Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava Inc., the industry leader in measurement, attribution and data solutions for connected devices, announced the latest enhancements to its IdentityLink offering, extending deterministic attribution to mobile web channels. Marketers gain an even more complete view of users' true interactions with their advertising. Kochava first released IdentityLink in 2012,…

StreamElements Raises $11.3 Million Series A to Expand Live Video Creation Platform for Global Content Creators and Brands

Fastest Growing Streamer Platform Expands with New Funding and New Tools to Increase Live Video Creator Fame and Fortune Through Production, Merchandising, Media, and Brand Partnerships StreamElements, the fastest growing production platform for live-streaming, used by more than 200,000 live channels on Twitch and YouTube Live, announced it has raised $11.3 million in Series A funding led by Pitango VC and previous investors State of Mind Ventures, Rainfall VC, Samsung Next and others. The new funding comes on the heels…

RTB House Launches Creatives Lab

New Unit Will Develop Solutions to Offer Clients a Wider Range of Better Performing Dynamic Banners for Both Display and Video RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division - Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video that will also be better suited to clients' branding needs. RTB House is constantly working on improvements to its core…

Nativo Expands Holistic Auction to Offer the Widest Array of Demand Options to Maximize Programmatic Yield for Publishers

Leading Native Platform Becomes Industry’s First Solution to Offer a Fully Holistic Auction for Direct Sold Campaigns, Server-Side Bidders, Client-Side Bidders, Native Exchanges, Unique Nativo Demand  Nativo, the leading unified technology platform for in-feed and branded content advertising, announced that it’s enabling combined server-side and client-side demand within its Holistic Auction, enabling publishers to bring unique demand for programmatic native campaigns from their existing partners including Facebook Audience…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Read More… LiveRamp Expands Its…

Accenture Names Athina Kanioura as Chief Analytics Officer and Global Lead of Accenture Applied Intelligence

Accenture has appointed Dr. Athina Kanioura chief analytics officer and global lead of Accenture Applied Intelligence, effective immediately. Dr. Kanioura succeeds Narendra Mulani who will retire from the company. Dr. Kanioura joined Accenture in 2005. An accomplished innovator and data scientist, she was a founding member of Accenture’s analytics business where she ran sales & customer analytics globally and drove the company’s offering development around customer relationship management and personalization. As…

WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson

Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson Two months ago, we covered the merger of the world’s first advertising firm with a brand that coined the term ‘direct marketing.’ J Walter Thompson merged with Wunderman creating one of the biggest design-to-marketing firms in the world. Both the brands are a part of the global conglomerate, WPP—the company unveiling new brand elements for the merger. The changes are effective for around 20,000 employees spread across 90…

Artificial Intelligence Expert Madhumita Bhattacharyya Joins Protiviti

Bhattacharyya Brings Deep Expertise in AI, Machine Learning and Data Analytics to Help Global Consulting Clients Madhumita Bhattacharyya has joined the Technology Consulting practice of global consulting firm Protiviti as a managing director and leader of advanced analytics and artificial intelligence services. Based in the firm's Dallas office, she has more than 19 years of strategy and analytics experience in numerous industries including financial services, retail, consumer packaged goods and healthcare. Bhattacharyya…

IBM Watson Assistant Continues to Drive Global Business Transformation

IBM's AI Enterprise Assistant Is Helping Brands Across 20 Industries Around the World Reimagine Customer Relationships IBM Think -- As the use of intelligent virtual assistants continues to grow, IBM announced further worldwide adoption of IBM Watson Assistant, an industry leading AI solution that is designed to help companies save millions in operational costs and global enterprises engage with their customers and employees. Watson Assistant helps companies manage the large and often wide range of customer and…

Voicea’s EVA Now Available on Microsoft AppSource

Voicea announced the availability of EVA on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Voicea created EVA, an enterprise voice assistant that helps customers capture what's important and connect those actions to the rest of the tools they work in. EVA joins meetings, takes notes, and identifies important moments and action items from meetings. EVA integrates with Microsoft Outlook and Skype for Business to create more action-oriented meeting experiences. "It's simple:…

Copper Recognized as a Best Software Product of 2019 for Sales and Small Businesses by G2 Crowd

