Agency Gains Actionable Digital Marketing Intelligence Insights with CAKE by Accelerize

Accelerize and its digital marketing software division CAKE announced that STEAM, a full-service digital marketing agency, has boosted digital marketing performance for its expanding list of clients with CAKE’s marketing intelligence platform. STEAM leverages the cloud-based platform to track campaigns for clients across multiple digital marketing channels, manage affiliates, structure payouts, optimize campaign performance in real-time and more. With CAKE’s technology and industry-leading support team, the agency has…

Global Native Advertising Market Set to Be Worth over $400 Billion by 2025

ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025. Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by 2025. The US will…

Accenture Interactive to Strengthen Creative Capabilities by Acquiring Hjaltelin Stahl

Acquisition of Leading Danish Creative Agency Will Help Accenture Interactive Create a Full-Service Experience Agency in Nordics Region Accenture has entered into an agreement to acquire Hjaltelin Stahl, a leading Danish creative agency, known for its ability to create unique and consistent cross-media experiences for its clients. The award-winning Copenhagen-based agency will become part of Accenture Interactive and boost its capabilities as an Experience Agency in the Nordic countries and beyond. “Hjaltelin…

Qubit Announces New Product Portfolio Designed to Accelerate Personalization for Retail Brands

World-Leading Brands Committed to Leveraging Qubit's Start, Grow and Pro for Successful Personalization Initiatives Qubit, a leader in marketing personalization technology, announced at Shoptalk the availability of a new tiered product portfolio that's designed to take brands, regardless of current stage, on the path towards integrated personalization. Tailored for enterprise and high-growth retail brands, the Qubit products work in concert to jump-start personalization initiatives, drive growth, and enable advanced…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

CBS Partners with AI-Powered Consumer Insights Platform Canvs to Enhance Research Capabilities and Audience Insights

CBS Corporation announced a strategic relationship with Canvs, the leading consumer insights platform that leverages proprietary artificial intelligence (AI) to help businesses unlock insights from everyday language. CBS, which operates the most-watched television network in the US and owns one of the world's largest libraries of entertainment content, will integrate Canvs Surveys, the only AI-powered topical and emotional analysis platform to automate the coding of open-ended responses to survey questions. The…

Retail in 2019 Is off to a Good Start, What’s Next?

BJ’s Wholesale Club Chairman, President and CEO, Chris Baldwin, opened NRF 2019 in January by saying, “I would love to say that retail is back, but that would be wrong, Retail never went away. As I stand here today, I can say that our industry is more healthy, vibrant, innovative and exciting than ever.” And it’s true. There were 2,000 net new store openings in 2018 and retail contributes $2.6 trillion to the US GDP. With all those dollars being spent, it’s clear that retail is a highly competitive space. Why? Shoppers…

Tech Trend Implications for B2B Marketers in 2019

B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few stick around and become meaningful additions to the marketing toolset. But even when consumer brands embrace a given tool for the long haul, B2B marketers are often left wondering, “Yes, but is it really useful for me?” Let’s take a look at some of the words and phrases that took marketing by storm in 2018 and break down the implications for B2B marketers going into 2019: Voice Search In…

Independent Research Firm Names Pegasystems as a Leader in Real-Time Interaction Management

Pega Receives Top Scores in Current Offering and Strategy Categories Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced Forrester Research has named Pega a Leader in The Forrester Wave: Real-Time Interaction Management (RTIM) report, Q1 2019. Pega received the top scores in two of the three main evaluation categories – current offering and strategy – and tied for top scores in 10 of the 14 top-level criteria. Forrester analyzed the 12 most significant…

Affinio Gives Enterprises Full Control over Marketing Strategy with New Containerization Model

New Model Inserts Microsoft Azure Managed Applications into the Enterprise Marketing Stack and Allows Enterprises to Leverage Affinio AI Technology Within Their Own Private Cloud Marketing strategy platform Affinio announced that its AI-driven marketing strategy platform can now be delivered via a containerization model. Containerization is similar to on-premises software, but instead of sending physical servers to run Affinio's technology, the technology itself is packaged into a container and later deployed in a private…

Jolokia Names Pete Mastin Chief Executive Officer, Effective March 2019

Jolokia announced that its board of directors has named Pete Mastin chief executive officer, effective March 2019. Mastin will continue to serve as a member of the company's board of directors. Mastin had previously served on the board of directors since Q3 2018. Mastin succeeds founder Mark Pace, who has served as de facto chief executive officer since 2008. Pace will become chairman of the board of directors to help ensure a smooth transition, as well as maintain his dual roles as president and CTO. Marketing…

Better Advertising Experiences Start with Data Transparency

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As programmatic becomes further ingrained as the predominant ad placement solution, advertisers are in-housing this technology to gain greater control and management of data, targeting, performance, and ad spend – to name a few benefits. Programmatic currently accounts for more than 80% of digital ad spend, but to drive meaningful engagement and…

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005 and was the first production company specializing in digital OOH creative at the time. It was the same year that the first run of digital escalator panels was installed on the London Underground and the potential of this fantastic digital canvas was just starting to make its mark in London…

Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver

92% of Marketers Believe Most or All of the Content They Create Resonates as Authentic, yet 51% of Consumers Say Less Than Half of Brands Create Content That Resonates as Authentic Stackla, the world’s smartest visual content engine, released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age”. The study builds on Stackla’s 2017 consumer report, delving deeper into the types of content consumers create, reference and are influenced by across an array of buying…

Zeitlin Sotheby’s International Realty Launches Comprehensive Online Marketing Strategy With Adwerx Enterprise Automated Listings

New Listing Ads for Nashville Area Real Estate Will Appear on Popular Websites and Social Platforms Zeitlin Sotheby's International Realty (Zeitlin SIR) is now running automated ads for its newly listed properties. The program is powered by the Adwerx Enterprise Automated Listing Advertising Program. Adwerx is the leader in providing easy and effective online ad campaigns for real estate. These ads will feature listing photos, property details, and agent contact information. Online advertising is one of the most…

Ogury Announces Major Updates to Its Consent Manager

Consent Manager’s Fair Choice Marks the Beginning of a New Era Where Mobile Users Are in Full Control of Their Data and Can Choose to Use It as a Currency to Access Quality Content Ogury, the leading technology company specialized in Mobile Journey Marketing (MJM), announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing Cloud. Ogury Consent Manager will include a game changing capability, “Fair Choice” that provides users with an alternative to pay with their data  to access quality content…

Adtelligent Launches Fully Self-serve Header Bidding Platform for Publishers

Adtelligent Inc. an award-winning global publisher monetization solution provider, announces the launch of a Self-Serve Header Bidding Platform for publishers. Fueled by increased publisher adoption of the Adtelligent's header bidding technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, self-serve technology solution. Adtelligent new Header Bidding Platform provides partners with direct access to the company's premium Display and Video ad exchange within the free…

Is PayPal a Good Choice for Small Business Owners?

Who doesn’t like PayPal? It’s easy, ubiquitous and a secure way to make online transactions. Like personal users of PayPal, business owners can now access a range of credit and debit options designed for online and bricks-and-mortar transactions to make day-to-day business purchases easier. As US small business credit cards account for $430 billion in spending (or about 1 in every 6 dollars spent on general purpose cards), it's important to understand which cards, costs, and features work best for your business. Like…

Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report

Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme Reach, the complete creative asset management solution for the ad industry, released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad…