Fighting the Instagram Authenticity Battle in Influencer Marketing

 When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and the brands to preserve authenticity  Everyone wants to be popular online. Some even pay for the privilege, using bots to falsely inflate their followings in a bid to gain paid brand partnerships. Those who have, are right to be nervous. Following Keith Weed’s high profile announcement that Unilever would no longer be working with influencers with fake followings, all eyes were on the validity of social…

Prediction Series 2019: Interview with Avinoam Rubinstain, CEO, my6sense

Tell us about your role and journey into technology. What galvanized you to found my6sense? I’m a serial entrepreneur who sold his last two startups to multinational corporations after disrupting existing markets. And that’s what we’re doing at my6sense. The native ad market is a closed market, with Google, Facebook, Outbrain, and Taboola forcing publishers to accept their solution exclusively. My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to…

Accenture Launches SynOps, a Human-Machine Operating Engine Designed to Help Enterprises Achieve Sustainable Competitive Advantage

Accenture has launched SynOps, an innovative human-machine operating “engine” that optimizes the synergy of data, applied intelligence, digital technologies and talent to help organizations transform business operations, create exceptional user experiences and deliver results previously unimaginable. “SynOps’ greatest value is in how it creates compound intelligence from emerging technologies powered by human expertise to deliver better insights, which lead to better-informed decisions, stronger outcomes — and results…

Telco Marketers Report Big Appetite for Live Data Insights to Add Customer Value and More Relevant Digital Services

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth While possessing a vast abundance of ever-multiplying customer data, the world’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage. In…

OneTrust Releases New Privacy Tools for Mobile and Teams Up with Adobe for Data Privacy Day

To Celebrate Data Privacy Day 2019, Companies Can Get a "Privacy Health Check" of Their Mobile Apps and Integrate Onetrust Consent Records with Adobe Experience Platform Launch and Adobe Experience Platform Mobile SDK To help mark Data Privacy Day 2019, OneTrust is working with Adobe to release two new mobile tools to empower privacy and marketing professionals to better understand opportunities and potential privacy risks. Data Privacy Day is an international effort held annually on Jan. 28 to create awareness about the…

Interview with José Manuel Gonzalez Pacheco, Partnerships Director, Tappx

"The programmatic market will keep increasing its share, and most AI solutions applied to advertising will be successfully implemented, accelerating the shift from traditional to digital monetization." Tell us about your role and journey into advertising. Since October 2018, I’ve been leading the Advanced TV AdTech solutions team for TV and radio publishers (broadcasters, IPTV, OTT, and platforms) and market development at Tappx. Previously, I spent seven years as Chief Digital Officer at Atresmedia, the largest TV and…

Video Ads Are Most Frustrating to Ad Blocking Consumers, New Report Says

As More Consumers Use Ad Blockers, Businesses Must Diversify Their Online Advertising Strategies and Maintain Their Website’s User Experience (UX) in the Face of This Disruptive Technology Over half of people who use ad blockers (51%) find video ads most frustrating when browsing online, according to a new consumer survey by Visual Objects, a portfolio website that showcases work from top creative firms from around the world. About one-third of people (30%) say video ads that interrupt streaming are most frustrating,…

The Future of Customer Experience, and What 2019 Has in Store

Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget it. Fortunately, making predictions in the customer experience space is a bit easier because there is less variance involved.  Reading the tea leaves based on our work with some of the world’s leading and most innovative marketers, brands will increasingly strive to create more and better personalized experiences. The wave of hyper-personalization is still cresting, and predicting its breadth and depth is…

Leading AI Company Dataminr Appoints Former Cision Executive Jason Edelboim as Chief Commercial Officer

Dataminr, the leading real-time information discovery company, announced that it has named Jason Edelboim as Chief Commercial Officer. In this role, Edelboim joins the Dataminr executive team to lead go-to-market for the company's commercial businesses. Edelboim joins Dataminr from Cision, a leading global provider of software and services to public relations and marketing communications professionals, where he last held the role of President, Americas. At Cision, Edelboim led sales, customer experience and operations…

Donuts to Power Global Domain Searches on WordPress.Com

WordPress.Com Selects the Donuts Search Engine for Its Domain Search After a Stringent Evaluation Process Donuts is a leader in delivering high-quality internet domains. It is no surprise then that Content Management Systems' Giant, WordPress is selecting the company for its International language domain search. WordPress will be leveraging Donuts’ superior Relevant Name Search (RNS) engine for all its global searches. "Millions of websites run on WordPress.com, and offering our customers a compelling domain search…

