Vymo, AI-enabled Personal Assistant for Sales, Launches on Salesforce AppExchange

Vymo announced it has launched Vymo for Salesforce on Salesforce AppExchange, a solution that is focused on driving adoption, auto-collecting clean behavioral data and nudging next best actions. Built on the Salesforce Platform, Vymo for Salesforce is currently available on the AppExchange Key Features ● Automated call management: Log calls from Android or iOS phones into Salesforce automatically and set follow up tasks with minimal intervention. ● Geo detection and intelligence: Log your meetings into Salesforce…

iQIYI and ACM MM Launch 2019 Celebrity Video Identification Challenge

Promoting Breakthroughs of Video-Based Person Identification Technology iQIYI, Inc., an innovative market-leading online entertainment company in China, launched the official website of the 2019 Celebrity Video Identification Challenge. Held jointly by iQIYI and ACM International Conference on Multimedia, this year's AI competition focuses on video-based multimodal person identification technology and will bring together the world's leading researchers in AI to explore the boundaries of multimodal person recognition.…

Qualtrics Announces Innovations in Mobile, B2B, Voice and Prescriptive Insights to Accelerate Customer Experience Industry

New Products and Features Help Organizations Create CX Programs That Engage Customers on Their Terms, Proactively Surface Insights and Activate Entire Organizations The Experience Management Summit, Qualtrics, the leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry, improving how brands manage and optimize their customer experiences. These innovations represent a fundamentally different approach. With Qualtrics Customer…

Women in the UK Are Leading the World in Viewing and Creating Inspiring Content on YouTube

To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really Interested in and Shares Why Brands Should Take Notice YouTube is celebrating the diverse women who create educational, helpful, humorous and informative content, and the multitude of ways women utilise the platform for the good of the female community and beyond. Not only is YouTube a space where women can upload, air, share and discuss their own views, but it’s driving conversation within a…

New Reality Co. Builds Award-Winning VR Experience With Perforce

Technical and Creative Team Leverage Perforce Version Control to Premiere Tree at Sundance in Just Two Months Perforce Software, a global provider of enterprise-grade DevOps-focused software solutions and the leading provider of version control software for large scale entertainment and AAA game development, was selected by New Reality Co. as the solution to integrate and support their creative and technical work. Integrations with Unreal Engine (UE4) and a variety of design and rendering tools used by contributors on a…

Mind the Generation Gap: Engaging Multi-Generational Employees On Their Terms

Four generations currently make up the modern workforce, so how do you develop a workplace that effectively engages all of them? This is a common and difficult question nearly every organization faces, especially when it comes to encouraging better communication and collaboration among diverse generations. The answer to bringing these disparate generations together is a quality digital workplace. While you may think that “digital” automatically ostracizes older generations, digital workplaces are much more expansive in…

Forrester Lists Salesforce as a Leader in Real-Time Interaction Management

Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: Real-Time Interaction Management, Q1 2019. Salesforce's real-time interaction management capabilities are powered by the Salesforce Marketing Cloud, which enables companies to know their customers, personalize communications and engage with them across all channels in real-time. Marketing Cloud analyzes the real-time behaviors of customers, visualizes the customer lifecycle and allows…

Getty Images Selected by Nestlé as Preferred Provider for All Visual Content

Agreement Includes a Fully Integrated Enterprise Solution from Digital Content Acquisition to Distribution Pertinent to the Entire Portfolio of Nestlé’s Brands and Agencies Getty Images, a world leader in visual communications, announced its appointment as Nestlé’s preferred provider for digital visual stock and custom content. With some 200 million digital assets available, and the added assurance of copyright compliance on all content, Getty Images is uniquely set up to provide an integrated solution to the world’s…

gyro Taps Kevin Fraser as US Head of Precision

gyro, the leading full-service global B2B powerhouse, has appointed Kevin Fraser to serve as the company's first-ever Head of Precision in the United States, continuing its commitment to deliver business decision-makers with innovative media, search and social solutions across all addressable channels. In this role, Fraser is charged with overseeing the strategic efforts for gyro's clients and fast-growing US media operation, which includes media buying and planning, search, paid social, programmatic, data strategy and…