Nominations Based on Data Collected from over 270,000 Authentic Customer Reviews Copper, the Google-recommended CRM for today’s digital workplace, has been recognized by G2 Crowd as a best software product of 2019 in two categories. Copper earned a spot in G2 Crowd’s Top 50 Products for Small Business 2019 as well as Best Products for Sales 2019. “Our customers are at the heart of everything we do at Copper and we consider their feedback an essential step in helping us build our product,” said Morgan Norman, chief…

Second Measure Closes $20 Million Series A Funding Co-Led by Bessemer and Goldman Sachs

Second Measure, a technology company that analyzes billions of everyday purchases to answer real-time questions about consumer behavior, announced it has closed $20 million in a Series A funding round. Co-led by Bessemer Venture Partners and Goldman Sachs, and joined by Citi Ventures, the funding will be used to support Second Measure’s continued product innovation, rapid growth, and expansion of its technical team. Second Measure has built a self-service platform that helps clients identify fast-growing companies,…

Marchex’s AI-Powered Speech Analytics Sets New Standard, Approaches Human Levels of Accuracy in Consumer to Business Conversations

Driven by Investments in Data Science and Deep Learning Technology, Marchex Delivers Best-In-Category Insights on Customer Conversations Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, announced that is has reached a new industry standard in automatic transcription accuracy for consumer-to-business phone conversations, driven by enhancements to and investments in its proprietary speech analytics solution. Marchex’s speech recognition functionality was put to an…

Membrain to Support Sales Education at Kelley School of Business

Membrain, the Sales Enablement CRM, Will Be Used as a Key Teaching Tool for the Next Generation of Sales Professionals Charles Ragland, Executive Director for the Center for Global Sales Leadership (CGSL) at Indiana University’s Kelley School of Business, announced this week that his department will begin using Membrain, the sales enablement CRM, as a key teaching tool for the next generation of sales professionals. Ragland says the software will be used in a variety of ways to improve research and learning and will…

Dropbox Completes Acquisition of HelloSign

Dropbox Penetrates into the Enterprise Content Management Landscape; Introduces Digital Signatures, Workflow, and Document Automation Dropbox has completed the acquisition of HelloSign. The former had originally expressed its interest in the company in the last week of January this year. The two companies met during Dropbox’s extensions partner program (launched circa November 2018). The acquisition infuses new capabilities into Dropbox's content management ecosystem, such as smoother workflows for document handling and…

Why Better Parental Leave Matters for the MarTech Industry

Working in the Marketing Technology space, we’re fortunate to be surrounded by innovation on a daily basis. Ours is an industry that prides itself on continual progress, on early adoption of new technological advances, and on a relentless pursuit of improved insights and solutions. No matter the technology that underpins our solutions, there’s one core asset that all successful Marketing Technology firms share: passionate, productive employees. Our companies are defined by our people, and their success is our success. So,…

Goodway Group Spins Off New Company, Control vs. Exposed

Catering to Global Marketers, CvE Is a Performance Agency Built to Deliver Truth, Transparency and Tangible Business Results Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has spun off a performance agency focused on delivering measurable outcomes to global marketers. Control vs. Exposed (CvE) incorporates the best features of consultancies, media agencies and technology companies in one single package. Services include full-service digital media, programmatic…

The Results Are In: Data Is King And It’s Delivering Big Wins For Mobile Marketers

Ninety-Eight Percent of Global Mobile Marketers Have Increased Their Focus and Investment on Data in the Last Five Years, with 97 Percent Citing Improvements as a Result Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi, a leading growth marketing platform for premium mobile brands, reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has…

Catapult Capital Announces Acquisition of JibJab

Catapult Capital LLC announced the acquisition of Los Angeles-based JibJab, a leading independent provider of social expression content through branded satires, eCards, and messages. JibJab's products enable millions of people to create and share personalized videos to celebrate holidays, capture moments, or just share hilarious greetings. Financial terms were not disclosed. JibJab COO Paul Hanges has been promoted to CEO after the acquisition and will lead the company under its new ownership. "From our political parodies…

Taboola Expands Strategic Partnership with Business Insider

Leading Business News Publisher Adopts Innovative Taboola Feed to Enhance User Experience Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business Insider, which reaches 75 million unique users per…