21Vianet Blue Cloud Joins Hands With Microsoft, Partners to Build Intelligent Cloud Ecosystem in China

On October 25th, Shanghai Blue Cloud Technologies Co., Ltd held the Microsoft - 21Vianet Blue Cloud Solution Launch Ceremony at the Microsoft Tech Summit 2018. Partners of 21Vianet Blue Cloud at home and abroad, including Binary Tree, Qingteng Cloud Security, BitTitan, AgilePoint, Avepoint, InfoCore and Riverbed, released a number of cloud innovations based on Microsoft Azure and Office 365 that can be applied in various fields and industries. While expanding and enriching Microsoft's intelligent cloud native ecosystem,…

Sage Showcases New Product Innovations at Sage Intacct Advantage 2018

Highlights Include Sage Intacct Budgeting and Planning, Interactive Custom Report Writer and Dynamic Allocations Sage, the market leader in cloud business management solutions, highlighted three new innovations onstage at Advantage 2018, the Sage Intacct customer and partner conference taking place in Nashville, TN. These new solutions reinforce Sage’s commitment to investing in technologies that address the toughest financial management challenges of its customers. “Our pace of innovation and history of rolling out…

B2B Brands Lag Behind Agencies in Programmatic Execution, According to Annual Dun & Bradstreet Report

As Programmatic Spending Rises, So Does Pressure to Improve Data Strategy Dun & Bradstreet released the 2019 Data-Driven Marketing and Advertising Outlook, which shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space. It also highlights key differences in the maturity of agencies versus brands when buying ads programmatically. The study confirms that, though the number of marketers and agencies using programmatic has hit a plateau, programmatic spending continues…

New Euclid Survey Reveals The Key to Millennial Shoppers’ Hearts is Through Brick and Mortar, Not Online

Brick And Mortar Retailers Can Turn the Tables on Amazon This Holiday Shopping Season by Focusing on What They Know Best: Their Stores and Shoppers Euclid, the leading data platform for offline attribution and visitor retargeting, revealed counterintuitive results of a new survey: this holiday season, retailers can expect younger generations to be more drawn to their physical stores while older generations gravitate online. Retailers can put a stake in the ground this holiday season by tailoring these different experiences…

Ushur Accelerates Growth in Automated Service Workflow with $12 Million in Series A Funding

SaaS Platform Provider to Enhance Capabilities and Expand Client Base with Funding Led by Premier Silicon Valley Firm 8VC Ushur, a service engagement SaaS platform provider harnessing the power of enterprise data, Robotic Process Automation and Language Intelligence Service Architecture (LISA), announced a $12 million Series A funding round led by premier Silicon Valley venture capital firm 8VC with participation from new and existing seed investors. “We are now servicing repeatable use cases across a number of…

TechBytes with Tiam Korki, Co-Founder, Pressboard

Tiam Korki Co-Founder and CTO at Pressboard Europe enacted GDPR earlier this year, which saw several MarTech platforms exiting the market due to the restrictive nature of the laws and onerous methods of compliance. In this context, we spoke to Tiam Korki, Co-Founder and CTO, Pressboard, to understand how he sees the American market for content marketing platforms competing with the APAC and Europe.Tell us about your role at Pressboard and the team/technology you handle. I co-founded Pressboard 4.5 years ago with my…

Maize Analytics Founder and CEO Presents at HHS “Data Min(d)ing: Privacy and Our Digital Identities” Conference

Dr. Daniel Fabbri, Founder & CEO of Maize Analytics spoke at the US Department of Health and Human Services (HHS) conference on "Data Min(d)ing: Privacy and Our Digital Identities," a meeting featuring a slate of privacy thought leaders from academia, government, and industry. Dr. Fabbri's presentation entitled Risks of 'Black Box' Machine Learning in Compliance and Privacy Programs, focused on how to effectively monitor accesses to patient data for inappropriate use using machine learning. Machine learning algorithms…

VideoAmp Launches TV Viewership Audiences to Drive Advertising Impact, Performance, and Efficiency

Matches Commingled TV Viewership Data with Privacy-Compliant Digital Identities for Superior Audience Targeting; Delivers Advanced Reach/Frequency Management to Maximizes Campaign Impact Across Linear TV and Digital While Minimizing Over-Exposure VideoAmp announced the debut of its Custom TV Viewership Audiences. These advanced TV segments map ACR-based TV and set-top box viewership data directly to privacy-compliant digital identity through a deterministic match and support the integration of first- and third-party…

SRAXmd Announces New Members of Executive Team

SRAXmd, a leading healthcare focused ad-tech marketing company, announced that Ben Waldshan has joined the company as Executive Chairman of the Board of Managers and Stacey Hafers has joined as Chief Financial Officer of the Company. Ben Waldshan is the founder and former CEO of Datamyx, a leading provider of integrated technology, data and analytics for marketers leveraging credit-oriented information. Datamyx was sold to Deluxe Corporation in 2015 for $160 million and Ben subsequently served as VP of Marketing Solutions…

Agility CMS Kicks Off Massive Transformation, Sells Entire Professional Services Division and Focuses 100% on its Cloud Platform and Partner…