Agency Gains Actionable Digital Marketing Intelligence Insights with CAKE by Accelerize

Accelerize and its digital marketing software division CAKE announced that STEAM, a full-service digital marketing agency, has boosted digital marketing performance for its expanding list of clients with CAKE’s marketing intelligence platform. STEAM leverages the cloud-based platform to track campaigns for clients across multiple digital marketing channels, manage affiliates, structure payouts, optimize campaign performance in real-time and more. With CAKE’s technology and industry-leading support team, the agency has…

Global Native Advertising Market Set to Be Worth over $400 Billion by 2025

ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025. Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by 2025. The US will…

Accenture Interactive to Strengthen Creative Capabilities by Acquiring Hjaltelin Stahl

Acquisition of Leading Danish Creative Agency Will Help Accenture Interactive Create a Full-Service Experience Agency in Nordics Region Accenture has entered into an agreement to acquire Hjaltelin Stahl, a leading Danish creative agency, known for its ability to create unique and consistent cross-media experiences for its clients. The award-winning Copenhagen-based agency will become part of Accenture Interactive and boost its capabilities as an Experience Agency in the Nordic countries and beyond. “Hjaltelin…

Qubit Announces New Product Portfolio Designed to Accelerate Personalization for Retail Brands

World-Leading Brands Committed to Leveraging Qubit's Start, Grow and Pro for Successful Personalization Initiatives Qubit, a leader in marketing personalization technology, announced at Shoptalk the availability of a new tiered product portfolio that's designed to take brands, regardless of current stage, on the path towards integrated personalization. Tailored for enterprise and high-growth retail brands, the Qubit products work in concert to jump-start personalization initiatives, drive growth, and enable advanced…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

CBS Partners with AI-Powered Consumer Insights Platform Canvs to Enhance Research Capabilities and Audience Insights

CBS Corporation announced a strategic relationship with Canvs, the leading consumer insights platform that leverages proprietary artificial intelligence (AI) to help businesses unlock insights from everyday language. CBS, which operates the most-watched television network in the US and owns one of the world's largest libraries of entertainment content, will integrate Canvs Surveys, the only AI-powered topical and emotional analysis platform to automate the coding of open-ended responses to survey questions. The…

Retail in 2019 Is off to a Good Start, What’s Next?

BJ’s Wholesale Club Chairman, President and CEO, Chris Baldwin, opened NRF 2019 in January by saying, “I would love to say that retail is back, but that would be wrong, Retail never went away. As I stand here today, I can say that our industry is more healthy, vibrant, innovative and exciting than ever.” And it’s true. There were 2,000 net new store openings in 2018 and retail contributes $2.6 trillion to the US GDP. With all those dollars being spent, it’s clear that retail is a highly competitive space. Why? Shoppers…

Tech Trend Implications for B2B Marketers in 2019

B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few stick around and become meaningful additions to the marketing toolset. But even when consumer brands embrace a given tool for the long haul, B2B marketers are often left wondering, “Yes, but is it really useful for me?” Let’s take a look at some of the words and phrases that took marketing by storm in 2018 and break down the implications for B2B marketers going into 2019: Voice Search In…

Independent Research Firm Names Pegasystems as a Leader in Real-Time Interaction Management

Pega Receives Top Scores in Current Offering and Strategy Categories Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced Forrester Research has named Pega a Leader in The Forrester Wave: Real-Time Interaction Management (RTIM) report, Q1 2019. Pega received the top scores in two of the three main evaluation categories – current offering and strategy – and tied for top scores in 10 of the 14 top-level criteria. Forrester analyzed the 12 most significant…

Affinio Gives Enterprises Full Control over Marketing Strategy with New Containerization Model

New Model Inserts Microsoft Azure Managed Applications into the Enterprise Marketing Stack and Allows Enterprises to Leverage Affinio AI Technology Within Their Own Private Cloud Marketing strategy platform Affinio announced that its AI-driven marketing strategy platform can now be delivered via a containerization model. Containerization is similar to on-premises software, but instead of sending physical servers to run Affinio's technology, the technology itself is packaged into a container and later deployed in a private…