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Crossix Launches DIFA TV to Transform TV Analytics for Healthcare Marketers

The Industry-Leading Crossix Difa Platform Now Supports TV Measurement and Optimization Crossix announced it has launched DIFA TV, a television advertising measurement platform. Healthcare brands can use DIFA TV to understand how effectively their national TV advertising is reaching a relevant health audience, the health actions that are taken after exposure and the business outcomes as a result. The platform provides results in-flight, allowing marketers to identify where there are opportunities to adjust TV spend and…

Beazley Data Reveals a 133% Increase in Business Email Compromise Incidents from 2017 to 2018

Beazley Breach Response Services Publishes Latest Annual Report Business email compromises (BEC) accounted for 24% of the overall number of incidents reported to Beazley Breach Response (BBR) Services in 2018, compared to 13% in 2017, according to a new report published today by Beazley. The latest Beazley Breach Briefing, based on information gleaned from investigations into more than 3,300 data incidents in 2018, takes an in-depth look at how the common breaches are perpetrated, and how businesses can deal with them.…

Interana Unveils World’s Most Advanced Platform for Behavioral Discovery and Analysis

Interana V3 Allows Organizations to Easily Gain Real-time Insights into Their Customers, Products, and Operations Interana introduced Interana V3 – the world’s most advanced platform for behavioral discovery and analysis. Combining unprecedented speed and scalability with unparalleled ease-of-use, Interana V3 enables an entirely new mode of data analysis in which non-technical users can interactively ask question after question, across massive data sets, in real time, in order to better understand the behavior and…

Launch of CX Cloud Express Extends Vonage Business Cloud with Native Contact Center Offering

New Contact Center Offering Available with Unified Communications on a Single Stack Designed to Simplify and Improve Customer, Agent and Employee Experiences While Reducing It Complexity Vonage, a business cloud communications leader, has announced the launch of its newest contact center solution, CX Cloud Express. Designed as an expansion of the Company's flagship cloud-native platform, Vonage Business Cloud (VBC), CX Cloud Express is a CRM-integrated contact center solution specifically architected to enable businesses…

Bidalgo Opens UK Office to Help European App Marketers Run Smarter, More Effective User Acquisition Campaigns

Bidalgo, a leading provider of ad automation software and services for app marketers, announced that after years of supporting leading UK marketers from its headquarters in Israel, it has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of…

Trust, Value, Credibility – A Guided Approach to Thought Leadership from PAN Communications

PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its latest eBook titled, “Building a Thought Leadership Program to Drive Value and Trust.” Tapping thought leadership and content marketing has become a go-to strategy for integrated marketing and PR teams who are looking to increase brand reputation across targeted growth areas. As a result, PAN’s latest eBook brings together years of best practices and overall strategy in an easy-to-follow guide for developing a winning…

Salesforce Empowers Service Agents with Einstein AI and Quip for Service

Service Cloud Expands Einstein A Portfolio with New Intelligent Recommendation and Routing Capabilities so Agents Can Spend More Time Where It Matters Most -- Building Customer Relationships and Solving Complex Problems Salesforce, the global leader in CRM, announced new artificial intelligence and productivity solutions that empower customer service agents to focus more of their time on the human side of service — tasks that require social intelligence, critical thinking and creative problem solving skills. As customer…

Contentsquare Launches Digital Happiness Index to Help Brands Quantify Digital Customer Satisfaction

Contentsquare, an AI-powered digital experience insights platform, launched the Digital Happiness Index (DHI), a pioneering metric to help brands measure the quality of the experience they deliver across the web, mobile sites and apps. For the first time, IT, product, marketing and merchandising teams can all track a single digital customer satisfaction score. The Digital Happiness Index nets out the collective impact of the dozens of actions taking place across departments to provide a brand with a single common…

Bidooh Signs New Partner in South Africa to Roll out 500 Screens

Bidooh Expands Global Network to South Africa with New Licensing Agreement Bidooh, a real-time, real-audience, digital billboard advertising platform, is pleased to announce that it has signed a licensing agreement  with Nisaar Ally, who will head up the newly-formed Bidooh South Africa and become the Group’s exclusive partner in South Africa. Nisaar Ally, a serial entrepreneur and investor, plans to install Bidooh’s blockchain-based digital billboard platform on 500 screens across South Africa over a period of three…