This Is the First of a Number of Announcements Leading up to the Rebirth of Agility in Early 2019. It's Time for the CMS Industry to Be Reinvented Agility Inc, a cloud-based Software-as-a-Service platform offering Content Management, Ecommerce, Ticketing and Personalization, in a move intended to grow and nurture their list of implementation partners, has announced the sale of their professional services division to IMC Business Architecture, IMCBA.com. IMC is Agility's largest Implementation Partner and has provided a…

Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report

Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention in Gartner's 2018 Magic Quadrant for Ad Tech for its Visto Enterprise Ad Hub. Inclusion in the annual report places Visto among the key players providing marketing leaders with foundational technology for managing advertisements across channels, including search, display, video, mobile and social, for the evolving media landscape. Last month, the company announced…

TrackMaven and Skyword Merge to Deliver the Best-In-Class Content Marketing Platform

The Merger Implies TrackMaven’s Superior Content Analysis Engine to Be Integrated into Skyword’s Content Marketing Platform Content has become the crux of marketing for brands. Gone are the days when businesses were channelizing content marketing as a standalone entity. Today, content is the biggest contributing factor for consumer-brand engagement. Therefore, businesses entrust marketers to create outstanding content at every stage of a consumer’s buying journey and reinforce buying decisions. However, creating exclusive…

Clairvoyant Hosts 5th Annual Phoenix Data Conference Showcasing Innovative Implementations and Advances in Data Technology

Leaders in Hadoop, AI and Machine Learning Will Provide Thought Leadership and Share Use Cases on How They Have Helped Enterprises Across Industries to Navigate, Understand, and Maximize the Value of Big Data Clairvoyant LLC, the leading data consulting company, announced it will be a platinum sponsor and help host the fifth annual Phoenix (PHX) Data Conference, bringing together technologists and business leaders from global enterprises to discuss the latest trends and technologies in the big data space. The PHX Data…

RedPoint Global Launches Next Generation of the RedPoint Customer Engagement Hub

Redpoint Revolutionizes How Marketers Leverage Data and Analytics to Drive Personalized Engagement RedPoint Global, a top provider of customer data platform and customer engagement technology, announced the availability of the next generation of the RedPoint Customer Engagement Hub. The enhanced RedPoint Customer Engagement Hub provides a single point of control over data, decisions, and interactions, revolutionizing how marketers access data and analytics to drive personalized engagements across every interaction…

Interview with Jean-Christophe Conti, CEO, VIOOH

"Many industries have been disrupted by OTT strategies, but it is a winning bet for marketers to always start their thinking process from consumer behavior."Tell us about your role and journey into technology. What made you join VIOOH? I have spent the majority of my career in the technology and advertising field, most recently as VP in charge of the Publisher Business Unit for EMEA at AppNexus and VP of Global Partnerships at Yahoo. The advertising industry is changing rapidly, so when the opportunity to lead a business…

Thunder Experience Cloud Secures $6 Million Financing to Take the Lead in People-Based Ad Serving

Thunder Experience Cloud, the leader in people-based ad serving, announced the closing of a $6 million funding round with investments from a consortium of open ad tech companies, as well as the expansion of its executive leadership team. Thunder’s platform helps advertisers create, personalize, optimize and measure ad experiences across channels. Investors have taken note of the company’s promise to enable people-based advertising. "WI Harper always locks in on rising stars and unique investment opportunities,” said…

Google Analytics to Add Lead-Generation Capabilities to Its Already Popular Platform

Fastbase to Power the Lead-Generation Software to Be Leveraged by Google Analytics Users to Access Potential Leads, Globally Google has made several changes to its extremely successful and popular platform, ‘Google Analytics.’ The intention behind this innovation is solely to help the marketing community understand customers better. So far, Google has been successfully releasing critical updates in an attempt to bolster its software. This has allowed marketers to gain deep insights into customer behavior, in turn, helping…

‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

The Multichannel Marketing Services and Technology Provider Executes on Company Vision with a New Name and Website Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, announced the company will operate under the name Yes Marketing and has relaunched its website, reflecting a renewed vision on empowering brands to harness the value of their consumer relationships. Through a unique combination of marketing services, robust data and advanced technologies, Yes Marketing will be…

Oracle OpenWorld 2018 Launches Next Era of Cloud

Annual Technology Conference Ushers in the Autonomous Future Oracle OpenWorld — Oracle welcomes more than 60,000 customers and partners from 175 countries and 19 million virtual attendees to Oracle OpenWorld 2018, the world's most innovative cloud technology conference. At the annual event, Oracle Executive Chairman of the Board and Chief Technology Officer Larry Ellison will talk about the latest-and-greatest technologies being incorporated into Oracle's next-generation cloud that will make data an even more…

Ad Council Adds New Members to Board of Directors

The Ad Council, America's leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at their fall meeting yesterday. The Board is chaired by Linda Boff, Chief Marketing Officer of GE. New members of the Ad Council Board of Directors include: Kasha Cacy, Global CEO, Engine Lisa Caputo, Executive Vice President, Marketing, Communications and Customer Experience, The Travelers Companies, Inc. Lisa Donohue, CEO, Publicis Spine…