POST Launches POST Video, Empowering Partners to Create Turnkey Video from Audio Content

The New System Enables Seamless Creation of Station-Branded Video Using Fully-Licensed Footage from Major Events Futuri Media, a global leader in audience engagement and sales intelligence technology designed to drive audience and revenue growth for broadcasters, announced the launch of POST Video, a major enhancement to POST, its groundbreaking podcasting and on-demand audio platform. Now, every station using POST will have the option to automatically turn on-demand audio into video segments, using fully-licensed…

district m Announces $12 Million Investment From Investissement Québec And Fonds de solidarité FTQ

Funds Will Drive AI Developments, International Expansion and Talent Acquisition Leading Montreal-based advertising technology company, district m, announced that it has secured $12 million investment to fuel future growth. This second round of funding comprises an entry investment of $9 million from Investissement Québec (IQ) and a new investment of $3 million from the Fonds de solidarité FTQ, a financial partner since 2016. This round of funding brings the total amount invested over the last two and a half years to …

Prediction Series 2019: Interview with Harry Kargman, Founder and CEO, Kargo

What are the major mobile ad trends that dominated the industry in 2018? Have there been any surprises? Fighting ad fraud and ensuring quality is a major industry priority. Kargo’s ads.txt compliance is a major step in the right direction in this regard, especially as they became something of an industry leader as a result. Brand safety and assuring quality across outlets has also become a major focus. Distrust of the duopoly continued from 2017 into 2018, with numerous stories around Facebook’s sloppy reporting and…

OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology…

Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange OpenX announced a first of its kind collaboration that will bring the entire OpenX exchange into the cloud with Google Cloud Platform (GCP). Through this deployment, OpenX will become the first ever major exchange to move all on-premises workloads fully into the cloud and become truly serverless. Work on integrating the five year technology collaboration began in…

Six Ways to Engage With Worldwide Audiences in 2019

SDL Study Recommendations Help Global Brands Unlock Value Across Their Content Supply Chain and Build Better Experiences for Customers SDL, a global leader in content creation, translation and delivery, outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019, giving them the ability to engage with anyone, anywhere, in their own language and device of choice. A November 2018 Forrester Consulting study, 'Today's Content Supply Chains Prevent…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook The Websites People Use Most Varies Among Generations, a New Survey Finds. The Data Shows That Amazon’s User Experience Ranks High Among All Generations, Though,…

MRC Renews Accreditation of MRI Syndicated Measurement Service

Affirms MRI’s Status as a Leader in Consumer, Media Research The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service. “As data sets are combined and analyzed in more complex ways, relying on trusted data sources has become more important than ever” On behalf of the industry, the MRC assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC…

NICE inContact CXone Rated Highest in Product and Overall Vendor Satisfaction by Customers in DMG Consulting Report

Customers Give CXone Cloud Customer Experience Platform the Highest Average Product Satisfaction Rating, and Award Perfect Scores in Overall Vendor Satisfaction and Ease of Doing Business NICE inContact, a NICE business, announced that NICE inContact CXone – the world’s #1 cloud customer experience platform – received the highest average product satisfaction rating from its customers as well as the highest rating for overall vendor satisfaction, according to a new report by contact center, back-office and real-time…

Subscription-Based Online Purchasing and Community Forum Expand PDF Tool Offering from Datalogics

Datalogics, the preferred provider of industry-leading PDF technologies, is proud to be offering annual subscription-based PDF tools for immediate download on their website. “As consumer preferences have shifted towards SaaS and subscription offerings, Datalogics will continue to move more of our products over to service-based models.” Designed to provide users with instant software access, transparent pricing, and easy-to-use products, Datalogics online store offers tools created to streamline your PDF workflow. With…

Kore.ai Announces Rapid Revenue Growth, Expansion and Funding from Naya Ventures to Manage Increased Demand in 2019

Conversational AI Leader Delivers Record Growth in 2018 with Customer, Revenue and Headcount Increases Kore.ai, a global leader in conversational AI, is preparing for another year of record growth in 2019 after closing 2018 with 300% growth in bookings, and the addition of dozens of new Global 2000 enterprise customers across 7 verticals in Americas, Europe and Asia. “We are at the cusp of a great journey, with conversational AI having already captured market imagination. Our comprehensive enterprise platform…