Insightly Extends Its Industry Leading CRM with New Territory Visualization, Analytics, and Pricing and Quoting

Next Generation Data Visualization Allows Businesses to Easily Represent Sales Territories on More Than 30 Regional and International Maps Using a Range of User-Defined Criteria Insightly, the CRM for building lasting customer relationships, announced the latest version of its product. The new version features innovations in territory visualization, pricing and quoting, and analytics. “One of Insightly’s core values is that we build product that makes the complex, simple,” said Anthony Smith, founder and CEO,

NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between…

Salesforce Chairman and Co-CEO Marc Benioff to Speak at the 2019 Goldman Sachs Technology and Internet Conference

Salesforce, the global leader in CRM, announced that Chairman and Co-CEO Marc Benioff will speak at the 2019 Goldman Sachs Technology and Internet Conference in San Francisco. Benioff will participate in a fireside chat with David Solomon, Chairman and CEO of Goldman Sachs, on Wednesday, February 13, 2019 beginning at approximately 4:40 p.m. PT. In January, Salesforce, announced Salesforce Tower Dublin, significantly expanding the company’s regional headquarters in Ireland. As part of the expansion, Salesforce plans to…

Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced an enhancement to programmatic audio inventory. Through the company’s strategic integration with Rubicon Project, advertisers and brands can buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot and others. Adelphic’s clients can now access audio inventory from over 216 countries, generating billions of audio ad requests. Additionally, there are over…

Inte Q Launches Groundbreaking Technology to Help Brands Build Customer Love

New Product Will Revolutionize Landscape of Customer-Led Marketing Inte Q, an expert in the loyalty marketing business, has launched a revolutionary product that will change the face of Customer Relationship Management (CRM) and loyalty systems forever. Inte Q is already known for helping companies create loyalty programs and enhance their current ones. The company's focus has always been to assist brands in building "love" for their products and services and to reach their customers, wherever they are, with an…

Conga Announces GearsCRM is Now Certified on the Full Suite of Conga Products

GearsCRM Will Now Offer Consulting Services to Conga Customers, Incorporating Conga Composer, Actiongrid and Conga Contracts into Industry Leading Salesforce Solutions Conga, an application provider for companies looking to automate and enhance their business productivity through end-to-end Digital Document Transformation, announced that GearsCRM, a Gold Salesforce Partner and a leading provider of Salesforce consulting and services, has attained certifications for Conga Composer, ActionGrid and Contracts for Salesforce.…

Prediction Series 2019: Interview with Adam Singolda, Founder and CEO, Taboola

What opportunities and challenges did you and/or Taboola identify at the start of 2018 and have things worked out as planned?  This year, we’ve focused on two key areas for our business: video and mobile. Taboola Feed and Video​: We’ve seen just how powerful video is in engaging and connecting with users and even more so when it’s within an environment they are already familiar with — such as a feed on social networks. We created a similar experience for the open web through our infinite scrolling experience Taboola…

KickFire Announces LIVE Leads Contacts Marketplace Integration with DiscoverOrg

KickFire’s New Partnership with DiscoverOrg Allows Its Customers to Effectively Identify, Target and Engage Accounts Using Its Live Leads Platform KickFire, the leader in IP address intelligence and company identification technology, announces the expansion of LIVE Leads Contacts Marketplace with its newest integration partner, DiscoverOrg, the world’s leading sales and marketing intelligence solution. Through this partnership, LIVE Leads users can tap into DiscoverOrg’s accurate contacts database and find key decision…

Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS

After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Last September, we covered the initial announcement of Software Technology magnates, Apple and Salesforce working together. The announcement came a week after iOS 12 was released on 17 September 2018. This announcement, speaks about a major upgrade in Salesforce’s Software Development Kit (SDK) to build better native Salesforce Applications for iOS. Salesforce’s concept of this…

Fairview Health Services Deploys Salesforce to Support Customer Engagement Transformation Efforts

Salesforce Health Cloud, Marketing Cloud, Heroku and Mulesoft Will Provide Fairview with a Single Platform for Customer Engagement and a 360-Degree View of Each Customer Salesforce, the global leader in CRM, announced at the annual HIMSS Conference in Orlando that Fairview Health Services—one of the largest nonprofit health systems in Minnesota—selected Salesforce as its platform for customer engagement. With Salesforce, Fairview will get a 360-degree view of each customer and the tools to better understand and manage…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Kobie Appoints Former Mastercard Executive as New President Marti Beller Joins the Loyalty Marketing Company to Support Ongoing Growth and Lead the Company’s Evolution Read More… Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey…

