouses

New partnership enables customers to analyze Snowflake data at scale in just minutes Zepl, the data science and analytics platform, and Snowflake Inc., the only data warehouse built for the cloud, announced a new partnership that enables Snowflake customers to accelerate the ROI on their machine learning and artificial intelligence investments. With Zepl's new native Snowflake integration, data science teams are able to rapidly explore, analyze and collaborate around…

What is the Current State of Email Marketing and Analytics?

Analysis of more than 10 billion global emails reveals when and how people engage with email Litmus, a leader in email marketing and analytics, today shared a report on the State of Email Engagement, based on the company's analysis of more than 10 billion emails sent globally across a range of industries. Despite shrinking attention spans, Litmus found that email reading time has increased 21 percent over the past three years. The report also revealed the best time of day to send an email and that a substantial…

Experience Analytics Leader Contentsquare Acquires eMerchandising Solution Pricing Assistant

Acquisition Follows Recent News of Contentsquare Partnerships, Product Launches and Venture Funding, Highlighting its Commitment to Innovation and Global Growth Contentsquare, a leading digital experience insights platform trusted by brands like Avis, Sainsbury's, Sephora and Walmart, announced it has acquired Paris-based Pricing Assistant, a prominent provider of online pricing optimization and e-merchandising solutions, to add pricing, product and competitive data into its behavioral analysis. The addition of…