AppDetex Secures $10 Million in Series B Funding to Fuel Growth

AppDetex, the global digital risk protection leader in combatting misuse of intellectual property, brand infringement, fraud, and piracy, announced it has raised $10 million in Series B equity financing to expand national sales and marketing efforts and invest in product development. The round is led by First Analysis, a leading venture capital firm investing in established rapid-growth companies, with existing investors including EPIC Ventures and Origin Ventures also participating in the round. The Series B funding rounds…

Study Finds 70% of Americans Would Share More Personal Data for Fairer Credit Decisions

Harris Poll Underscores Inequity in Credit Scoring System for Minorities and Younger Generations New research from the Harris Poll and ZestFinance shows deep dissatisfaction among most Americans with the traditional credit scoring system. A majority of younger Americans as well as minority groups believe the way their credit is assessed stacks the economic odds against them relative to other demographics. Eight out of ten Hispanics and African Americans say their credit score is an inaccurate representation of who they…

Visual BI Solutions to Showcase Offerings for Microsoft Power BI and SAP Lumira in Gartner Data & Analytics Summit 2019

Visual BI Solutions, a niche Business Intelligence (BI) & Analytics firm and a Microsoft Gold & SAP Silver Partner, announced its participation in the upcoming Gartner Data & Analytics Summit in Orlando at Booth #913. In this event, Visual BI will be providing an exclusive demo of their following BI products that help enterprises deliverable actionable insights: ValQ - available for Microsoft Power BI and SAP Lumira. This product enables enterprise users visualize business models and conduct their…

NVIDIA Teams with Amazon Web Services to Bring AI to Millions of Connected Devices

AWS IoT Greengrass Enables NVIDIA Jetson to Seamlessly Deploy AI for Edge Devices NVIDIA announced a collaboration with Amazon Web Services (AWS) IoT on NVIDIA Jetson to enable customers to deploy AI and deep learning to millions of connected devices. This joint solution enables models to be easily created, trained and optimized on AWS, then deployed to Jetson-powered edge devices using AWS IoT Greengrass. The NVIDIA Jetson platform offers AI at the edge with high-performance and power-efficient computing.…

Looking Ahead: Predictions for Programmatic Advanced TV Advertising

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with bottomless pockets will quickly penetrate local markets; local traditional players will produce and license premium content for big platforms; technology will accelerate the disintermediation from large producers and rights holders to audiences; successful subscription models will be accompanied by new non-advertising formulas; traditional and virtual…

Accenture Interactive Expands Digital Marketing Services in the Netherlands by Acquiring Storm Digital

The Acquisition Is the Latest Step in Growing the Experience Agency’s Programmatic Advertising Capabilities in Europe Accenture has acquired Storm Digital, a full service digital marketing agency specializing in search, social and programmatic advertising services that transforms customer experiences through strategic, technological, analytical and creative solutions. The acquisition expands the presence of Accenture Interactive in the Dutch market and supports the Experience Agency’s ability to create enhanced…

MarTech Interview with Aaron Brooks, Co-Founder and Co-CEO, Vamp

"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Vamp? It started quite simply by looking at influencers’ feeds and seeing aspirational content that wasn’t just high-quality and beautiful, but also much more engaging than anything brands or traditional publications were producing. I saw a lot of unleashed potential in the quality of this content and, although…

New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive Advertisers have a problem, and it's worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. As cord-cutting and advertising…

PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments

PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic…

AI Powered TONIK+ Launches On Both Coasts, Names Jamie Elden As President

TONIK+ Rolls out First of Its Kind AI Technology to Fortune 100 Entertainment Companies and Global Consumer Brands Jamie Elden has been named President of TONIK+, the AI-driven creative platform that connects brands with consumers through powerful storytelling and optimizes performance in real time. "TONIK+ video intelligence and remixing ability is the most comprehensive solution I've seen yet," says Ben Royce, Head of Performance Data Science, Global Agency at Google. Wavemaker Partners led by Founder & Managing…

Yieldmo Welcomes Sergei Izrailev and David Moore to Power New Active Engagement Audience and Analytics Capabilities

Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team. Sergei Izrailev joins Yieldmo as Head of Analytics and Data Science, where he will lead development of the company’s audience and analytics products. Izrailev most recently led data science teams at Beeswax, Integral Ad Science and Collective, where he focused on architecture, development, and scaling of data science-based advertising technology products. Prior to advertising, Sergei was a…