SRAX Unveils Enhanced BIGtoken Platform, Simplifying Data Management So Consumers Can Own, Verify, and Sell Access to Their Data

SRAX Announces Contest Winners Who Will be Awarded with Bitcoin in Recognition for Their Dedicated Time Spent Earning Points with Their Data During the Beta Period - Concluded January 31, 2019 Social Reality, Inc., a digital marketing and consumer data management technology company, announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to…

Forbes BrandVoice Veteran Joins inPowered as CRO to Scale Its AI Platform for Content Marketing

inPowered Ushers in the Next Stage in the Evolution of Content Marketing inPowered, the AI platform for content marketing, has announced that Ann Marinovich has joined as Chief Revenue Officer (CRO) to scale the company’s Software as a Service (SaaS) offering. “Our vision has always been to take content programmatic using AI with a software as a service business model to deliver the best results at the most efficient cost. Ann is uniquely qualified to help us achieve this vision” Marinovich previously built…

Prediction Series 2019: Interview with Fred Maude, Product Development Manager, NMPi

What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect their information and allow them a safe environment to create and engage dwindled last year. Digital trust had been declining over the course of the year with the implications of GDPR on businesses. For companies, distrust has negative financial consequences and this growing distrust has certainly hit a number of companies this year. Outside of the ongoing technology trends, when people look back…

Bill Kanarick Appointed EY Global Customer Leader

Leader in Customer Experience and Digital Transformation Brings More Than 20 Years of Experience as a Pioneer and Innovator in Digital EY underscores its commitment to addressing organizations' imperatives for differentiated customer experiences and digital transformation with the appointment of Bill Kanarick as the EY Global Customer Leader. In this new role at EY, Kanarick will have responsibility to help amplify EY Advisory offerings across the globe with a focus on holistic digital transformation programs that…

TowerData Acquires Premier Email Verification Provider Xverify

Leading email data and technology services provider TowerData announces that it has completed the acquisition of Xverify, an email validation provider. Since 2011, Xverify has verified over 11 billion email addresses and helped businesses worldwide improve the quality of their email lists and boost their marketing ROI. “We’re excited to welcome Xverify and its talented team to TowerData,” said Tom Burke, CEO of TowerData. “With our combined solutions and expertise, we will validate email addresses with even greater…

Five Trends That Will Shape the Influencer Marketing Industry in 2019

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a core strategy for most marketing organizations and the industry is expected to reach upwards of $10 billion by 2020. But, as with any emerging market, Influencer Marketing must evolve in order to survive. As the industry grows, it’s becoming increasingly difficult for brands to achieve consistent success, which begs the question: How can the influencer ecosystem mature to keep up with demand? Here…

Equifax Outlook: Trends to Watch in Data-Driven Marketing

Provides 2019 Outlook for Data-Marketers Following AdExchanger's Industry Preview Event Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc.,released its initial list of "Trends to Watch in Data-driven Marketing" for 2019. Equifax DDM General Manager Mykolas Rambus provided the outlook coming out of AdExchanger's Industry Preview event in New York City to help business leaders shape their marketing approach and investment decisions. The Equifax DDM …

Spotify Reviews Its Ad Platform and Tells Us What’s Next

Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify Rounds-Up This Epoch and Speaks About ‘What's Next’ with Their Ad Platform McDonald's, Samsung and BMW are some of the biggest names that have benefitted at scale from Spotify’s Ad Platform. Ad Studio, as Spotify likes to call it, was launched for businesses of all sizes in September 2017. From that point till date, thousands of SMBs have leveraged Spotify to connect with the right audience…

Fuze Named A Leader in the 2019 Aragon Research Globe for Web and Video Conferencing

Evaluation Based on Strength of the Fuze All-in-One Communications and Collaboration Software Platform Fuze, the leading cloud-based communications and collaboration platform provider for the modern global enterprise, today announced its ranking as a Leader in the Aragon Research Globe™ for Web and Video Conferencing, 2019 report. "As digital transformation continues to be a major focus across the enterprise, web and video conferencing tools play a critical role in driving seamless workforce collaboration and…